Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


2degrees feeds Kiwis’ insatiable demand for talk and data

2degrees feeds Kiwis’ insatiable demand for talk and data

Record-breaking demand from customers for all things mobile has seen 2degrees hit a number of major network milestones.

New Zealanders’ love affair with new generation smartphones and tablets has seen data usage on the 2degrees network almost triple in the last year. Last month alone (January 2013), customers used the most data ever recorded on the 2degrees network in one day. The holiday period also saw 2degrees customers smash all previous usage records with an 81% increase in national voice and a 74% increase in international voice minutes on Christmas Day. Data usage also soared by a record 200% on last year.

2degrees customers are also sending more than double the amount of texts they were two years ago.

2degrees Chief Marketing Officer Malcolm Phillipps says 2degrees research shows that 85% of customers with smartphones are regularly watching videos, social networking and researching products and services and 73%* admit they never leave home without their smartphone.

“This is unprecedented growth and clearly shows that we’re not only using mobile to communicate in more ways, but also more than ever before,” says Mr Phillipps.

“The usage patterns of our million-plus customer base has provided us with valuable insight and is the motivation behind today’s launch of a range of new 2degrees consumer and business plans.

Our new plans have more voice, text and data and all share two unique 2degrees benefits – all Pay Monthly customers get to keep any unused minutes at the end of each month and also get to use their data across all of their devices.”

Mr Phillipps says the new plans, which are only available on 2degrees, also make things simpler and provide more value than ever before.

“There has never been a better time to own a smartphone,” he says. “Having sold tens of thousands of high-quality smartphones on Pay Monthly plans in 2012, such as the Samsung Galaxy S3, we know that our customers have an insatiable demand for voice, text and data and now have a choice of price points they can afford.”

Looking ahead, Mr Phillipps expects further growth this year as more Kiwis realise the benefits of mobile.

“We’re expecting smartphone sales penetration to reach 60% this year and usage growth to continue – particularly in regards to data - as customers find more ways to use mobile devices in their everyday work and personal lives.”

ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Scoop Business: RBNZ Keeps OCR At 3.5%, Signals Slower Pace Of Future Hikes

Reserve Bank governor Graeme Wheeler kept the official cash rate at 3.5 percent and signalled he won’t be as aggressive with future rate hikes as previously thought as inflation remains tamer than expected. The kiwi dollar fell to a seven-month low. More>>

ALSO:

Weather: Dry Spells Take Hold In South Island

Many areas in the South Island are tracking towards record dry spells as relatively warm, dry weather that began in mid-August continues... for some South Island places, the current period of fine weather is quite rare. More>>

ALSO:

Scoop Business: Productivity Commission To Look At Housing Land Supply

The Productivity Commission is to expand on its housing affordability report with an investigation into improving land supply and development capacity, particularly in areas with strong population growth. More>>

ALSO:

Forestry: Man Charged After 2013 Death

Levin Police have arrested and charged a man with manslaughter in relation to the death of Lincoln Kidd who was killed during a tree felling operation on 19 December 2013. More>>

ALSO:

Smells Like Justice: Dairy Company Fined Over Odour

Dairy company fined over odour Dairy supply company Open Country Dairy Limited has been convicted and fined more than $35,000 for discharging objectionable odour from its Waharoa factory at the time of last year’s ”spring flush” when milk supply was high. More>>

Scoop Business: Dairy Product Prices Decline To Lowest Since July 2012

Dairy product prices dropped to the lowest level since July 2012 in the latest GlobalDairyTrade auction, led by a slump in rennet casein and butter milk powder. More>>

ALSO:

SOE Results: TVNZ Lifts Annual Profit 25% On Flat Ad Revenue, Quits Igloo

Television New Zealand, the state-owned broadcaster, lifted annual profit 25 percent, ahead of forecast and despite a dip in advertising revenue, while quitting its stake in the pay-TV Igloo joint venture with Sky Network Television. More>>

ALSO:

Get More From Scoop

 
 
Computer Power Plus

Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news