Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Arano Juice Becomes MasterChef’s Main Squeeze

Media Release 4 February 2013

Arano Juice Becomes MasterChef’s Main Squeeze

Arano, New Zealand’s iconic juice brand, has joined the prestigious MasterChef NZ pantry as the official juice sponsor of the hugely popular cooking reality show.

The award winning premium juice brand has established the reputation for producing the best quality chilled juice products on the market for over 30 years. Its alignment with one of TVNZ’s highest rating programs is aimed at increasing Arano’s profile and market share in the chilled juice category.

More than 2.9 million Kiwis tuned in to watch MasterChef NZ in 2012 and the fourth series, due to launch in February, is forecast to exceed those ratings.

Arano prides itself on using only the highest quality fruit and will showcase its 100% natural Orange juice and 99.5% natural Grapefruit juices in the MasterChef NZ pantry.

Arano Sales and Marketing Manager Daryl Greentree said: “We’re excited to be a part of the esteemed MasterChef NZ line up. The show has a large following with a very discerning audience who obviously enjoy cooking and watching these everyday Kiwis shine. As the official juice of MasterChef, we are hoping that Kiwis’ love for the iconic Arano brand will continue to grow.

“We love the fact that MasterChef encourages and celebrates creative flare because Arano also grew out of good old fashioned Kiwi ingenuity and became the first ‘fresh to market’ juice in New Zealand. We are looking forward to seeing how the series four MasterChef NZ contestants will incorporate the chilled juices into their recipes."

“2013 is going to be a big year for Arano as we continue to grow and deliver the best tasting juice on the market, and deliver some exciting new changes to the brand” added Mr Greentree.

MasterChef NZ series four will screen on TV ONE from February.

ENDS

Notes to the editor:

Arano was founded by Kiwi John Tollemache in 1982. In 2007 Frucor beverages Ltd acquired Arano and it is now made at the Simply Squeezed factory in Bayview, Napier.


© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Petrol Burns Prices: Second Consecutive Quarterly Fall For CPI

The consumers price index (CPI) fell 0.3 percent in the March 2015 quarter, following a 0.2 percent fall in the December 2014 quarter, Statistics New Zealand said today. The last time the CPI showed two consecutive quarterly falls was in the December 1998 and March 1999 quarters. More>>

ALSO:

Scoop Business: NZ Broadcasters Launch Battle Against Global Mode ISPs

New Zealand broadcasters have confirmed they’ve launched legal proceedings against internet service providers who give customers’ access to “global mode”, which allows customers access to offshore online content, claiming it breaches the local content providers’ copyright. More>>

ALSO:

Sanford: Closure Of Christchurch Mussel Processing Plant Confirmed

The decision comes after a period of consultation with the 232 staff employed at the Riccarton site, who were told on 9 April that Sanford was considering the future of mussel processing in Christchurch. Recent weather patterns had impacted on natural spat (offspring) supply... More>>

ALSO:

Price Of Cheese: Dairy Product Prices Fall To The Lowest This Year

Dairy product prices fell in the latest GlobalDairyTrade auction, hitting the lowest level in the 2015 auctions so far, as prices for milk powder and butter slid amid concern about the outlook for commodities. More>>

ALSO:

Houston, We Have An Air Route: Air New Zealand To Fly Direct To The Heart Of Texas

Air New Zealand will fly its completely refitted Boeing 777-200 aircraft between Auckland and Houston up to five times a week opening up the state of Texas as well as popular nearby tourist states such as Louisiana and Florida. More>>

ALSO:

Scoop Business: Reserve Bank’s Spencer Calls On Govt To Rethink Housing Tax

The Reserve Bank has urged the government to take another look at a capital gains tax on investment in housing, allow increased high-density development and cut red tape for planning consents to address an over-heated Auckland property market. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news