Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


A Peek into Broadband Habits

A Peek into Broadband Habits

Canstar Survey Shows Internet beginning to rival TV for kids, data useage grows

Auckland 07 February 2013 – A new survey of broadband account holders shows some interesting insights including:

· A significant minority don’t understand ultra-fast broadband (UFB)

· Dissatisfaction with the price of broadband packages

· Guilt about the amount of time spent online

· The internet beginning to rival television for children

Eighteen months after the awarding of the UFB contracts a new nationwide survey looking at broadband use shows that more than 40% of kiwis don’t understand how UFB differs from their current service.

The independent Canstar Blue survey, suggests there is more work to be done to communicate the benefits of the new ultra-fast service as it rolls out across the country, says Canstar General Manager New Zealand, Derek Bonnar.

“At this point, 43% of all respondents and half of all of the women surveyed don’t understand UFB and how it will change their internet experience. Hopefully this number will reduce as more of the new network is deployed, and UFB becomes more of a reality and less of a concept.”

Data use and price satisfaction

Demand for data capacity has increased with nearly 60% of survey respondents saying they were using more data (downloading/uploading) than they did 12 months ago.

Despite the broadband market becoming more competitive with higher or unlimited data caps, cheaper prices and other incentives, many customers are unhappy with the prices they pay, says Bonnar.

“More than 60% of respondents think they pay too much for their broadband package, perhaps reflecting media articles noting New Zealand broadband deals lag behind most other developed countries.”

Online habits

With internet use on the rise, the survey also looked at how spending time online was impacting the offline lives of respondents, and in another question, whether people felt guilty about the amount of time spent online.

The majority seem able to manage the time they spend online, says Bonnar.

“But a small percentage - ten per cent - say their relationships are impacted by the amount of time spent online. Those from the Waikato, Gen Ys and men were most likely to fall into this category.

“Just over a quarter of all respondents say they often feel guilty about the amount of time they spend online, but aren’t motivated to do anything about it. Forty four per cent of Gen Ys have pangs of guilt about online use, compared to just 21% of baby boomers,” he says.

Consumer satisfaction star ratings

Challenger brand Orcon took out top honours for overall satisfaction, leading a field that included Slingshot, Vodafone New Zealand, Telstra Clear and Telecom.

The survey asked respondents who currently have a broadband account in their name and pay the bills to rate their provider across seven categories:

1. Value for money**

2. Tech support

3. Speed

4. Reliability

5. Billing

6. Download quota value for money***

7. Overall satisfaction

Bonnar says that Orcon has delivered value to customers through initiatives such as unlimited data and unmetered access to popular websites.

“This strategy has paid off. Orcon customers rewarded the company with consistently high scores in our survey. Orcon only just missed out on a full house of five star ratings, and was the only provider to receive five stars for tech support and speed.”

Children

Nearly two thirds (64%) of parents with children at home say that broadband is a necessity for their children’s homework, with parents from Auckland (73%) most likely to hold this view, compared to parents from other centres.

The internet is beginning to rival the popularity of television for children, says Bonnar.

“Auckland kids appear to be the most avid users of the internet, with nearly 50% of the region’s parents saying their kids spend more time online than watching the telly.

“Parents also recognise the importance of monitoring what their kids are doing online. Nearly 70% of parents say they are more vigilant about monitoring online use than television watched.”

About the survey

Canstar Blue commissions Your Source to regularly survey 2,500 New Zealand consumers to measure their satisfaction across a range of products and services.

The outcomes reported here are from the 1,824 people within the survey group who currently have a broadband account in their name and pay the bills

Age Groups:

Gen Y: 18-29

Gen X: 30-44

Baby Boomers: 45+

*To view the full results of the Canstar Blue survey go to: www.canstarblue.co.nz

** Value for money is about the entire experience – a combination of satisfaction with the value for money of the service, billing, speed, reliability etc.

***Download quota value for money relates solely to downloads

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

RMTU: Mediation Between Lyttelton Port And Union Fails

The Rail and Maritime Union (RMTU) has opted to continue its overtime ban indefinitely after mediation with the Lyttelton Port of Christchurch (LPC) failed to progress collective bargaining. More>>

Earlier:

Science Policy: Callaghan, NSC Funding Knocked In Submissions

Callaghan Innovation, which was last year allocated a budget of $566 million over four years to dish out research and development grants, and the National Science Challenges attracted criticism in submissions on the government’s draft national statement of science investment, with science funding largely seen as too fragmented. More>>

ALSO:

Scoop Business: Spark, Voda And Telstra To Lay New Trans-Tasman Cable

Spark New Zealand and Vodafone, New Zealand’s two dominant telecommunications providers, in partnership with Australian provider Telstra, will spend US$70 million building a trans-Tasman submarine cable to bolster broadband traffic between the neighbouring countries and the rest of the world. More>>

ALSO:

More:

Statistics: Current Account Deficit Widens

New Zealand's annual current account deficit was $6.1 billion (2.6 percent of GDP) for the year ended September 2014. This compares with a deficit of $5.8 billion (2.5 percent of GDP) for the year ended June 2014. More>>

ALSO:

Still In The Red: NZ Govt Shunts Out Surplus To 2016

The New Zealand government has pushed out its targeted return to surplus for a year as falling dairy prices and a low inflation environment has kept a lid on its rising tax take, but is still dangling a possible tax cut in 2017, the next election year and promising to try and achieve the surplus pledge on which it campaigned for election in September. More>>

ALSO:

Job Insecurity: Time For Jobs That Count In The Meat Industry

“Meat Workers face it all”, says Graham Cooke, Meat Workers Union National Secretary. “Seasonal work, dangerous jobs, casual and zero hours contracts, and increasing pressure on workers to join non-union individual agreements. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news