Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Arano Juice Becomes MasterChef’s Main Squeeze

Media Release 4 February 2013

Arano Juice Becomes MasterChef’s Main Squeeze

Arano, New Zealand’s iconic juice brand, has joined the prestigious MasterChef NZ pantry as the official juice sponsor of the hugely popular cooking reality show.

The award winning premium juice brand has established the reputation for producing the best quality chilled juice products on the market for over 30 years. Its alignment with one of TVNZ’s highest rating programs is aimed at increasing Arano’s profile and market share in the chilled juice category.

More than 2.9 million Kiwis tuned in to watch MasterChef NZ in 2012 and the fourth series, due to launch in February, is forecast to exceed those ratings.

Arano prides itself on using only the highest quality fruit and will showcase its 100% natural Orange juice and 99.5% natural Grapefruit juices in the MasterChef NZ pantry.

Arano Sales and Marketing Manager Daryl Greentree said: “We’re excited to be a part of the esteemed MasterChef NZ line up. The show has a large following with a very discerning audience who obviously enjoy cooking and watching these everyday Kiwis shine. As the official juice of MasterChef, we are hoping that Kiwis’ love for the iconic Arano brand will continue to grow.

“We love the fact that MasterChef encourages and celebrates creative flare because Arano also grew out of good old fashioned Kiwi ingenuity and became the first ‘fresh to market’ juice in New Zealand. We are looking forward to seeing how the series four MasterChef NZ contestants will incorporate the chilled juices into their recipes."

“2013 is going to be a big year for Arano as we continue to grow and deliver the best tasting juice on the market, and deliver some exciting new changes to the brand” added Mr Greentree.

MasterChef NZ series four will screen on TV ONE from February.

ENDS

Notes to the editor:

Arano was founded by Kiwi John Tollemache in 1982. In 2007 Frucor beverages Ltd acquired Arano and it is now made at the Simply Squeezed factory in Bayview, Napier.


© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Sky City : Auckland Convention Centre Cost Jumps By A Fifth

SkyCity Entertainment Group, the casino and hotel operator, is in talks with the government on how to fund the increased cost of as much as $130 million to build an international convention centre in downtown Auckland, with further gambling concessions ruled out. The Auckland-based company has increased its estimate to build the centre to between $470 million and $530 million as the construction boom across the country drives up building costs and design changes add to the bill.
More>>

ALSO:

RMTU: Mediation Between Lyttelton Port And Union Fails

The Rail and Maritime Union (RMTU) has opted to continue its overtime ban indefinitely after mediation with the Lyttelton Port of Christchurch (LPC) failed to progress collective bargaining. More>>

Earlier:

Science Policy: Callaghan, NSC Funding Knocked In Submissions

Callaghan Innovation, which was last year allocated a budget of $566 million over four years to dish out research and development grants, and the National Science Challenges attracted criticism in submissions on the government’s draft national statement of science investment, with science funding largely seen as too fragmented. More>>

ALSO:

Scoop Business: Spark, Voda And Telstra To Lay New Trans-Tasman Cable

Spark New Zealand and Vodafone, New Zealand’s two dominant telecommunications providers, in partnership with Australian provider Telstra, will spend US$70 million building a trans-Tasman submarine cable to bolster broadband traffic between the neighbouring countries and the rest of the world. More>>

ALSO:

More:

Statistics: Current Account Deficit Widens

New Zealand's annual current account deficit was $6.1 billion (2.6 percent of GDP) for the year ended September 2014. This compares with a deficit of $5.8 billion (2.5 percent of GDP) for the year ended June 2014. More>>

ALSO:

Still In The Red: NZ Govt Shunts Out Surplus To 2016

The New Zealand government has pushed out its targeted return to surplus for a year as falling dairy prices and a low inflation environment has kept a lid on its rising tax take, but is still dangling a possible tax cut in 2017, the next election year and promising to try and achieve the surplus pledge on which it campaigned for election in September. More>>

ALSO:

Job Insecurity: Time For Jobs That Count In The Meat Industry

“Meat Workers face it all”, says Graham Cooke, Meat Workers Union National Secretary. “Seasonal work, dangerous jobs, casual and zero hours contracts, and increasing pressure on workers to join non-union individual agreements. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news