Arano Juice Becomes MasterChef’s Main Squeeze

Media Release 4 February 2013

Arano Juice Becomes MasterChef’s Main Squeeze

Arano, New Zealand’s iconic juice brand, has joined the prestigious MasterChef NZ pantry as the official juice sponsor of the hugely popular cooking reality show.

The award winning premium juice brand has established the reputation for producing the best quality chilled juice products on the market for over 30 years. Its alignment with one of TVNZ’s highest rating programs is aimed at increasing Arano’s profile and market share in the chilled juice category.

More than 2.9 million Kiwis tuned in to watch MasterChef NZ in 2012 and the fourth series, due to launch in February, is forecast to exceed those ratings.

Arano prides itself on using only the highest quality fruit and will showcase its 100% natural Orange juice and 99.5% natural Grapefruit juices in the MasterChef NZ pantry.

Arano Sales and Marketing Manager Daryl Greentree said: “We’re excited to be a part of the esteemed MasterChef NZ line up. The show has a large following with a very discerning audience who obviously enjoy cooking and watching these everyday Kiwis shine. As the official juice of MasterChef, we are hoping that Kiwis’ love for the iconic Arano brand will continue to grow.

“We love the fact that MasterChef encourages and celebrates creative flare because Arano also grew out of good old fashioned Kiwi ingenuity and became the first ‘fresh to market’ juice in New Zealand. We are looking forward to seeing how the series four MasterChef NZ contestants will incorporate the chilled juices into their recipes."

“2013 is going to be a big year for Arano as we continue to grow and deliver the best tasting juice on the market, and deliver some exciting new changes to the brand” added Mr Greentree.

MasterChef NZ series four will screen on TV ONE from February.

ENDS

Notes to the editor:

Arano was founded by Kiwi John Tollemache in 1982. In 2007 Frucor beverages Ltd acquired Arano and it is now made at the Simply Squeezed factory in Bayview, Napier.

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