Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


New App Saves Fishers' Lives And Saves Secrets

31 January 2013
MEDIA RELEASE
New App Saves Lives And Saves Secrets

Hutchwilco’s new mobile app helps keep Kiwi fishermen safe on the water


We all know that old sea dogs only reveal their secret fishing spots under threat of death. The problem is that over 20 of them are drowning each year in boating incidents (up 150% on the five year average) largely because no one can locate them when they get into trouble on the water.

No one knows this better than the people who supply the majority of New Zealand’s boaties with lifejackets – the team at Hutchwilco – so they’ve decided to do something about it by generating a mobile app that makes sure they don’t lose any more customers.

Hutchwilco Managing Director Gary Sutton says, “We understand why Kiwi fishermen don’t want to reveal their secret fishing spots but are they really worth dying for? It seems such a tragedy when responsible boaties invest in good quality lifejackets and then risk their safety by not telling loved ones where they are going.

“Our invaluable new app has been under development for 18 months and we think it will catch on with Kiwi fishermen – hook, line and sinker!”

The secure app dubbed ‘Hutchwilco’s secret fishing spots’ can be downloaded free from itunes. It allows fishermen to map their favourite fishing spots as well as keeping a log of their catch. Once you log on it will record your journey and allow loved ones at home to know exactly where you are if the need arises.

Water Safety New Zealand reported 20 drownings attributed to Power Boating in 2012. And drownings from Land Based Fishing increased over the same period by 25%.

If initial reaction is anything to go by, this app really resonates with responsible boaties. After just one week it is already ranking at the #2 sports app on itunes.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Half Full: Dairy Payouts Steady, Cash Will Be Tight

Industry body DairyNZ is advising farmers to focus on strong cashflow management as they look ahead to the 2015-16 season following Fonterra's half-year results announcement today. More>>

ALSO:

First Union: Cotton On Plans To Use “Tea Break” Law

“The Prime Minister reassured New Zealanders that ‘post the passing of this law, will you all of a sudden find thousands of workers who are denied having a tea break? The answer is absolutely not’... Cotton On is proposing to remove tea and meal breaks for workers in its safety sensitive distribution centre. How long before other major chains try and follow suit?” More>>

ALSO:

Scoop Business: NZ-Korea FTA Signed Amid Spying, Lost Sovereignty Claims

A long-awaited free trade agreement between New Zealand and South Korea has been signed in Seoul by Prime Minister John Key and the Korean president, Park Geun-hye. More>>

ALSO:

PM Visit: NZ And Viet Nam Agree Ambitious Trade Target

New Zealand and Viet Nam have agreed an ambitious target of doubling two-way goods and service trade to around $2.2 billion by 2020, Prime Minister John Key has announced. More>>

ALSO:

Scoop Business: NZ Economy Grows 0.8% In Fourth Quarter

The New Zealand economy expanded in the fourth quarter as tourists drove growth in retailing and accommodation, and property sales increased demand for real estate services. More>>

ALSO:

Scoop Business: RBNZ’s Wheeler Keeps OCR On Hold, No Rate Hikes Ahead

The Reserve Bank has removed the prospect of future interest rate hikes from its forecast horizon as a strong kiwi dollar and cheap oil hold down inflation, and the central bank ponders whether to lower its assessment of where “neutral” interest rates should be. The kiwi dollar gained. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news