Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


New App Saves Fishers' Lives And Saves Secrets

31 January 2013
MEDIA RELEASE
New App Saves Lives And Saves Secrets

Hutchwilco’s new mobile app helps keep Kiwi fishermen safe on the water


We all know that old sea dogs only reveal their secret fishing spots under threat of death. The problem is that over 20 of them are drowning each year in boating incidents (up 150% on the five year average) largely because no one can locate them when they get into trouble on the water.

No one knows this better than the people who supply the majority of New Zealand’s boaties with lifejackets – the team at Hutchwilco – so they’ve decided to do something about it by generating a mobile app that makes sure they don’t lose any more customers.

Hutchwilco Managing Director Gary Sutton says, “We understand why Kiwi fishermen don’t want to reveal their secret fishing spots but are they really worth dying for? It seems such a tragedy when responsible boaties invest in good quality lifejackets and then risk their safety by not telling loved ones where they are going.

“Our invaluable new app has been under development for 18 months and we think it will catch on with Kiwi fishermen – hook, line and sinker!”

The secure app dubbed ‘Hutchwilco’s secret fishing spots’ can be downloaded free from itunes. It allows fishermen to map their favourite fishing spots as well as keeping a log of their catch. Once you log on it will record your journey and allow loved ones at home to know exactly where you are if the need arises.

Water Safety New Zealand reported 20 drownings attributed to Power Boating in 2012. And drownings from Land Based Fishing increased over the same period by 25%.

If initial reaction is anything to go by, this app really resonates with responsible boaties. After just one week it is already ranking at the #2 sports app on itunes.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Not Enough Rain: Drought Impacts Business And Will Affect GDP

Businesses which rely on trade in parts of the country which are experiencing drought conditions are very concerned about the extreme weather. More>>

ALSO:

Housing: Affordability Drops 14%, Driven By Auckland Prices

Housing affordability across New Zealand fell 14 percent in the year ending November 2014, with Auckland’s lack of affordability set to reach levels it hit during the height of the global financial crisis, according to the latest Massey University Home Affordability Report More>>

ALSO:

The Dry: Fonterra Drops Forecast Milk Volumes By 3.3 Percent

Fonterra Cooperative Group, the worlds largest dairy exporter, reduced its milk volume forecast for the 2014-2015 season by 3.3 per cent due to the impact of dry weather on production in recent weeks. More>>

ALSO:

Strike: Lyttelton Port Workers Vote To Escalate Dispute

Members of the Rail and Maritime Transport Union (RMTU) at Lyttelton Port today voted to escalate their industrial action. Around 200 RMTU members have been operating an overtime ban since 17 December and today they endorsed a series of full withdrawals of labour at the port. More>>

ALSO:

Scoop Business: NZ Dollar Falls To 3-Year Low As Investors Favour Greenback

The New Zealand dollar fell to its lowest in more than three years as investors sold euro and bought US dollars, weakening other currencies against the greenback. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news