Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Entries Open for Electrolux Design Lab 2013

For Immediate Release
4 February 2013


Entries Open for Electrolux Design Lab 2013

New themes and opportunities revealed for world class competition



Electrolux Design Lab is the competition that lives and breathes global innovation. Clever inventions like the floating air cleaner, Aeroball, the stain tackling, Portable Spot Cleaner, and a portable heating and cooking device, The Snail returns for its 11th year and announces a brand new theme for 2013.

This year, the Electrolux Design Lab competition wants the public to get more involved and become part of the design journey to create ground-breaking products and solutions of the future.

This year’s theme, Inspired Urban Living, has been influenced by the growth of ‘urbanisation’. With space becoming limited as an increasing number of the population shift from living in open rural locations to densely populated area, the big question is what role can design play to ensure we are prepared and equipped for this social adaptation?

For the first time ever, Electrolux Design Lab, is offering applicants three principal areas to choose from within the theme of ‘urbanisation’. These are social cooking, natural air and effortless cleaning and this year the brief includes consumables and service too.

Electrolux Design Lab 2013 calls on design students worldwide to compete for a six-month paid internship and prize money by submitting ideas for a design solution that considers evolving challenges set to shape our future.
Kiwi’s have a strong track record of success in the competition, with Massey University students achieving a top ten finalist position in the past two consecutive years. In 2012 Ben De La Roche offered a sustainable and unique solution to food storage with the “Impress” refrigerator to achieve a 2nd placing from 1,200 entrants, whilst Rosanne de Bruin’s bouncing ball’ style blender “ Smoobo “ impressed the jury to come third in the 2011 Electrolux Design Lab student contest.
“Electrolux is committed to supporting the development of design talent in New Zealand and the tremendous success achieved by Rosanne and Ben is testament to New Zealand’s ability to compete at the highest level on the world stage. We would love for other New Zealand design students to take up this great opportunity to pit their skills against students from all over the world and help change the way future households live” said Malcolm Bain, Director for Electrolux Home Products (NZ).
The Final
Within the final stage, eight finalists will be invited to participate in a concluding event, where they will present their entries to a jury of world renowned professionals. The jury will consider entries based on intuitive design, innovation and consumer insight when awarding the first prize of a six-month paid internship at an Electrolux global design centre and 5,000 Euros. A second prize of 3,000 Euros and third prize of 2,000 Euros are also available and the public favourite chosen by online votes will be awarded with 1, 000 Euros.
The submission deadline for the first competition stage, a concept description and a sketch, is 15 March 2013.
More information about the competition can be found on the Design Lab blog; electrolux.com/electroluxdesignlab
To view Ben De La Roche’s design visit: http://www.youtube.com/watch?v=sCEsBS-KcgE
Learn more about Design Lab in Electrolux social media channels:
- Design Lab blog: electrolux.com/electroluxdesignlab
- Twitter: twitter.com/Electrolux
- Flickr: http://www.flickr.com/photos/electrolux-design-lab
- Pinterest: pinterest.com/electrolux
- Instagram: Instagram.com/Electrolux

--ENDS--
Notes to Editors:
Key developments for design lab 2013
• Taking concepts from further afield: The entry can be a product, accessory, consumable or service, thus allowing design students from different fields of design to be creative in their approach in finding innovative design solutions for future households.
• Online competition hub: The best submissions will be published online, offering the students and the public a chance to promote their submissions through social media.
• The concept development process: The competition divides the design process into stages, allowing the applicants to concentrate on different areas throughout the process. The first focus is on creating the concept, leading through to the visual presentation and technical specifications, allowing the top submissions to continue to develop during the competition.
• Feedback from Electrolux professionals: As the judging is being conducted in different stages, only the best entrants are given access to the next round and go forward in the competition. The Electrolux professionals will be part of the selection process and they will choose the best submissions and engage themselves in the competition by giving feedback to the entrants and encourage them throughout the process.

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Company Results: Air NZ Rides The Tourism Boom With Record Full-Year Earnings

Air New Zealand has ridden the tourism boom and staved off increased competition to deliver the best full-year earnings in its 76-year history. More>>

ALSO:

New PGP: Sheep Milk Industry Gets $12.6M Crown Funding

The Sheep - Horizon Three programme aims to develop "a market driven, end-to-end value chain generating annual revenues of between $200 million and $700 million by 2030," according to a joint statement. More>>

ALSO:

Half Full: Fonterra Raises Forecast Milk Price

Fonterra Co-operative Group Limited today increased its 2016/17 forecast Farmgate Milk Price by 50 cents to $4.75 per kgMS. When combined with the forecast earnings per share range for the 2017 financial year of 50 to 60 cents, the total payout available to farmers in the current season is forecast to be $5.25 to $5.35 before retentions. More>>

ALSO:

Keep Digging: Seabed Ironsands Miner TransTasman Tries Again

The first company to attempt to gain a resource consent to mine ironsands from the ocean floor in New Zealand's Exclusive Economic Zone has lodged a new application containing fresh scientific and other evidence it hopes will persuade regulators after their initial application was turned down in 2014. More>>

Wool Pulled: Duvets Sold As ‘Premium Alpaca’ Mostly Sheep’s Wool

Rotorua business Budge Collection Limited (Budge) and sole director, Sun Dong Kim, were convicted and fined a total of $71,250 in Auckland District Court after each pleading guilty to four charges of misrepresenting how much alpaca fibre was in their duvets. More>>

Reserve Bank: Labour Calls For Monetary Policy To Expand Goals

Labour's comments follow a speech today by RBNZ governor Graeme Wheeler in which Wheeler sought to answer critics who variously say he should stop lowering interest rates, lower them faster, or that inflation-targeting should no longer be the primary goal of the central bank's activities. More>>

ALSO:

BSA Extension And Sunday Morning Ads: Digital Convergence Bill Captures Online Content

Broadcasting Minister Amy Adams has today announced the Government’s plans to update the Broadcasting Act to better reflect today’s converged market... The Government considered four areas as part of its review into content regulation: classification requirements, advertising restrictions, election programming and contestable funding. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news