Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Fairfax Media metropolitan newspapers turn in steady quarter

MEDIA RELEASE
EMBARGOED
8 February 2013, 12 pm

Fairfax Media metropolitan newspapers turn in steady quarter
Nielsen Consumer and Media Insights Survey (Q1 12 – Q4 12)

The latest Nielsen Consumer and Media Insights Survey results (Q1 12 – Q4 12) show metropolitan newspapers remain a key source of news and information for New Zealanders.

Fairfax Media CEO Allen Williams says despite a tough quarter, Fairfax Media’s subscriber base remains strong. “In the turbulent times faced by the wider media industry, we are expending considerable effort in continuing to fine-tune our products, ensuring they’re meeting the changing needs of our readers while continuing to deliver the high-quality content we’re known for.

“Given our established focus on our audiences, rather than simply the medium they select at any given moment, we remain confident in each of our products and their futures. The continued strength of our audience across our platforms, and their appetite for multimedia content shows our integrated strategy is the right path for our business during this transition period the industry finds itself in.”

This sustained integrated approach means Fairfax Media reaches 83.4% of New Zealanders every day across its multi-platform audience.

The company’s digital audiences continue to grow, with stuff.co.nz returning a monthly audience of 1,097,000. Stuff’s audience continues to show a great appetite for video, with monthly video views up 109.2% year-on-year to 1.84 million.

Fairfax Media’s metropolitan newspapers were marked by minor changes. The Dominion Post returned a steady performance, up 1.3% year-on-year nationwide - reaching 43% of Wellingtonians on a typical day. The Dominion Post’s daily brand audience now reaches 195,000 Wellingtonian’s 15yrs+, up 5.4% year-on-year. The Waikato Times’ daily newspaper audience in Hamilton is up 8.2% year-on-year, increasing its overall brand audience by 11.9% to reach 66,000 Hamiltonians. This increase is in conjunction with adjusting circulation post its previous change to mid-week morning editions and towards profitable distribution areas.

Despite a 7.7% year-on-year newspaper readership decline nationally, the Press has grown its brand audience 7.6%. The Press now reaches 61% of Christchurch. Overall the results reflect a return of pre-earthquake levels in media consumption across Christchurch publications.

The Sunday Star-Times remains the most read Sunday newspaper reaching 432,000 people aged 15 years and over across New Zealand. Fairfax Media’s share of the total national Sunday audience is 72.5%.

During the past six months significant work has been done to strengthen the editorial direction of the paper, including strengthening the regional content supplied by the newsrooms in Christchurch and Wellington. With the appointment of new Auckland Editor-in-chief Garry Ferris, who will oversee all Auckland-based editorial staff, including the Sunday Star-Times team, it is expected the paper’s editorial quality and consistency will continue improve, which should contribute to improved circulation and readership during 2013.

Despite a decline in circulation and corresponding readership during this transition period, measured in this quarter’s results, the beginnings of this turnaround can be seen in recent circulations sales figures.

“Over the past eight weeks we’ve seen a consistent lift in national sales for the Sunday Star-Times, which suggests our readers are responding to the continual improvements we’re making to the product,” says Mr Williams. “The paper is settled with good consistent journalism every week and as a result we’ve seen a lift in circulation sales over the last month which was 6% better than during the same period last year. I’m absolutely confident in the future of this highly-regarded national Sunday newspaper and look forward to the work Garry will do with our team here in Auckland.”

In the Auckland region, Auckland Suburban Newspapers reach 797,000 Aucklanders aged 15 years plus each week, connecting with more Aucklanders than any other publisher. Suburban Newspapers has maintained its substantial Auckland readership over a difficult period for community newspapers, remaining an effective avenue for advertisers to connect with their target markets when more economic activity enters the market.

Fairfax Magazines’ premium lifestyle and automotive titles have shown strong annual readership growth, with NZ Life & Leisure up 34.2%, NZ Autocar up 45%, NZ House & Garden up 0.6% and Cuisine up 1.7% year-on-year.

Ends


About Fairfax Media
Fairfax Media is an innovative, integrated multi-media business with strong brands across multiple platforms including newspapers, magazines and digital.

Fairfax Media has two national, nine daily and more than 60 community newspapers, 25+ magazines, market leading website stuff.co.nz and newly launched parenting site essentialmums.co.nz.

Click here to see the company’s full portfolio of media brands.


© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Pest Control: Mouse Blitz Team Leaves For Antipodes

The Million Dollar Mouse project to rid Antipodes Island of mice is underway with the departure of a rodent eradication team to the remote nature reserve and World Heritage Area. More>>

Gongs Got: Canon Media Awards & NZ Radio Awards Happen

Radio NZ: RNZ website The Wireless, which is co-funded by NZ On Air, was named best website, while Toby Manhire and Toby Morris won the best opinion general writing section for their weekly column on rnz.co.nz and Tess McClure won the best junior feature writer section. More>>

ALSO:

Pre-Budget: Debt Focus Risks Losing Opportunity To Stoke Economy

The Treasury is likely to upgrade its forecasts for economic growth in Budget 2016 next week but Finance Minister Bill English has already signalled that more of his focus is on debt repayment than on fiscal stimulus or tax cuts... More>>

ALSO:

Fulton Hogan's Heroes: Managing Director Nick Miller Resigns

Fulton Hogan managing director Nick Miller will leave the privately owned construction company after seven years in charge. The Dunedin-based company has kicked off a search for a replacement, and Miller will stay on at the helm until March next year, or until a successor has been appointed and a transition period completed. More>>

ALSO:

Gordon Campbell: On Electricity, Executions, And Bob Dylan

The Electricity Authority has unveiled the final version of its pricing plan for electricity transmission. This will change the way transmission prices (which comprise about 10% of the average power bill) are computed, and will add hundreds of dollars a year to power bills for many ordinary consumers. More>>

ALSO:

Half Empty: Fonterra NZ, Australia Milk Collection Drops In Season

Fonterra Cooperative Group says milk collection is down in New Zealand and Australia, its two largest markets, in the first 11 months of the season during a period of weak dairy prices. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news