Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


It’s been a growth year for Fairfax Magazines

Media Release
UNDER EMBARGO UNTIL MID-DAY FRIDAY, 8 FEBRUARY 2013

It’s been a growth year for Fairfax Magazines

It’s good news for Fairfax Magazines stable with latest readership results showing annual growth across a number of the publisher’s titles.

Of the 14 titles measured by Nielsen’s readership survey, 10 have increased numbers of readers. NZ Life & Leisure, Cuisine, NZ House & Garden, NZ Trucking, NZ Autocar, NZ Horse & Pony, NZ Lifestyle Block, NZ Fishing News, PC World and Computerworld all reached more readers than the same period last year.

“Readership results help keep us informed on how well we are connecting with readers. They are an important gauge for our editors, who are dedicated to delivering quality content to their audience,” says Fairfax Magazines general manager, Lynley Belton.

NZ Life & Leisure is again one of the publishers top performing titles, showing 34 percent year-on-year growth from 117,000 to 157,000 readers. The magazines editor Kate Coughlan should be recognised for consistently delivering the type of content New Zealanders are looking for in a magazine.

“Kate goes to extraordinary lengths to connect with her readers. She has been known to travel through blizzards to attend a reader event,” says Belton.

A significant increase was also seen in NZ Autocar, which may be attributed to the magazine’s recent move to offer an enhanced digital version to readers. The title recorded a lift of 45 percent in the last year, now reaching 216,000 readers. Editor Kyle Cassidy is embracing new ways to connect with his readers.

“Offering readers a choice in accessing content opens up new possibilities. The latest results suggest readers are embracing the changes we have been working toward over the last couple of years,” adds Belton.

NZ Trucking also showed significant growth with a jump from 93,000 to 115,000 readers; a 24 percent increase.

Cuisine, up 7,000 readers to 415,000 and NZ House & Garden up 3,000 to 546,000 readers were both strong performers in the lifestyle category.

Other titles recording significant readership increases were NZ Lifestyle Block (78,000 to 85,000), Fishing News (283,000 to 306,000) and NZ Horse & Pony (70,000 to 72,000).

Technology titles Computerworld increased readers, now reaching 49,000 and PC World was also up to 125,000.

ends



About:

Fairfax Magazines, a division of Fairfax Media NZ. Fairfax Media NZ publishes a number of newspapers and magazines throughout New Zealand. Of the magazines published by Fairfax the following 14 titles are included in the above statements: Cuisine, NZ House & Garden, NZ Gardener, NZ Life & Leisure, The TV Guide, Boating NZ, NZ Autocar, NZ Fishing News, NZ Horse & Pony, NZ Trucking, NZ Lifestyle Block, Computerworld, Fish & Game NZ, and PC World.

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Scoop Business: Wheeler Downplays Scope For ‘Large’ Rates Fall

Reserve Bank governor Graeme Wheeler says some market commentators are predicting further declines in interest rates that would only make sense for an economy in recession, although some easing is likely to be needed to maintain New Zealand’s economic growth. More>>

ALSO:

Ruataniwha Dam: Consent Conditions Could Mean Reduced Intensity

Legal advice sought by the Hawke’s Bay Regional Council on the Ruataniwha Dam consent conditions has confirmed that farmers who sign up to take water from the dam could be required to reduce the intensity of their farming operation to meet the catchment’s strict nitrogen limit. More>>

Health And Safety: Bill Now Sees Rules Relaxed For Small Businesses

Health and safety law reform sparked by the Pike River coalmine disaster has been reported back from the industrial relations select committee with weakened requirements on small businesses to appoint health and safety representatives and committees. More>>

ALSO:

Bearing Fruit: Annual Fruit Exports Hit $2 Billion For First Time

The value of fruit exported rose 20 percent (up $330 million) for the June 2015 year when compared with the year ended June 2014. Both higher prices and a greater quantity of exports (up 9.0 percent) contributed to the overall rise. More>>

ALSO:

Interest Rates: NZ Dollar Jumps After RBNZ Trims OCR

The New Zealand dollar jumped more than half a US cent after Reserve Bank governor Graeme Wheeler cut the official cash rate by a quarter-point and said the currency needs to be lower, while dropping a reference to criteria that justified intervention. More>>

ALSO:

Drones: New 'World-Class' Framework For UAVs

The rules, which come into effect on 1 August, recognise the changing environment and create a world-class framework that accommodates ongoing development while still ensuring the safety of the public, property and other airspace users. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news