Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Arano Juice Becomes MasterChef’s Main Squeeze

Media Release 4 February 2013

Arano Juice Becomes MasterChef’s Main Squeeze

Arano, New Zealand’s iconic juice brand, has joined the prestigious MasterChef NZ pantry as the official juice sponsor of the hugely popular cooking reality show.

The award winning premium juice brand has established the reputation for producing the best quality chilled juice products on the market for over 30 years. Its alignment with one of TVNZ’s highest rating programs is aimed at increasing Arano’s profile and market share in the chilled juice category.

More than 2.9 million Kiwis tuned in to watch MasterChef NZ in 2012 and the fourth series, due to launch in February, is forecast to exceed those ratings.

Arano prides itself on using only the highest quality fruit and will showcase its 100% natural Orange juice and 99.5% natural Grapefruit juices in the MasterChef NZ pantry.

Arano Sales and Marketing Manager Daryl Greentree said: “We’re excited to be a part of the esteemed MasterChef NZ line up. The show has a large following with a very discerning audience who obviously enjoy cooking and watching these everyday Kiwis shine. As the official juice of MasterChef, we are hoping that Kiwis’ love for the iconic Arano brand will continue to grow.

“We love the fact that MasterChef encourages and celebrates creative flare because Arano also grew out of good old fashioned Kiwi ingenuity and became the first ‘fresh to market’ juice in New Zealand. We are looking forward to seeing how the series four MasterChef NZ contestants will incorporate the chilled juices into their recipes."

“2013 is going to be a big year for Arano as we continue to grow and deliver the best tasting juice on the market, and deliver some exciting new changes to the brand” added Mr Greentree.

MasterChef NZ series four will screen on TV ONE from February.

ENDS

Notes to the editor:

Arano was founded by Kiwi John Tollemache in 1982. In 2007 Frucor beverages Ltd acquired Arano and it is now made at the Simply Squeezed factory in Bayview, Napier.


© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Must Sell 20 Petrol Stations: Z Cleared To Buy Caltex Assets

Z Energy is allowed to buy the Caltex and Challenge! petrol station chains but must sell 19 of its retail sites and one truck-stop, the Commerce Commission has ruled in a split decision that acknowledges possible retail price coordination between fuel retailers occurs in some regions. More>>

ALSO:

Huntly: Genesis Extends Life Of Coal-Fuelled Power Station To 2022

Genesis Energy will keep its two coal and gas-fired units at Huntly Power Station operating until 2022, having previously said they'd be closed by 2018, after wringing a high price from other electricity generators who wanted to keep them as back-up. More>>

ALSO:

Dammed If You Do: Ruataniwha Irrigation Scheme Hits Farmer Uptake Targets

Enough Hawke's Bay farmers have signed up for water from the proposed Ruataniwha Water Storage Scheme for it to go ahead as long as a cornerstone institutional capital investor can be found to back it, its regional council promoter announced. More>>

ALSO:

Reserve Bank: OCR Stays At 2.25%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2.25 percent, in a decision traders had said could go either way, while predicting inflation will pick up as the slump in oil prices washes out of the data and capacity pressures start to build in the economy. More>>

ALSO:

Export Values Down: NZ Posts Biggest Annual Trade Deficit In 7 Years

New Zealand has recorded its biggest annual trade deficit since April 2009, reflecting weaker prices of agricultural commodities such as dairy products, beef and lamb, and increased imports of vehicles and machinery. More>>

ALSO:

Currency Events: NZ's New $5 Note Wins International Banknote Award

New Zealand’s new Brighter Money $5 note has been named Banknote of the Year in a prestigious international competition. The $5 note was awarded the IBNS Banknote of the Year title at the International Bank Note Society’s annual meeting. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news