Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Sealord signs WWF Tuna Pledge, commits to bycatch below 1%

Media release from Sealord Group Ltd

Sealord signs WWF Tuna Pledge and commits to bycatch below 1%


Evidence of the lowest bycatch using information from every catch will help ensure New Zealand’s most popular tuna brand offers consumers even more sustainable seafood products.

Sealord has also become the country’s first signatory of the WWF’s Western Central Pacific Tuna Conservation Pledge which brings together brands, harvesters and manufacturers focused on ensuring tuna fishing is well managed.

"WWF welcomes Sealord’s decision to sign the WWF Tuna Conservation Pledge and their support for targeted conservation measures that reduce bycatch in their supply chain,” says Alfred Cook, WWF’s Western Central Pacific Tuna Programme Officer

Sealord General Manager Stu Yorston says that the company wanted to back up the signing of the WWF Tuna Pledge with a measurable target.

“Sealord’s aim is to see non-tuna bycatch reduced to no more than one percent of total catch by 2015,” he said.

The company plans to buy Sealord tuna only from the best performing fishermen in the Western Central Pacific, based on catch data from each trip.

While this information is not currently available, collection of data is continuously improving and Sealord will make use of tools, including the ISSF (International Seafood Sustainability Foundation) Proactive Vessel Register, to track an individual vessel’s fishing practices.

“This will improve our ability to tell our customers exactly what is being done by each vessel to reduce environmental impacts and keep the fishery healthy.”

“We are not as hung up on catching methods as some other companies are; our focus is on sustainability. Where the catch data from specific trips shows FAD-free fishing provides the best result, then we will buy FAD-free, if selective fishing using FADs provides better results then we will buy from those fishers,” said Yorston.

Through its continued partnership with ISSF, Sealord will also work to better understand other potential issues such as impacts of fishing small tuna.

“New Zealanders eat less than 0.5% of the global tuna catch but by working with the ISSF, with its 22 global industry members and huge network of conservation groups and scientific advisers, we can help ensure practical improvements are made to tuna fishing.”

This new approach follows the recent introduction of New Zealand’s first MSC certified tuna, Sealord Albacore, which is caught off the West Coast of South Island.

The MSC (Marine Stewardship Council) are world leaders in wild-capture fishery certification, with the most trusted, recognised and credible seafood ecolabel.

By moving a significant number of its ranges to Skipjack over the last 18 months, Sealord has also ensured the bulk of its tuna is sourced from the Western Central Pacific’s most plentiful stock.

"Sealord’s people take our responsibility to the sea very seriously and the future of our business depends on providing great tasting sustainable seafood. This latest initiative shows our commitment to do this,” said Yorston.

Ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Interest Rates: Wheeler Hikes OCR To 3% On Inflationary Pressures, Eyes Kiwi

Reserve Bank governor Graeme Wheeler lifted the official cash rate for the second time in as many months, saying non-tradable inflationary pressures were "becoming apparent" in an economy that’s picking up pace and he's watching the impact of a strong kiwi dollar on import prices. More>>

ALSO:

Scoop Business: Equity Crowd Funding Carries Risks, High Failure Rate

Equity crowd funding, which became legal in New Zealand this month, comes with a high risk of failure based on figures showing existing forays into social capital have a success rate of less than 50 percent, one new entrant says. More>>

ALSO:

Scoop Business: NZ Migration Rises To 11-Year High In March

The country gained a seasonally adjusted 3,800 net new migrants in March, the most since February 2003, said Statistics New Zealand. A net 400 people left for Australia in March, down from 600 in February, according to seasonally adjusted figures. More>>

ALSO:

Hugh Pavletich: New Zealand’s Bubble Economy Is Vulnerable

The recent Forbes e-edition article by Jesse Colombo assesses the New Zealand economy “ 12 Reasons Why New Zealand's Economic Bubble Will End In Disaster ”, seems to have created quite a stir, creating extensive media coverage in New Zealand. More>>

ALSO:

Thursday Market Close: Genesis Debut Sparks Energy Rally

New Zealand stock rose after shares in the partially privatised Genesis Energy soared as much as 18 percent in its debut listing on the NZX, buoying other listed energy companies in the process. Meridian Energy, MightyRiverPower, Contact Energy and TrustPower paced gains. More>>

ALSO:

Power Outages, Roads Close: Easter Storm Moving Down Country

The NZ Transport Agency says storm conditions at the start of the Easter break are making driving hazardous in Auckland and Northland and it advises people extreme care is needed on the regions’ state highways and roads... More>>

ALSO:

Get More From Scoop

 
 
Computer Power Plus
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news