Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Year-End Arrivals Show Underlying Strength Of Market

For immediate release
1 February, 2013

Year-End Arrivals Show Underlying Strength Of Market

Tourism New Zealand says that total arrivals for the year ending December 2012 have reaffirmed the underlying growth in visitors, with arrivals only slightly down on the 2011 year which was boosted by Rugby World Cup, and up 1.6 per cent on 2010.

Kevin Bowler, Chief Executive, says there has been a significant change in the market mix in the last year – with arrivals from Asia, in particular China, continuing to increase, while long-haul markets have remained challenging.

“Undoubtedly the biggest story of the year was the dramatic growth from China which moved passed the USA and UK to become our second largest source of visitors.”

“The current economic situation in Europe, and New Zealand’s high exchange rate, has understandably impacted on the number of long-haul arrivals.

“However, the western markets remain valuable, and a target for Tourism New Zealand, as their visitors tend to stay longer. And some of the markets have held up well - in particular Germany which was up 12.4 per cent in December, and ended the full year 0.1 per cent ahead of 2011.

“We anticipate that the growing awareness of New Zealand as the result of the release of the first Hobbit movie and our focused marketing efforts will increase preference for travel to New Zealand across all markets – including long-haul markets such as the USA and the stronger parts of Europe.”

Arrivals from Asia increased, with China up 35.4 per cent for the year and Japan showing good signs of recovery with an increase of 4.5 per cent for the year.

Kevin Bowler says the number of Chinese visitors will continue to grow, but it is not just a numbers game.

"Tourism New Zealand is leading a programme we’re calling Premier Kiwi Partnership (PKP) in China to increase the availability of higher quality mono-New Zealand holidays through the Chinese travel trade. In time, this will result in more people choosing to visit just New Zealand, to stay for longer, do more, and ultimately, have a better experience to share with others on their return.

“Through PKP, we aim to change the nature of holidays taken by Chinese visitors and the contribution they make to the New Zealand economy. The first visitors on these new PKP itineraries will be arriving in the next few weeks for Chinese New Year.”

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Must Sell 20 Petrol Stations: Z Cleared To Buy Caltex Assets

Z Energy is allowed to buy the Caltex and Challenge! petrol station chains but must sell 19 of its retail sites and one truck-stop, the Commerce Commission has ruled in a split decision that acknowledges possible retail price coordination between fuel retailers occurs in some regions. More>>

ALSO:

Huntly: Genesis Extends Life Of Coal-Fuelled Power Station To 2022

Genesis Energy will keep its two coal and gas-fired units at Huntly Power Station operating until 2022, having previously said they'd be closed by 2018, after wringing a high price from other electricity generators who wanted to keep them as back-up. More>>

ALSO:

Dammed If You Do: Ruataniwha Irrigation Scheme Hits Farmer Uptake Targets

Enough Hawke's Bay farmers have signed up for water from the proposed Ruataniwha Water Storage Scheme for it to go ahead as long as a cornerstone institutional capital investor can be found to back it, its regional council promoter announced. More>>

ALSO:

Reserve Bank: OCR Stays At 2.25%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2.25 percent, in a decision traders had said could go either way, while predicting inflation will pick up as the slump in oil prices washes out of the data and capacity pressures start to build in the economy. More>>

ALSO:

Export Values Down: NZ Posts Biggest Annual Trade Deficit In 7 Years

New Zealand has recorded its biggest annual trade deficit since April 2009, reflecting weaker prices of agricultural commodities such as dairy products, beef and lamb, and increased imports of vehicles and machinery. More>>

ALSO:

Currency Events: NZ's New $5 Note Wins International Banknote Award

New Zealand’s new Brighter Money $5 note has been named Banknote of the Year in a prestigious international competition. The $5 note was awarded the IBNS Banknote of the Year title at the International Bank Note Society’s annual meeting. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news