Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


A Peek into Broadband Habits

A Peek into Broadband Habits

Canstar Survey Shows Internet beginning to rival TV for kids, data useage grows

Auckland 07 February 2013 – A new survey of broadband account holders shows some interesting insights including:

· A significant minority don’t understand ultra-fast broadband (UFB)

· Dissatisfaction with the price of broadband packages

· Guilt about the amount of time spent online

· The internet beginning to rival television for children

Eighteen months after the awarding of the UFB contracts a new nationwide survey looking at broadband use shows that more than 40% of kiwis don’t understand how UFB differs from their current service.

The independent Canstar Blue survey, suggests there is more work to be done to communicate the benefits of the new ultra-fast service as it rolls out across the country, says Canstar General Manager New Zealand, Derek Bonnar.

“At this point, 43% of all respondents and half of all of the women surveyed don’t understand UFB and how it will change their internet experience. Hopefully this number will reduce as more of the new network is deployed, and UFB becomes more of a reality and less of a concept.”

Data use and price satisfaction

Demand for data capacity has increased with nearly 60% of survey respondents saying they were using more data (downloading/uploading) than they did 12 months ago.

Despite the broadband market becoming more competitive with higher or unlimited data caps, cheaper prices and other incentives, many customers are unhappy with the prices they pay, says Bonnar.

“More than 60% of respondents think they pay too much for their broadband package, perhaps reflecting media articles noting New Zealand broadband deals lag behind most other developed countries.”

Online habits

With internet use on the rise, the survey also looked at how spending time online was impacting the offline lives of respondents, and in another question, whether people felt guilty about the amount of time spent online.

The majority seem able to manage the time they spend online, says Bonnar.

“But a small percentage - ten per cent - say their relationships are impacted by the amount of time spent online. Those from the Waikato, Gen Ys and men were most likely to fall into this category.

“Just over a quarter of all respondents say they often feel guilty about the amount of time they spend online, but aren’t motivated to do anything about it. Forty four per cent of Gen Ys have pangs of guilt about online use, compared to just 21% of baby boomers,” he says.

Consumer satisfaction star ratings

Challenger brand Orcon took out top honours for overall satisfaction, leading a field that included Slingshot, Vodafone New Zealand, Telstra Clear and Telecom.

The survey asked respondents who currently have a broadband account in their name and pay the bills to rate their provider across seven categories:

1. Value for money**

2. Tech support

3. Speed

4. Reliability

5. Billing

6. Download quota value for money***

7. Overall satisfaction

Bonnar says that Orcon has delivered value to customers through initiatives such as unlimited data and unmetered access to popular websites.

“This strategy has paid off. Orcon customers rewarded the company with consistently high scores in our survey. Orcon only just missed out on a full house of five star ratings, and was the only provider to receive five stars for tech support and speed.”

Children

Nearly two thirds (64%) of parents with children at home say that broadband is a necessity for their children’s homework, with parents from Auckland (73%) most likely to hold this view, compared to parents from other centres.

The internet is beginning to rival the popularity of television for children, says Bonnar.

“Auckland kids appear to be the most avid users of the internet, with nearly 50% of the region’s parents saying their kids spend more time online than watching the telly.

“Parents also recognise the importance of monitoring what their kids are doing online. Nearly 70% of parents say they are more vigilant about monitoring online use than television watched.”

About the survey

Canstar Blue commissions Your Source to regularly survey 2,500 New Zealand consumers to measure their satisfaction across a range of products and services.

The outcomes reported here are from the 1,824 people within the survey group who currently have a broadband account in their name and pay the bills

Age Groups:

Gen Y: 18-29

Gen X: 30-44

Baby Boomers: 45+

*To view the full results of the Canstar Blue survey go to: www.canstarblue.co.nz

** Value for money is about the entire experience – a combination of satisfaction with the value for money of the service, billing, speed, reliability etc.

***Download quota value for money relates solely to downloads

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Broadband Network: Spark Launches New, Competitive Ultra Fibre Plan Line-Up

Spark is giving customers an even more compelling reason to switch to its Ultra Fibre plans from today with the introduction of new competitive pricing for the majority of its plans (details below) and Fibre Landline (voice-over-fibre technology) for ... More>>

Employment: ANZ Proposes Casualisation In Whangarei Stores

ANZ workers in Whangarei could see their incomes drop by 20 to 40 percent if the bank’s proposal to reduce the number of full-time positions goes ahead says FIRST Union national organiser Tali Williams. More>>

Finance: BNZ Develops Specialist Tāmaki Māori Banking Team

BNZ develops specialist Tāmaki Māori Banking Team to support Māori as Auckland grows More>>

Pharmaceuticals: Commerce Commission To Consider Pharmaceuticals Merger

The Commerce Commission has received an application from Pfizer Inc. seeking clearance to acquire all of the shares in Hospira Inc. More>>

Real Estate: Housing Unaffordability Issues Spread

Surging house prices in Auckland and Queenstown last month pushed home ownership even further beyond the reach of first home buyers in the two districts, according to the AMP360 Home Loan Affordability Report for March. More>>

Statistics NZ: Annual Exports To China Dip Below Australia

The value of goods exports to Australia ($8.7 billion) surpassed those to China for the year ended March 2015, Statistics New Zealand said today. More>>

Science: Hookworm Discovery At Malaghan Institute

Professor Graham Le Gros has led a team which has stimulated both innate and memory responses to the parasite, discovering along the way the unexpected behaviour of one particular immune cell, in Hookworm, one of the world’s most devastating tropical ... More>>

Business: Provinces Urged To Make Full Use Of New Air Services

Provincial New Zealand has been urged to use new air services to Auckland or risk losing them either partially or completely. The stark warning was issued today by Far North mayor John Carter at a ceremony at Kaitaia airport to mark the final Air ... More>>

Mobile: 2degrees To Credit All Calls And SMS To Nepal

In the wake of the devastating earthquake in Nepal in the weekend, 2degrees will be crediting all calls and SMS messages made to mobiles and landlines in Nepal from Friday 24th April until midnight Wednesday 29th April. More>>

Scoop Business: Alex Swney Pleads Guilty To $2.5M Fraud Charge

Alex Swney, former chief executive of the Auckland city centre business association Heart of the City, has pleaded guilty to dishonestly using documents to obtain $2.5 million. More>>

ALSO:

Petrol Burns Prices: Second Consecutive Quarterly Fall For CPI

The consumers price index (CPI) fell 0.3 percent in the March 2015 quarter, following a 0.2 percent fall in the December 2014 quarter, Statistics New Zealand said today. The last time the CPI showed two consecutive quarterly falls was in the December 1998 and March 1999 quarters. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news