Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Coca Cola, Corporates and Communities

Coca Cola, Corporates and Communities

Which corporates promote healthy living in NZ and who ‘walks the talk’ rather than just ticking a corporate social responsibility box?

The departing CEO of Coca Cola leaves New Zealand with the claim that Kiwis hate corporate business. Whilst the incoming CEO brings with him the latest news/advertisements that Coca Cola has joined the war on excessive calories as part of ‘healthy living’. All this fuelled with media commentators stating that ‘corporates cannot be trusted.’

If corporates are not to be trusted then surely nobody would want to work with them in partnership.Can any major company promote good health? Is it the usual suspects, food and beverage businesses, fitness or insurance companies?

For those who work in the health community particularly in not-for profit organisations many rely or attempt to, on corporate giving.

The Stanley East Company surveyed 20 community organisations that work under the umbrella of ‘healthy living.’

They included groups and organisations that work with communities-in-need, some in food rescue, others in mental health situations or working with children, the elderly and those in distress.

All recognised the need to live holistically and no one offered a single solution to fix all.
A regular comment was ‘ making small changes in peoples lives brings significant positive results. ‘

Matt Dagger, General Manager of Kaibosh, a food rescue centre in Wellington said it was
about “good nutrition for those with limited choices which was important.” “Only 3-4 years ago food parcels never contained fresh fruit and vegetables, now there’s not one without those necessary items.”

Some of those surveyed said for them healthy living meant the public (and this is where corporates can assist) having a positive attitude to ageing or disability allowing dignity and respect.

Glen McDonald of Vincents Art Workshop works alongside people with mental health issues is categoric that “feeling valued in the community and being able to express yourself is hugely important”. Vincents is a place of learning and creativity which contributes to healthy communities in Wellington.

The director, Richard Aston of Big Buddy, a national organisation based in Auckland that provides positive role models through mentoring fatherless boys said “ A healthy human life combines balance between emotions, the physical and the spiritual, it’s not all about materialism.”

How then does a corporate manage to continue business and at the same time typify healthy living to the wider community?

The community organisations answered by advising companies to collaborate with those that are already working in the space, listening to what was needed to provide practical and useful support.

This included more than just funding, attendance at events and providing business skills were often requested.

All the groups said they were willing to work with corporates and all provided names as to who they believed to be the corporate that best represented healthy living to them.

Which corporates in NZ best represent healthy living?

Watties: NZ Nutrition Foundation, recipes for older people
Hubbards: Outward Bound sponsors, Food technology sponsorships.
Genesis: Promoting energy efficiency.
Vodafone: Funding of Associated Youth Health Professionals.
ANZ: Sport.
Countdown: Macro Wholefoods.

ENDS


The Stanley East Company Flash Survey c2013

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Scoop Business: RBNZ Keeps OCR At 3.5%, Signals Slower Pace Of Future Hikes

Reserve Bank governor Graeme Wheeler kept the official cash rate at 3.5 percent and signalled he won’t be as aggressive with future rate hikes as previously thought as inflation remains tamer than expected. The kiwi dollar fell to a seven-month low. More>>

ALSO:

Weather: Dry Spells Take Hold In South Island

Many areas in the South Island are tracking towards record dry spells as relatively warm, dry weather that began in mid-August continues... for some South Island places, the current period of fine weather is quite rare. More>>

ALSO:

Scoop Business: Productivity Commission To Look At Housing Land Supply

The Productivity Commission is to expand on its housing affordability report with an investigation into improving land supply and development capacity, particularly in areas with strong population growth. More>>

ALSO:

Forestry: Man Charged After 2013 Death

Levin Police have arrested and charged a man with manslaughter in relation to the death of Lincoln Kidd who was killed during a tree felling operation on 19 December 2013. More>>

ALSO:

Smells Like Justice: Dairy Company Fined Over Odour

Dairy company fined over odour Dairy supply company Open Country Dairy Limited has been convicted and fined more than $35,000 for discharging objectionable odour from its Waharoa factory at the time of last year’s ”spring flush” when milk supply was high. More>>

Scoop Business: Dairy Product Prices Decline To Lowest Since July 2012

Dairy product prices dropped to the lowest level since July 2012 in the latest GlobalDairyTrade auction, led by a slump in rennet casein and butter milk powder. More>>

ALSO:

SOE Results: TVNZ Lifts Annual Profit 25% On Flat Ad Revenue, Quits Igloo

Television New Zealand, the state-owned broadcaster, lifted annual profit 25 percent, ahead of forecast and despite a dip in advertising revenue, while quitting its stake in the pay-TV Igloo joint venture with Sky Network Television. More>>

ALSO:

Get More From Scoop

 
 
Computer Power Plus

Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news