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Kapiti MEGA Store Subject of Latest Case Study

Kapiti MEGA Store Subject of Latest Case Study

When a staff member at Mitre 10 MEGA Kapiti, goes out of their way to locate the item you want and then takes you directly to it … that’s not an accident, it’s a result of the company’s culture.

Selection of all 80 staff includes an assessment of the individual applicant’s ability to fit that culture, and as revealed in the just released Business Kapiti Horowhenua case study having a team of high quality, well trained, motivated staff makes a difference to profitability.

It also discloses that the company’s business plan was rated by the Electra Business Awards assessors as "....with the best nationally and possibly 'world class',” while Mitre 10 MEGA Kapiti is committed to the on-going pursuit of excellence.

Named in October as the ‘2012 Electra Business of the Year’ for Kapiti and Horowhenua, and also taking out the categories of Staff Development, Marketing and Image Building and High Growth, Mitre 10 MEGA Kapiti is the fourth case study to have been written about the Business Awards winners.

It emphasises the store’s commitment to planning and research, leaving as little as possible to chance; emphasis on staff selection, having the right people to fit their culture; quality customer service and a breath of strategies with a single focal point – striving for excellence.

The case study author, Chris Ineson of DrivingForces, reports that the company is similar to other winners in that it is in rapid growth mode, competes successfully against strong competition and operates in an evolving and increasingly sophisticated sector where quality and consistency of product and service are paramount and where measuring and benchmarking its performance against other businesses is standard practice.

He goes on to say that is also different from previous winners. Although it is a family business, it is part of a Members’ cooperative which means it can access a large range of support services from Mitre 10 Support Centre in Auckland such as national marketing, and is able to network and draw on the best practices from the Mitre 10 “family network” throughout the country.

Mitre 10 MEGA Kapiti is owned and operated by Vincent and Tricia Indo, who are in partnership with Graeme and Stephen Ricketts who own two Mitre 10 MEGA stores in the Hawkes Bay.

Through the case study, readers are able to learn of the care taken in developing the partnership, researching the market and planning the detail.

This case study and the three former ones (Tuatara Brewery Ltd, Aura Software
Security Ltd and Turk’s Poultry Farm Ltd) can be downloaded from

Vince Indo, Managing Director of Mitre 10 MEGA Kapiti, will be the guest speaker at the Kapiti Business Breakfast to be held at the Southward complex on Wednesday next week (13 February 2013).

Click here to read: Business_of_the_Year_2012_case_study_Mitre_10_MEGA_Kapiti.pdf


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