Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


NZ Wineries Whet Consumers’ App-Etites

NZ Wineries Whet Consumers’ App-Etites


A new range of smartphone apps are helping wine and food enthusiasts connect with wineries throughout New Zealand. The applications, created by NZ Wineries, are designed to keep consumers up to date with the latest news, wine releases, special offers and events in wine producing regions.


Graeme Bott, an emerging winemaker and founder of NZ Wineries, says the apps are a great way to bring the New Zealand wine industry and consumers closer together.


“We wanted to make the engagement between wineries and shoppers/tourists seamless. Through our apps, we can send instant notifications to our users informing them of wine updates in their specified region.”


The apps were created for some of New Zealand’s most well-known wine producing regions; Waiheke Island, Hawkes Bay, Martinborough, Marlborough and Central Otago. The aim is to provide information on all the wine and food hotspots in each region, as well as events, deals, tours and transport.


“Our goal is to provide a simple, interactive and fun platform, bringing exclusive wine and food knowledge to the next generation of wine and food lovers,” says Mr Bott.


Due to demand by locals and tourists, NZ Wineries have plans to release more features.


“We’ve had great response by both consumers and the winemaking community. The latest development is a booking feature, which allows users to book tables for a particular restaurant straight from their phone.”


Due to the rapid uptake of smartphones, Mr Bott predicts the wine industry must become increasingly tech savvy to keep up with consumer trends.


“We are excited to be starting 2013 with five wine regions and we’re getting ready to expand further across the country.”


The free NZ Wineries apps are available on both iPhone and Android, and can easily downloaded from the iTunes and the Google Play Stores.

-ENDS-


© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Housing: Affordability Drops 14%, Driven By Auckland Prices

Housing affordability across New Zealand fell 14 percent in the year ending November 2014, with Auckland’s lack of affordability set to reach levels it hit during the height of the global financial crisis, according to the latest Massey University Home Affordability Report More>>

ALSO:

The Dry: Fonterra Drops Forecast Milk Volumes By 3.3 Percent

Fonterra Cooperative Group, the worlds largest dairy exporter, reduced its milk volume forecast for the 2014-2015 season by 3.3 per cent due to the impact of dry weather on production in recent weeks. More>>

ALSO:

Strike: Lyttelton Port Workers Vote To Escalate Dispute

Members of the Rail and Maritime Transport Union (RMTU) at Lyttelton Port today voted to escalate their industrial action. Around 200 RMTU members have been operating an overtime ban since 17 December and today they endorsed a series of full withdrawals of labour at the port. More>>

ALSO:

Scoop Business: NZ Dollar Falls To 3-Year Low As Investors Favour Greenback

The New Zealand dollar fell to its lowest in more than three years as investors sold euro and bought US dollars, weakening other currencies against the greenback. More>>

ALSO:

Scoop Business: NZ Govt Operating Deficit Smaller Than Expected

The New Zealand’s government’s operating deficit was smaller than expected in the first five months of the financial year as a clampdown on expenditure managed to offset a shortfall in the tax-take from last month’s forecast. More>>

ALSO:

0.8 Percent Annually:
NZ Inflation Falls Below RBNZ's Target

New Zealand's annual pace of inflation slowed to below the Reserve Bank's target band in the final three months of the year, giving governor Graeme Wheeler more room to keep the benchmark interest rate lower for longer.More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news