Unlimited magazine leads the way in industry innovation

Unlimited magazine leads the way in industry innovation

Renowned for its focus on innovation, entrepreneurship and leadership, Fairfax Magazines’ business title Unlimited will become a fully integrated digital magazine from April.

The transformation will benefit both readers and advertisers with the ability to deliver additional content in new ways and publish more frequently.

“Offering our readers the option of digital magazines isn’t new – we have launched two in the last six months – however this will be the first printed title we replace with a digital edition,” says Lynley Belton, Fairfax Magazines general manager.

Recently joining forces with stuff.co.nz, to provide a selection of the magazine’s content to Business Day readers, has successfully grown the popularity and demand for the title’s online content. Previously a bi-monthly print edition, Unlimited the digital magazine will now be distributed monthly to subscribers.

“Unlimited has strong appeal with young entrepreneurs and business leaders both here and abroad so we think this is the title to take the lead with magazine innovation,” adds Belton.

A special digital edition of Unlimited distributed to Kea’s global network, launched in December last year, tested the waters and provided valuable feedback to progress with the change.

“We recognise our readers are part of a mobile and global community who are increasingly accessing content digitally. To be able to deliver our magazine potentially to a broader audience is very exciting,” says editor Caitlin Sykes.

The benefits of a new digital platform will be fully taken advantage of, delivering exciting additional content to subscribers.

“The opportunity to provide more interactive content, such as video, will really bring Unlimited to life,” adds Sykes.

Key points:
• Unlimited will become a digital magazine, distributed from April 2013
• The digital magazine will contain additional interactive content with new platform capabilities
• A 12 month subscription to the new monthly digital magazine will cost $19.95
• Current subscribers to the print version will be offered a conversion that entitles them to additional bonus issues

You can subscribe to Unlimited digital magazine through www.mags4gifts.co.nz or read selected content by visiting www.unlimited.co.nz.

Ends

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