Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


NZ's profile as tourism spot boosted by affluent Chinese

30 January 2013

New Zealand’s profile as a tourism destination boosted further with affluent Chinese

New Zealand has been named the 'World’s Best Luxury Destination' for affluent Chinese travellers, by the Shanghai Travelers’ Club in its 2013 Luxury Travel Awards.

Auckland International Airport was also named the World’s Best Airport, Whare Kea Lodge the Best Asia-Pacific Boutique Hotel and Millbrook, the Best Asia-Pacific Golf Course.

The results follow a vote by the 3,400 Chinese members of the Shanghai Travelers’ Club.

Tourism New Zealand’s General Manager Asia Tony Everitt says the announcement is fantastic news as the marketing board focusses its efforts on attracting high-value Chinese visitors to the country.

“Earlier this year we announced our Premier Kiwi Partnership (PKP) programme, developed to generate greater value from the burgeoning Chinese market by targeting those travellers likely to spend more time and money on visits to New Zealand,” he says.

“Through PKP and our other China marketing initiatives, we aim to change the nature of holidays taken by Chinese visitors and the contribution they make to the New Zealand economy. This award supports our belief that New Zealand can be successfully promoted in China as a premium destination."

Under PKP, Tourism New Zealand is working with selected inbound tour operators and China-based travel sellers to develop and market innovative packages offering longer-stay, higher-quality itineraries in New Zealand.

The programme supports the work already underway in the Free and Independent Traveller (FIT) market in China and will further cement New Zealand's market position as a desirable, high-value destination.

The awards come just two months after Tourism New Zealand’s Brand Ambassador influential Chinese actress Yao Chen chose to get married in Queenstown and broadcast photos of the luxury event to her around 35 million social media followers.

November 2012 international visitor arrival statistics showed that China had overtaken the United Kingdom to become New Zealand’s second largest source of arrivals.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Insurance: EQC To Double Payout, Scrap Contents Insurance

New Zealand’s Earthquake Commission may double its payout amount, scrap contents insurance and process claims through private insurers under the government’s long-running review of funding and management of the state-run earthquake insurer. More>>

ALSO:

Gordon Campbell: On Tiwai Point (And Saying “No” In Greece)

Its hard to see how Rio Tinto’s one month delay in announcing its intentions about the Tiwai Point aluminium smelter is a good sign for (a) the jobs of the workers affected or (b) for the New Zealand taxpayer. More>>

ALSO:

Half Empty: Dairy Product Prices Extend Slide To Six-Year Low

Dairy product prices continued their slide, paced by whole milk power, in the latest GlobalDairyTrade auction, weakening to the lowest level in six years. More>>

ALSO:

Copper Broadband: Regulator Set To Keep Chorus Pricing Largely Unchanged

The Commerce Commission looks likely to settle on a price close to its original decision on what telecommunications network operator Chorus can charge its customers, though it probably won’t backdate any update. More>>

ALSO:

Lower Levy For Safer Cars: ACC Backtracks On Safety Assessments

Dog and Lemon: “The ACC has based the entire levy system on a set of badly flawed data from Monash University. This Monash data is riddled with errors and false assumptions; that’s the real reason for the multiple mistakes in setting ACC levies.” More>>

ALSO:

Fast Track: TPP Negotiations Set To Accelerate, Groser Says

Negotiations for the Trans-Pacific Partnership will accelerate in July, with New Zealand officials working to stitch up a deal by the month's end, according to Trade Minister Tim Groser. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news