Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


It’s been a growth year for Fairfax Magazines

Media Release
UNDER EMBARGO UNTIL MID-DAY FRIDAY, 8 FEBRUARY 2013

It’s been a growth year for Fairfax Magazines

It’s good news for Fairfax Magazines stable with latest readership results showing annual growth across a number of the publisher’s titles.

Of the 14 titles measured by Nielsen’s readership survey, 10 have increased numbers of readers. NZ Life & Leisure, Cuisine, NZ House & Garden, NZ Trucking, NZ Autocar, NZ Horse & Pony, NZ Lifestyle Block, NZ Fishing News, PC World and Computerworld all reached more readers than the same period last year.

“Readership results help keep us informed on how well we are connecting with readers. They are an important gauge for our editors, who are dedicated to delivering quality content to their audience,” says Fairfax Magazines general manager, Lynley Belton.

NZ Life & Leisure is again one of the publishers top performing titles, showing 34 percent year-on-year growth from 117,000 to 157,000 readers. The magazines editor Kate Coughlan should be recognised for consistently delivering the type of content New Zealanders are looking for in a magazine.

“Kate goes to extraordinary lengths to connect with her readers. She has been known to travel through blizzards to attend a reader event,” says Belton.

A significant increase was also seen in NZ Autocar, which may be attributed to the magazine’s recent move to offer an enhanced digital version to readers. The title recorded a lift of 45 percent in the last year, now reaching 216,000 readers. Editor Kyle Cassidy is embracing new ways to connect with his readers.

“Offering readers a choice in accessing content opens up new possibilities. The latest results suggest readers are embracing the changes we have been working toward over the last couple of years,” adds Belton.

NZ Trucking also showed significant growth with a jump from 93,000 to 115,000 readers; a 24 percent increase.

Cuisine, up 7,000 readers to 415,000 and NZ House & Garden up 3,000 to 546,000 readers were both strong performers in the lifestyle category.

Other titles recording significant readership increases were NZ Lifestyle Block (78,000 to 85,000), Fishing News (283,000 to 306,000) and NZ Horse & Pony (70,000 to 72,000).

Technology titles Computerworld increased readers, now reaching 49,000 and PC World was also up to 125,000.

ends



About:

Fairfax Magazines, a division of Fairfax Media NZ. Fairfax Media NZ publishes a number of newspapers and magazines throughout New Zealand. Of the magazines published by Fairfax the following 14 titles are included in the above statements: Cuisine, NZ House & Garden, NZ Gardener, NZ Life & Leisure, The TV Guide, Boating NZ, NZ Autocar, NZ Fishing News, NZ Horse & Pony, NZ Trucking, NZ Lifestyle Block, Computerworld, Fish & Game NZ, and PC World.

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

SOE Results: TVNZ Lifts Annual Profit 25% On Flat Ad Revenue, Quits Igloo

Television New Zealand, the state-owned broadcaster, lifted annual profit 25 percent, ahead of forecast and despite a dip in advertising revenue, while quitting its stake in the pay-TV Igloo joint venture with Sky Network Television. More>>

ALSO:

Insurers Up For More Payouts: Chch Property Investor Wins Policy Appeal In Supreme Court

Ridgecrest NZ, a property investor, has won an appeal in the Supreme Court over insurance cover provided by IAG New Zealand for a Christchurch building damaged in four successive earthquakes. More>>

ALSO:

Other Cases:

Royal Society: Review Finds Community Water Fluoridation Safe And Effective

A review of the scientific evidence for and against the efficacy and safety of fluoridation of public water supplies has found that the levels of fluoridation used in New Zealand create no health risks and provide protection against tooth decay. More>>

ALSO:

Scoop Business: Croxley Calls Time On NZ Production In Face Of Cheap Imports

Croxley Stationery, whose stationery brands include Olympic, Warwick and Collins, plans to cease manufacturing in New Zealand because it has struggled to compete with lower-cost imports in a market where the printed word is giving way to electronic communications. More>>

ALSO:

Prefu Roundup: Forecasts Revised, Surplus Intact

The National government heads into the election with its Budget surplus target broadly intact, delivering a set of economic and fiscal forecasts marginally revised from May to reflect weaker commodity prices and a lower tax take. More>>

ALSO:

Convention Centre: Major New SkyCity Hotel And Laneway For Auckland

Today SKYCITY Entertainment Group Limited revealed plans to build a new hotel and pedestrian laneway of bars, restaurants and boutique shopping on land it owns in the Nelson and Hobson Streets block, expanding the SKYCITY Entertainment Precinct. More>>

ALSO:

Get More From Scoop

 
 
Computer Power Plus

Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news