Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Arano Juice Becomes MasterChef’s Main Squeeze

Media Release 4 February 2013

Arano Juice Becomes MasterChef’s Main Squeeze

Arano, New Zealand’s iconic juice brand, has joined the prestigious MasterChef NZ pantry as the official juice sponsor of the hugely popular cooking reality show.

The award winning premium juice brand has established the reputation for producing the best quality chilled juice products on the market for over 30 years. Its alignment with one of TVNZ’s highest rating programs is aimed at increasing Arano’s profile and market share in the chilled juice category.

More than 2.9 million Kiwis tuned in to watch MasterChef NZ in 2012 and the fourth series, due to launch in February, is forecast to exceed those ratings.

Arano prides itself on using only the highest quality fruit and will showcase its 100% natural Orange juice and 99.5% natural Grapefruit juices in the MasterChef NZ pantry.

Arano Sales and Marketing Manager Daryl Greentree said: “We’re excited to be a part of the esteemed MasterChef NZ line up. The show has a large following with a very discerning audience who obviously enjoy cooking and watching these everyday Kiwis shine. As the official juice of MasterChef, we are hoping that Kiwis’ love for the iconic Arano brand will continue to grow.

“We love the fact that MasterChef encourages and celebrates creative flare because Arano also grew out of good old fashioned Kiwi ingenuity and became the first ‘fresh to market’ juice in New Zealand. We are looking forward to seeing how the series four MasterChef NZ contestants will incorporate the chilled juices into their recipes."

“2013 is going to be a big year for Arano as we continue to grow and deliver the best tasting juice on the market, and deliver some exciting new changes to the brand” added Mr Greentree.

MasterChef NZ series four will screen on TV ONE from February.

ENDS

Notes to the editor:

Arano was founded by Kiwi John Tollemache in 1982. In 2007 Frucor beverages Ltd acquired Arano and it is now made at the Simply Squeezed factory in Bayview, Napier.


© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Finance: Major Campaign To End "Gross Overtaxation Of Savings"

The campaign – which includes a special web site through which New Zealanders can e-mail their own and other MPs and party leaders – is backed by Age Concern, Consumer NZ, the Financial Services Council and the Taxpayers’ Union. More>>

ALSO:

Scoop Business: Leighton-Led WGP To Build, Manage Transmission Gully

The Wellington Gateway Partnership, led by a unit of ASX-listed Leighton Holdings, has won the $1 billion contract to build the Transmission Gully road north of Wellington. More>>

ALSO:

Gareth Morgan: The Government’s Fresh Water Policy – Revisited

Fresh water quality is the latest area to be in the sights of Gareth Morgan and his research organisation The Morgan Foundation... They found that the fresh water policy was a bit murkier than the Environment Minister let on. More>>

ALSO:

Interest Rates: RBNZ Hikes OCR To 3.5%, ‘Period Of Assessment’ Now Needed

Reserve Bank governor Graeme Wheeler raised the official cash rate as expected, while signalling a pause in rate hikes to assess the impact of moves so far this year. The kiwi dollar sank after Wheeler said its strength was “unjustified” and that the currency could have “a significant fall.” More>>

ALSO:

Fonterra: Canpac Site 'Resize' To Focus More On Paediatrics

Fonterra is looking at realigning its packing operations at Canpac, in the Waikato, to focus more on paediatric nutritionals... The proposed changes could mean around 110 roles may not be required at the site which currently employs 330. More>>

ALSO:

Scoop Business: Postie Plus Brand Gets 2nd Chance With Well-Funded Pepkor

The Postie Plus brand is getting a new lease of life after South Africa’s Pepkor bought the failed retailer’s assets out of administration and said it will use its purchasing power to reduce costs of stock and fatten margins. More>>

ALSO:

Get More From Scoop

 
 
Computer Power Plus

Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news