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Achieving virtual scale for our largest industry

Achieving virtual scale for our largest industry

By Peter Kerr for sticK

(sticK - 30 January 2013 ) Scale matters in exporting according to the World Bank… here’s a way to get virtual scale for our biggest industry.

The World Bank’s recent report ‘Export Superstars’ showing that company size matters when it comes to countries’ exporting. Little SME’s don’t cut much mustard.

Business NZ chief executive Phil O’Reilly , in commenting on Rob O’Neil’s Stuff story that the World Bank wants us to think big, says “New Zealand has some unique challenges to overcome in its incredibly small scale and being the most isolated developed economy in the world.”

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For sticK – science, technology, innovation & commercialisation KNOWLEDGE - is a new Wellington based news service concentrating on following the money from ideas to income. Contact editor Peter Kerr at peter.kerr055 @

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