Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


2degrees feeds Kiwis’ insatiable demand for talk and data

2degrees feeds Kiwis’ insatiable demand for talk and data

Record-breaking demand from customers for all things mobile has seen 2degrees hit a number of major network milestones.

New Zealanders’ love affair with new generation smartphones and tablets has seen data usage on the 2degrees network almost triple in the last year. Last month alone (January 2013), customers used the most data ever recorded on the 2degrees network in one day. The holiday period also saw 2degrees customers smash all previous usage records with an 81% increase in national voice and a 74% increase in international voice minutes on Christmas Day. Data usage also soared by a record 200% on last year.

2degrees customers are also sending more than double the amount of texts they were two years ago.

2degrees Chief Marketing Officer Malcolm Phillipps says 2degrees research shows that 85% of customers with smartphones are regularly watching videos, social networking and researching products and services and 73%* admit they never leave home without their smartphone.

“This is unprecedented growth and clearly shows that we’re not only using mobile to communicate in more ways, but also more than ever before,” says Mr Phillipps.

“The usage patterns of our million-plus customer base has provided us with valuable insight and is the motivation behind today’s launch of a range of new 2degrees consumer and business plans.

Our new plans have more voice, text and data and all share two unique 2degrees benefits – all Pay Monthly customers get to keep any unused minutes at the end of each month and also get to use their data across all of their devices.”

Mr Phillipps says the new plans, which are only available on 2degrees, also make things simpler and provide more value than ever before.

“There has never been a better time to own a smartphone,” he says. “Having sold tens of thousands of high-quality smartphones on Pay Monthly plans in 2012, such as the Samsung Galaxy S3, we know that our customers have an insatiable demand for voice, text and data and now have a choice of price points they can afford.”

Looking ahead, Mr Phillipps expects further growth this year as more Kiwis realise the benefits of mobile.

“We’re expecting smartphone sales penetration to reach 60% this year and usage growth to continue – particularly in regards to data - as customers find more ways to use mobile devices in their everyday work and personal lives.”

ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Future Brighter Money: RBNZ Releases New Bank Note Designs

New Zealand’s banknotes are getting brighter and better, with the Reserve Bank today unveiling more vibrant and secure banknote designs which will progressively enter circulation later next year. More>>

ALSO:

Commerce: Supermarket Inquiry Finds No Breaches By Countdown

The Commerce Commission inquiry into anti-competitive behaviour by Countdown supermarkets, alleged by former Labour Party MP Shane Jones, has found nothing to warrant prosecution, although it warns supermarkets to take care in the way they communicate... More>>

ALSO:

Crown Accounts: English Flags ‘Challenge’ To Budget Surplus

Finance Minister Bill English is warning next month’s half yearly fiscal and economic update from the Treasury may not forecast a budget surplus, saying that returning the government’s accounts to surplus in 2015 will be “a challenge”, given the decline in commodity prices and weak global inflation. More>>

ALSO:

March 2015: Netflix To Launch In Australia And New Zealand

World’s Leading Internet Television Network to Offer Original Series, Movies, Documentaries, Stand-Up Comedy Specials and TV Shows for Low Monthly Price More>>

ALSO:

Price Of Cheese (Is Up): Dairy Product Prices Fall To Five-Year Low

Dairy product prices fell in the latest GlobalDairyTrade auction to the lowest level in more than five years, led by declines in rennet casein and skim milk powder. More>>

ALSO:

Gordon Campbell: On The Australians Scoring Trade Points Against Us With The Chinese

It hasn’t been a great year for Trade Minister Tim Groser... To top it off, Australia has just signed a FTA with China that has far better provisions on dairy exports than what New Zealand currently enjoys in our own FTA with China. More>>

ALSO:

Iwi & Local Consultation: Oil And Gas Block Offer 2015 Begins

Energy and Resources Minister Simon Bridges today announced the start of the Block Offer 2015 process for awarding oil and gas exploration permits. More>>

Industrial Action: Stats NZ Throwing Public Money Away Duplicating Data

The Public Service Association (PSA) says Statistics NZ are throwing money away by collecting the same data twice for official statistics such as the Consumer Price Index... As part of the ongoing industrial action, field interviewers who are PSA members are continuing to collect data, but are not sending it through to Statistics NZ. More>>

ALSO:

Other Stats:

Space: Rosetta's 'Philae' Makes Historic First Landing On A Comet

After more than a decade traveling through space, a robotic lander built by the European Space Agency has made the first-ever soft landing of a spacecraft on a comet. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news