Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


NZ Wineries Whet Consumers’ App-Etites

NZ Wineries Whet Consumers’ App-Etites


A new range of smartphone apps are helping wine and food enthusiasts connect with wineries throughout New Zealand. The applications, created by NZ Wineries, are designed to keep consumers up to date with the latest news, wine releases, special offers and events in wine producing regions.


Graeme Bott, an emerging winemaker and founder of NZ Wineries, says the apps are a great way to bring the New Zealand wine industry and consumers closer together.


“We wanted to make the engagement between wineries and shoppers/tourists seamless. Through our apps, we can send instant notifications to our users informing them of wine updates in their specified region.”


The apps were created for some of New Zealand’s most well-known wine producing regions; Waiheke Island, Hawkes Bay, Martinborough, Marlborough and Central Otago. The aim is to provide information on all the wine and food hotspots in each region, as well as events, deals, tours and transport.


“Our goal is to provide a simple, interactive and fun platform, bringing exclusive wine and food knowledge to the next generation of wine and food lovers,” says Mr Bott.


Due to demand by locals and tourists, NZ Wineries have plans to release more features.


“We’ve had great response by both consumers and the winemaking community. The latest development is a booking feature, which allows users to book tables for a particular restaurant straight from their phone.”


Due to the rapid uptake of smartphones, Mr Bott predicts the wine industry must become increasingly tech savvy to keep up with consumer trends.


“We are excited to be starting 2013 with five wine regions and we’re getting ready to expand further across the country.”


The free NZ Wineries apps are available on both iPhone and Android, and can easily downloaded from the iTunes and the Google Play Stores.

-ENDS-


© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Interest Rates: Wheeler Hikes OCR To 3% On Inflationary Pressures, Eyes Kiwi

Reserve Bank governor Graeme Wheeler lifted the official cash rate for the second time in as many months, saying non-tradable inflationary pressures were "becoming apparent" in an economy that’s picking up pace and he's watching the impact of a strong kiwi dollar on import prices. More>>

ALSO:

Scoop Business: Equity Crowd Funding Carries Risks, High Failure Rate

Equity crowd funding, which became legal in New Zealand this month, comes with a high risk of failure based on figures showing existing forays into social capital have a success rate of less than 50 percent, one new entrant says. More>>

ALSO:

Scoop Business: NZ Migration Rises To 11-Year High In March

The country gained a seasonally adjusted 3,800 net new migrants in March, the most since February 2003, said Statistics New Zealand. A net 400 people left for Australia in March, down from 600 in February, according to seasonally adjusted figures. More>>

ALSO:

Hugh Pavletich: New Zealand’s Bubble Economy Is Vulnerable

The recent Forbes e-edition article by Jesse Colombo assesses the New Zealand economy “ 12 Reasons Why New Zealand's Economic Bubble Will End In Disaster ”, seems to have created quite a stir, creating extensive media coverage in New Zealand. More>>

ALSO:

Thursday Market Close: Genesis Debut Sparks Energy Rally

New Zealand stock rose after shares in the partially privatised Genesis Energy soared as much as 18 percent in its debut listing on the NZX, buoying other listed energy companies in the process. Meridian Energy, MightyRiverPower, Contact Energy and TrustPower paced gains. More>>

ALSO:

Power Outages, Roads Close: Easter Storm Moving Down Country

The NZ Transport Agency says storm conditions at the start of the Easter break are making driving hazardous in Auckland and Northland and it advises people extreme care is needed on the regions’ state highways and roads... More>>

ALSO:

Get More From Scoop

 
 
Computer Power Plus
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news