Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


NZ's profile as tourism spot boosted by affluent Chinese

30 January 2013

New Zealand’s profile as a tourism destination boosted further with affluent Chinese

New Zealand has been named the 'World’s Best Luxury Destination' for affluent Chinese travellers, by the Shanghai Travelers’ Club in its 2013 Luxury Travel Awards.

Auckland International Airport was also named the World’s Best Airport, Whare Kea Lodge the Best Asia-Pacific Boutique Hotel and Millbrook, the Best Asia-Pacific Golf Course.

The results follow a vote by the 3,400 Chinese members of the Shanghai Travelers’ Club.

Tourism New Zealand’s General Manager Asia Tony Everitt says the announcement is fantastic news as the marketing board focusses its efforts on attracting high-value Chinese visitors to the country.

“Earlier this year we announced our Premier Kiwi Partnership (PKP) programme, developed to generate greater value from the burgeoning Chinese market by targeting those travellers likely to spend more time and money on visits to New Zealand,” he says.

“Through PKP and our other China marketing initiatives, we aim to change the nature of holidays taken by Chinese visitors and the contribution they make to the New Zealand economy. This award supports our belief that New Zealand can be successfully promoted in China as a premium destination."

Under PKP, Tourism New Zealand is working with selected inbound tour operators and China-based travel sellers to develop and market innovative packages offering longer-stay, higher-quality itineraries in New Zealand.

The programme supports the work already underway in the Free and Independent Traveller (FIT) market in China and will further cement New Zealand's market position as a desirable, high-value destination.

The awards come just two months after Tourism New Zealand’s Brand Ambassador influential Chinese actress Yao Chen chose to get married in Queenstown and broadcast photos of the luxury event to her around 35 million social media followers.

November 2012 international visitor arrival statistics showed that China had overtaken the United Kingdom to become New Zealand’s second largest source of arrivals.


© Scoop Media

Business Headlines | Sci-Tech Headlines


Trade: NZ Trade Deficit Widens To A Record In September

Oct. 27 (BusinessDesk) - New Zealand's monthly trade deficit widened to a record in September as meat exports dropped to their lowest level in more than three years. More>>


Animal Welfare: Cruel Practices Condemned By DairyNZ Chief

DairyNZ chief executive Tim Mackle says cruel and illegal practices are not in any way condoned or accepted by the industry as part of dairy farming.

Tim says the video released today by Farmwatch shows some footage of transport companies and their workers, as well as some unacceptable behaviour by farmers of dragging calves. More>>


Postnatal Depression: 'The Thief That Steals Motherhood' - Alison McCulloch

Post-natal depression is a sly and cruel illness, described by one expert as ‘the thief that steals motherhood’, it creeps up on its victims, hiding behind the stress and exhaustion of being a new parent, catching many women unaware and unprepared. More>>


DIY: Kiwi Ingenuity And Masking Tape Saves Chick

Kiwi ingenuity and masking tape has saved a Kiwi chick after its egg was badly damaged endangering the chick's life. The egg was delivered to Kiwi Encounter at Rainbow Springs in Rotorua 14 days ago by a DOC worker with a large hole in its shell and against all odds has just successfully hatched. More>>


International Trade: Key To Lead Mission To India; ASEAN FTA Review Announced

Prime Minister John Key will lead a trade delegation to India next week, saying the pursuit of a free trade agreement with the protectionist giant is "the primary reason we're going" but playing down the likelihood of early progress. More>>



MYOB: Digital Signatures Go Live

From today, Inland Revenue will begin accepting “digital signatures”, saving businesses and their accountants a huge amount of administration time and further reducing the need for pen and paper in the workplace. More>>

Oil Searches: Norway's Statoil Quits Reinga Basin

Statoil, the Norwegian state-owned oil company, has given up oil and gas exploration in Northland's Reinga Basin, saying the probably of a find was 'too low'. More>>


Modern Living: Auckland Development Blowouts Reminiscent Of Run Up To GFC

The collapse of property developments in Auckland is "almost groundhog day" to the run-up of the global financial crisis in 2007/2008 as banks refuse to fund projects due to blowouts in construction and labour costs, says John Kensington, the author of KPMG's Financial Institutions Performance Survey. More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news