Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Coca Cola, Corporates and Communities

Coca Cola, Corporates and Communities

Which corporates promote healthy living in NZ and who ‘walks the talk’ rather than just ticking a corporate social responsibility box?

The departing CEO of Coca Cola leaves New Zealand with the claim that Kiwis hate corporate business. Whilst the incoming CEO brings with him the latest news/advertisements that Coca Cola has joined the war on excessive calories as part of ‘healthy living’. All this fuelled with media commentators stating that ‘corporates cannot be trusted.’

If corporates are not to be trusted then surely nobody would want to work with them in partnership.Can any major company promote good health? Is it the usual suspects, food and beverage businesses, fitness or insurance companies?

For those who work in the health community particularly in not-for profit organisations many rely or attempt to, on corporate giving.

The Stanley East Company surveyed 20 community organisations that work under the umbrella of ‘healthy living.’

They included groups and organisations that work with communities-in-need, some in food rescue, others in mental health situations or working with children, the elderly and those in distress.

All recognised the need to live holistically and no one offered a single solution to fix all.
A regular comment was ‘ making small changes in peoples lives brings significant positive results. ‘

Matt Dagger, General Manager of Kaibosh, a food rescue centre in Wellington said it was
about “good nutrition for those with limited choices which was important.” “Only 3-4 years ago food parcels never contained fresh fruit and vegetables, now there’s not one without those necessary items.”

Some of those surveyed said for them healthy living meant the public (and this is where corporates can assist) having a positive attitude to ageing or disability allowing dignity and respect.

Glen McDonald of Vincents Art Workshop works alongside people with mental health issues is categoric that “feeling valued in the community and being able to express yourself is hugely important”. Vincents is a place of learning and creativity which contributes to healthy communities in Wellington.

The director, Richard Aston of Big Buddy, a national organisation based in Auckland that provides positive role models through mentoring fatherless boys said “ A healthy human life combines balance between emotions, the physical and the spiritual, it’s not all about materialism.”

How then does a corporate manage to continue business and at the same time typify healthy living to the wider community?

The community organisations answered by advising companies to collaborate with those that are already working in the space, listening to what was needed to provide practical and useful support.

This included more than just funding, attendance at events and providing business skills were often requested.

All the groups said they were willing to work with corporates and all provided names as to who they believed to be the corporate that best represented healthy living to them.

Which corporates in NZ best represent healthy living?

Watties: NZ Nutrition Foundation, recipes for older people
Hubbards: Outward Bound sponsors, Food technology sponsorships.
Genesis: Promoting energy efficiency.
Vodafone: Funding of Associated Youth Health Professionals.
ANZ: Sport.
Countdown: Macro Wholefoods.

ENDS


The Stanley East Company Flash Survey c2013

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Onetai Station: Overseas Investment Office Puts Ceol & Muir On Notice

The Overseas Investment Office (OIO) has issued a formal warning to Ceol & Muir and its owners, Argentinian brothers Rafael and Federico Grozovsky, for failing to provide complete and accurate information when they applied to buy Onetai Station in 2013. More>>

ALSO:

Tomorrow, The UN: Feds President Takes Reins At World Farming Body

Federated Farmers president Dr William Rolleston has been appointed acting president of the World Farmers’ Organisation (WFO) at a meeting in Geneva overnight. More>>

ALSO:

I Sing The Highway Electric: Charge Net NZ To Connect New Zealand

BMW is turning Middle Earth electric after today announcing a substantial contribution to the charging network Charge Net NZ. This landmark partnership will enable Kiwis to drive their electric vehicles (EVs) right across New Zealand through the installation of a fast charging highway stretching from Kaitaia to Invercargill. More>>

ALSO:

Watch This Space: Mahia Rocket Lab Launch Site Officially Opened

Economic Development Minster Steven Joyce today opened New Zealand’s first orbital launch site, Rocket Lab Launch Complex 1, on the Mahia Peninsula on the North Island’s east coast. More>>

Earlier:

Marketing Rocks!
Ig Nobel Award Winners Assess The Personality Of Rocks

A Massey University marketing lecturer has received the 2016 Ig Nobel Prize for economics for a research project that asked university students to describe the “brand personalities” of three rocks. More>>

ALSO:

Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news