Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


It’s been a growth year for Fairfax Magazines

Media Release
UNDER EMBARGO UNTIL MID-DAY FRIDAY, 8 FEBRUARY 2013

It’s been a growth year for Fairfax Magazines

It’s good news for Fairfax Magazines stable with latest readership results showing annual growth across a number of the publisher’s titles.

Of the 14 titles measured by Nielsen’s readership survey, 10 have increased numbers of readers. NZ Life & Leisure, Cuisine, NZ House & Garden, NZ Trucking, NZ Autocar, NZ Horse & Pony, NZ Lifestyle Block, NZ Fishing News, PC World and Computerworld all reached more readers than the same period last year.

“Readership results help keep us informed on how well we are connecting with readers. They are an important gauge for our editors, who are dedicated to delivering quality content to their audience,” says Fairfax Magazines general manager, Lynley Belton.

NZ Life & Leisure is again one of the publishers top performing titles, showing 34 percent year-on-year growth from 117,000 to 157,000 readers. The magazines editor Kate Coughlan should be recognised for consistently delivering the type of content New Zealanders are looking for in a magazine.

“Kate goes to extraordinary lengths to connect with her readers. She has been known to travel through blizzards to attend a reader event,” says Belton.

A significant increase was also seen in NZ Autocar, which may be attributed to the magazine’s recent move to offer an enhanced digital version to readers. The title recorded a lift of 45 percent in the last year, now reaching 216,000 readers. Editor Kyle Cassidy is embracing new ways to connect with his readers.

“Offering readers a choice in accessing content opens up new possibilities. The latest results suggest readers are embracing the changes we have been working toward over the last couple of years,” adds Belton.

NZ Trucking also showed significant growth with a jump from 93,000 to 115,000 readers; a 24 percent increase.

Cuisine, up 7,000 readers to 415,000 and NZ House & Garden up 3,000 to 546,000 readers were both strong performers in the lifestyle category.

Other titles recording significant readership increases were NZ Lifestyle Block (78,000 to 85,000), Fishing News (283,000 to 306,000) and NZ Horse & Pony (70,000 to 72,000).

Technology titles Computerworld increased readers, now reaching 49,000 and PC World was also up to 125,000.

ends



About:

Fairfax Magazines, a division of Fairfax Media NZ. Fairfax Media NZ publishes a number of newspapers and magazines throughout New Zealand. Of the magazines published by Fairfax the following 14 titles are included in the above statements: Cuisine, NZ House & Garden, NZ Gardener, NZ Life & Leisure, The TV Guide, Boating NZ, NZ Autocar, NZ Fishing News, NZ Horse & Pony, NZ Trucking, NZ Lifestyle Block, Computerworld, Fish & Game NZ, and PC World.

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Housing Policy: Auckland Densification As Popular As Ebola, English Says

Finance Minister Bill English said calls by the Reserve Bank Governor for more densification in Auckland’s housing were “about as popular in parts of Auckland as Ebola” would be. More>>

ALSO:

Crown Accounts: NZ Government Deficit Smaller Than Expected In First Half

The New Zealand government's operating deficit was smaller than expected in the first six months of the financial year, as the consumption and corporate tax take rose ahead of forecast in December, having lagged estimates in previous months. More>>

ALSO:

Fruit & Veg Crackdown: Auckland Fruit Fly Find Under Investigation

The Ministry for Primary Industries (MPI) is investigating a find of a single male Queensland fruit fly in a surveillance trap in the Auckland suburb of Grey Lynn... MPI has placed legal controls on the movement of fruit and some vegetables outside of a defined circular area which extends 1.5km from where the fly was trapped in Grey Lynn. More>>

ALSO:

Scoop Business: Westpac NZ Reaches $2.97M Swaps Settlement

Westpac Banking Corp’s New Zealand unit has agreed to pay $2.97 million in a settlement with the Commerce Commission over the way the bank sold interest rate swaps to farmers between 2005 and 2012. More>>

ALSO:

Going Dutch: Fonterra Kicks Off $144M Partnership With Dutch Cheese Maker

Fonterra Co-operative Group, the world’s largest dairy exporter, has commissioned a new dairy ingredients plant in Heerenveen, in the north of the Netherlands, its first wholly-owned and operated ingredients plant in Europe. More>>

ALSO:

Scoop Business: NZ Retail Sales Beat Estimates

New Zealand retail sales rose more than expected in the fourth quarter, led by vehicle-related transactions, food and beverages, adding to evidence that cheap credit and a growing jobs market are encouraging consumers to spend. More>>

ALSO:

Delivery Cuts Go Ahead: 'Government Money Grab' From NZ Post

"It's a money grab by the Government as the shareholder of New Zealand Post" says Postal Workers Union advocate Graeme Clarke about the changes announced by NZ Post. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news