Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Coca Cola, Corporates and Communities

Coca Cola, Corporates and Communities

Which corporates promote healthy living in NZ and who ‘walks the talk’ rather than just ticking a corporate social responsibility box?

The departing CEO of Coca Cola leaves New Zealand with the claim that Kiwis hate corporate business. Whilst the incoming CEO brings with him the latest news/advertisements that Coca Cola has joined the war on excessive calories as part of ‘healthy living’. All this fuelled with media commentators stating that ‘corporates cannot be trusted.’

If corporates are not to be trusted then surely nobody would want to work with them in partnership.Can any major company promote good health? Is it the usual suspects, food and beverage businesses, fitness or insurance companies?

For those who work in the health community particularly in not-for profit organisations many rely or attempt to, on corporate giving.

The Stanley East Company surveyed 20 community organisations that work under the umbrella of ‘healthy living.’

They included groups and organisations that work with communities-in-need, some in food rescue, others in mental health situations or working with children, the elderly and those in distress.

All recognised the need to live holistically and no one offered a single solution to fix all.
A regular comment was ‘ making small changes in peoples lives brings significant positive results. ‘

Matt Dagger, General Manager of Kaibosh, a food rescue centre in Wellington said it was
about “good nutrition for those with limited choices which was important.” “Only 3-4 years ago food parcels never contained fresh fruit and vegetables, now there’s not one without those necessary items.”

Some of those surveyed said for them healthy living meant the public (and this is where corporates can assist) having a positive attitude to ageing or disability allowing dignity and respect.

Glen McDonald of Vincents Art Workshop works alongside people with mental health issues is categoric that “feeling valued in the community and being able to express yourself is hugely important”. Vincents is a place of learning and creativity which contributes to healthy communities in Wellington.

The director, Richard Aston of Big Buddy, a national organisation based in Auckland that provides positive role models through mentoring fatherless boys said “ A healthy human life combines balance between emotions, the physical and the spiritual, it’s not all about materialism.”

How then does a corporate manage to continue business and at the same time typify healthy living to the wider community?

The community organisations answered by advising companies to collaborate with those that are already working in the space, listening to what was needed to provide practical and useful support.

This included more than just funding, attendance at events and providing business skills were often requested.

All the groups said they were willing to work with corporates and all provided names as to who they believed to be the corporate that best represented healthy living to them.

Which corporates in NZ best represent healthy living?

Watties: NZ Nutrition Foundation, recipes for older people
Hubbards: Outward Bound sponsors, Food technology sponsorships.
Genesis: Promoting energy efficiency.
Vodafone: Funding of Associated Youth Health Professionals.
ANZ: Sport.
Countdown: Macro Wholefoods.

ENDS


The Stanley East Company Flash Survey c2013

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Scoop Business: RBNZ Starts Talks On Tougher Rules For Property Speculators

The Reserve Bank of New Zealand is stepping up preparations to restrict lending to residential property investors as it watches house prices, particularly in Auckland, continue to rise strongly. More>>

ALSO:

Research: ‘Ageing Well’ Science Challenge Launched

Science and Innovation Minister Steven Joyce today launched the Ageing Well National Science Challenge, confirming initial funding of $14.6 million. More>>

ALSO:

Scoop Business: Govt Resisting Pressure To Pump More Cash Into Solid Energy

Prime Minister John Key says it is “not the government’s preferred option” to make a fresh capital injection into the troubled state-owned coal miner, Solid Energy, but dodged journalists’ questions at his weekly press conference on whether that might prove necessary... More>>

ALSO:

Lagest Ever Privacy Breach Award: NZCU Baywide Accepts “Severe” Censure In Cake Case

NZCU Baywide says that once it was found to have committed a breach of a former staff member’s privacy, it had attempted to resolve the matter... the censure and remedies for its actions taken almost three years ago are “severe” but accepted, and will hopefully draw a line under the matter. More>>

ALSO:

Scoop Business: PayPal Stops Processing Mega Payments; NZX Listing Still On

PayPal has ceased processing payments for Mega, the file storage and encryption firm looking to join the New Zealand stock market via a reverse listing of TRS Investments, amid claims it is not a legitimate cloud storage service. More>>

ALSO:

Housing Policy: Auckland Densification As Popular As Ebola, English Says

Finance Minister Bill English said calls by the Reserve Bank Governor for more densification in Auckland’s housing were “about as popular in parts of Auckland as Ebola” would be. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news