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Alliance Group Welcomes Primary Growth Partnership Programme


29 JANUARY 2013

Alliance Group Welcomes Primary Growth Partnership Collaboration Programme

Leading meat processor and exporter Alliance Group has welcomed the launch of an initiative designed to improve farmer profitability.

The Ministry for Primary Industries (MPI) has approved a commitment of up to $32.4 million, matched by industry, from MPI’s Primary Growth Partnership Fund (PGP) for the red meat sector’s new Collaboration for Sustainable Growth programme.

Grant Cuff, chief executive of Alliance Group Limited, one of the founding organisations taking part in the initiative, said:

“This new coordinated collaborative initiative will enhance the knowledge and capability in the sheep and beef sector and help improve farm performance, productivity and profitability.

“New Zealand can make significant gains in its export earnings by ensuring all parts of the value chain collaborate so suppliers are using the best available farm and business management practice and tools.

“This initiative is an important step in the implementation of the Red Meat Sector Strategy. We’re supportive of any steps to lift the industry’s game and improve on-farm profitability.

“Alliance Group is already implementing many of the Red Meat Sector Strategy recommendations as we strive to improve sustainable profitability for the sector.

“Alliance Group has invested significantly in technologies such as Hoofprint, VIAscan, Central Progeny Test trials and research into sheepmeat eating quality, which all aim to assist suppliers to produce high quality livestock and improve farm productivity.”


Alliance Group is a co-operative owned by approximately 5000 farmer shareholders and is the world's largest processor and exporter of sheepmeat.

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