Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


International bakery deal for NZ chef dishes up the dough

International bakery deal for NZ chef dishes up the dough

Chef-turned-businessman Sean Armstrong’s successful business Loaf is expanding internationally in a multi-million dollar deal.

After six months of negotiations, a selection of Armstrong’s range of delicious gourmet slices has hit the Australian market with three containers of goods being shipped across the Tasman.

Supermarket giant Coles’ is stocking a selected range of the slices in 400 of its stores throughout the states of New South Wales and Victoria.

The exclusive multi-million dollar agreement means Loaf has increased its productivity to now operate 24 hours a day, seven days a week. It has also led to a significant 20 per cent boost in staff at Loaf to handle the upsurge in production.

Armstrong, whose company was launched in 2004, is delighted at how fast the negotiations with Coles have gone. Coles is one of Australia’s leading food retailers, with more than 11 million customer transactions a week. Armstrong says the agreement represents the first advancement in Loaf’s business strategy to expand into other international markets.

“We knew we had a great product, and have always felt confident from the outset this would speak for itself. But one aspect that did please us was it took only six months to secure this foothold,” Armstrong says. “We are committed to building the business and this opportunity represents simply one of the many opportunities we are looking into both locally and internationally.”

The deal also comes straight off the back of Armstrong’s significant investment in building Loaf’s custom-made plant in Penrose, Auckland, completed in March last year.

“The aim of the plant was to improve our ability to serve new markets and provide for the seamless growth of Loaf products. The Coles deal represents our first step in achieving this,” Armstrong says.

Loaf’s range is available only through specialised food retailers in New Zealand. To launch into one of Australia’s most prestigious supermarkets is a major coup for the business, Armstrong says.

“My brand has been embraced by those in New Zealand who comprehend the value of producing food made from top-quality ingredients and skill. It’s fantastic Coles has also recognised this and understand its customers are looking for the best their money can buy,” Armstrong says.

“Aussie foodies are just as keen on consuming goods that use the finest-quality, all-natural components that make these products stand out above other baked goods. Our sales team, along with the Coles’ buyers, are convinced the ‘sweet range’ will be simply the start of a bigger operation across the Tasman. “

Loaf’s ‘sweet range’ 300g slices including its Sticky chocolate brownie, Explosive ginger slice, Gooey caramel slice and Cranberry and pistachio slice were launched at Coles on January 28, the slices have been repackaged to fit and resonate with Australian consumers.

Depending on the sales success of this sampling of Loaf slices, these products will be rolled out to all 750 Coles supermarkets in Australia.


© Scoop Media

Business Headlines | Sci-Tech Headlines


Hourly Wage Gap Grows: Gender Pay Gap Still Fixed At Fourteen Percent

“The totally unchanged pay gap is a slap in the face for women, families and the economy,” says Coalition spokesperson, Angela McLeod. Even worse, Māori and Pacific women face an outrageous pay gap of 28% and 33% when compared with the pay packets of Pākehā men. More>>


Housing: English On Housing Affordability And The Economy

"Long lead times in the planning process tend to drive prices higher in the upswing of the housing cycle. And those lead times increase the risk that eight years later, when additional supply arrives, the demand shock that spurred the additional supply has reversed. The resulting excess supply could produce a price crash..." More>>


Sweet Health: Sugary Drinks Banned From Hospitals And Health Boards

All hospitals and DHBs are expected to kick sugary drinks out of their premises. University of Auckland researcher, Dr Gerhard Sundborn who also heads public health advocacy group “FIZZ”, says he welcomes the initiative. More>>


NASA: Evidence Of Liquid Water On Today's Mars

Using an imaging spectrometer on MRO, researchers detected signatures of hydrated minerals on slopes where mysterious streaks are seen on the Red Planet. These darkish streaks appear to ebb and flow over time. More>>


Bird Brains: Robins Can Just Be Generally Clever

Research from Victoria University of Wellington has revealed that birds may possess a ‘general intelligence’ similar to humans, with some individuals able to excel in multiple cognitive tests. More>>


Psa-V: Positive Result On Whangarei Kiwifruit Orchard

Kiwifruit Vine Health (KVH) has received a Psa-V positive test result on Hort16A and male vines on a kiwifruit orchard in Whangarei. This is the first confirmed case of Psa-V on an orchard in the Whangarei region. More>>

Regional Accents: Are Microbes The Key To Geographical Differences In Wine?

A new study of six of New Zealand’s major wine-growing regions has found that differences in flavour and aroma of wine from different areas may depend more on microbes than was previously thought. More>>


Science: AgResearch To Cut Science Staff In Areas Of 'Reduced Demand'

“We are therefore consulting with our staff from today on a proposal to reduce science staff in areas of shrinking demand. Combined with recruitment planned in areas of growing demand, this would mean a net reduction of 15 scientists and 41 technicians at AgResearch in the 2015/16 year." More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news