Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Fairfax Media metropolitan newspapers turn in steady quarter

MEDIA RELEASE
EMBARGOED
8 February 2013, 12 pm

Fairfax Media metropolitan newspapers turn in steady quarter
Nielsen Consumer and Media Insights Survey (Q1 12 – Q4 12)

The latest Nielsen Consumer and Media Insights Survey results (Q1 12 – Q4 12) show metropolitan newspapers remain a key source of news and information for New Zealanders.

Fairfax Media CEO Allen Williams says despite a tough quarter, Fairfax Media’s subscriber base remains strong. “In the turbulent times faced by the wider media industry, we are expending considerable effort in continuing to fine-tune our products, ensuring they’re meeting the changing needs of our readers while continuing to deliver the high-quality content we’re known for.

“Given our established focus on our audiences, rather than simply the medium they select at any given moment, we remain confident in each of our products and their futures. The continued strength of our audience across our platforms, and their appetite for multimedia content shows our integrated strategy is the right path for our business during this transition period the industry finds itself in.”

This sustained integrated approach means Fairfax Media reaches 83.4% of New Zealanders every day across its multi-platform audience.

The company’s digital audiences continue to grow, with stuff.co.nz returning a monthly audience of 1,097,000. Stuff’s audience continues to show a great appetite for video, with monthly video views up 109.2% year-on-year to 1.84 million.

Fairfax Media’s metropolitan newspapers were marked by minor changes. The Dominion Post returned a steady performance, up 1.3% year-on-year nationwide - reaching 43% of Wellingtonians on a typical day. The Dominion Post’s daily brand audience now reaches 195,000 Wellingtonian’s 15yrs+, up 5.4% year-on-year. The Waikato Times’ daily newspaper audience in Hamilton is up 8.2% year-on-year, increasing its overall brand audience by 11.9% to reach 66,000 Hamiltonians. This increase is in conjunction with adjusting circulation post its previous change to mid-week morning editions and towards profitable distribution areas.

Despite a 7.7% year-on-year newspaper readership decline nationally, the Press has grown its brand audience 7.6%. The Press now reaches 61% of Christchurch. Overall the results reflect a return of pre-earthquake levels in media consumption across Christchurch publications.

The Sunday Star-Times remains the most read Sunday newspaper reaching 432,000 people aged 15 years and over across New Zealand. Fairfax Media’s share of the total national Sunday audience is 72.5%.

During the past six months significant work has been done to strengthen the editorial direction of the paper, including strengthening the regional content supplied by the newsrooms in Christchurch and Wellington. With the appointment of new Auckland Editor-in-chief Garry Ferris, who will oversee all Auckland-based editorial staff, including the Sunday Star-Times team, it is expected the paper’s editorial quality and consistency will continue improve, which should contribute to improved circulation and readership during 2013.

Despite a decline in circulation and corresponding readership during this transition period, measured in this quarter’s results, the beginnings of this turnaround can be seen in recent circulations sales figures.

“Over the past eight weeks we’ve seen a consistent lift in national sales for the Sunday Star-Times, which suggests our readers are responding to the continual improvements we’re making to the product,” says Mr Williams. “The paper is settled with good consistent journalism every week and as a result we’ve seen a lift in circulation sales over the last month which was 6% better than during the same period last year. I’m absolutely confident in the future of this highly-regarded national Sunday newspaper and look forward to the work Garry will do with our team here in Auckland.”

In the Auckland region, Auckland Suburban Newspapers reach 797,000 Aucklanders aged 15 years plus each week, connecting with more Aucklanders than any other publisher. Suburban Newspapers has maintained its substantial Auckland readership over a difficult period for community newspapers, remaining an effective avenue for advertisers to connect with their target markets when more economic activity enters the market.

Fairfax Magazines’ premium lifestyle and automotive titles have shown strong annual readership growth, with NZ Life & Leisure up 34.2%, NZ Autocar up 45%, NZ House & Garden up 0.6% and Cuisine up 1.7% year-on-year.

Ends


About Fairfax Media
Fairfax Media is an innovative, integrated multi-media business with strong brands across multiple platforms including newspapers, magazines and digital.

Fairfax Media has two national, nine daily and more than 60 community newspapers, 25+ magazines, market leading website stuff.co.nz and newly launched parenting site essentialmums.co.nz.

Click here to see the company’s full portfolio of media brands.


© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Trade Plans: Prime Minister's Speech To International Business Forum

"The work to improve public services, build infrastructure, and solve social problems is possible only because we have enjoyed sustained, solid economic growth. A big reason for that is the Government’s consistent agenda of economic reform, and our determination to open up more opportunities for trade with the world." More>>

ALSO:

Media: TVNZ Flags Job Cuts To Arrest Profit Decline

Chief executive Kevin Kenrick said the changes were aimed at creating "a sustainable future video content business for TVNZ in an ever-changing media market." More>>

ALSO:

Reserve Bank: Wheeler Keeps OCR At 1.75%

Reserve Bank governor Graeme Wheeler kept the official cash rate unchanged at 1.75 percent, as expected, and reiterated his view that the benchmark rate doesn't need shifting for the foreseeable future. More>>

ALSO:

Retail: Pumpkin Patch Brand, IP Sold To Catch Group

The receivers of failed children's clothing retailer Pumpkin Patch have confirmed that the company's brand and intellectual property have been sold to Australian online retailer Catch Group. More>>

ALSO:

Oil: 2017 Block Offer Petroleum Tender Launched

New Zealand is well-placed to take advantage of the economic benefits of oil and gas exploration, Energy and Resources Minister Judith Collins announced today at the launch of the 2017 Block Offer petroleum tender. More>>

ALSO:

OECD And Zero Carbon Reports: Environmental Pressures Rising In New Zealand

New Zealanders enjoy a high environmental quality of life and access to pristine wilderness. However, New Zealand’s growth model, based largely on exploiting natural resources, is starting to show its environmental limits with increasing greenhouse gas emissions and water pollution ... More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news