Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


NZ Wineries Whet Consumers’ App-Etites

NZ Wineries Whet Consumers’ App-Etites


A new range of smartphone apps are helping wine and food enthusiasts connect with wineries throughout New Zealand. The applications, created by NZ Wineries, are designed to keep consumers up to date with the latest news, wine releases, special offers and events in wine producing regions.


Graeme Bott, an emerging winemaker and founder of NZ Wineries, says the apps are a great way to bring the New Zealand wine industry and consumers closer together.


“We wanted to make the engagement between wineries and shoppers/tourists seamless. Through our apps, we can send instant notifications to our users informing them of wine updates in their specified region.”


The apps were created for some of New Zealand’s most well-known wine producing regions; Waiheke Island, Hawkes Bay, Martinborough, Marlborough and Central Otago. The aim is to provide information on all the wine and food hotspots in each region, as well as events, deals, tours and transport.


“Our goal is to provide a simple, interactive and fun platform, bringing exclusive wine and food knowledge to the next generation of wine and food lovers,” says Mr Bott.


Due to demand by locals and tourists, NZ Wineries have plans to release more features.


“We’ve had great response by both consumers and the winemaking community. The latest development is a booking feature, which allows users to book tables for a particular restaurant straight from their phone.”


Due to the rapid uptake of smartphones, Mr Bott predicts the wine industry must become increasingly tech savvy to keep up with consumer trends.


“We are excited to be starting 2013 with five wine regions and we’re getting ready to expand further across the country.”


The free NZ Wineries apps are available on both iPhone and Android, and can easily downloaded from the iTunes and the Google Play Stores.

-ENDS-


© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Trade Plans: Prime Minister's Speech To International Business Forum

"The work to improve public services, build infrastructure, and solve social problems is possible only because we have enjoyed sustained, solid economic growth. A big reason for that is the Government’s consistent agenda of economic reform, and our determination to open up more opportunities for trade with the world." More>>

ALSO:

Media: TVNZ Flags Job Cuts To Arrest Profit Decline

Chief executive Kevin Kenrick said the changes were aimed at creating "a sustainable future video content business for TVNZ in an ever-changing media market." More>>

ALSO:

Reserve Bank: Wheeler Keeps OCR At 1.75%

Reserve Bank governor Graeme Wheeler kept the official cash rate unchanged at 1.75 percent, as expected, and reiterated his view that the benchmark rate doesn't need shifting for the foreseeable future. More>>

ALSO:

Retail: Pumpkin Patch Brand, IP Sold To Catch Group

The receivers of failed children's clothing retailer Pumpkin Patch have confirmed that the company's brand and intellectual property have been sold to Australian online retailer Catch Group. More>>

ALSO:

Oil: 2017 Block Offer Petroleum Tender Launched

New Zealand is well-placed to take advantage of the economic benefits of oil and gas exploration, Energy and Resources Minister Judith Collins announced today at the launch of the 2017 Block Offer petroleum tender. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news