Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Fairfax Media metropolitan newspapers turn in steady quarter

MEDIA RELEASE
EMBARGOED
8 February 2013, 12 pm

Fairfax Media metropolitan newspapers turn in steady quarter
Nielsen Consumer and Media Insights Survey (Q1 12 – Q4 12)

The latest Nielsen Consumer and Media Insights Survey results (Q1 12 – Q4 12) show metropolitan newspapers remain a key source of news and information for New Zealanders.

Fairfax Media CEO Allen Williams says despite a tough quarter, Fairfax Media’s subscriber base remains strong. “In the turbulent times faced by the wider media industry, we are expending considerable effort in continuing to fine-tune our products, ensuring they’re meeting the changing needs of our readers while continuing to deliver the high-quality content we’re known for.

“Given our established focus on our audiences, rather than simply the medium they select at any given moment, we remain confident in each of our products and their futures. The continued strength of our audience across our platforms, and their appetite for multimedia content shows our integrated strategy is the right path for our business during this transition period the industry finds itself in.”

This sustained integrated approach means Fairfax Media reaches 83.4% of New Zealanders every day across its multi-platform audience.

The company’s digital audiences continue to grow, with stuff.co.nz returning a monthly audience of 1,097,000. Stuff’s audience continues to show a great appetite for video, with monthly video views up 109.2% year-on-year to 1.84 million.

Fairfax Media’s metropolitan newspapers were marked by minor changes. The Dominion Post returned a steady performance, up 1.3% year-on-year nationwide - reaching 43% of Wellingtonians on a typical day. The Dominion Post’s daily brand audience now reaches 195,000 Wellingtonian’s 15yrs+, up 5.4% year-on-year. The Waikato Times’ daily newspaper audience in Hamilton is up 8.2% year-on-year, increasing its overall brand audience by 11.9% to reach 66,000 Hamiltonians. This increase is in conjunction with adjusting circulation post its previous change to mid-week morning editions and towards profitable distribution areas.

Despite a 7.7% year-on-year newspaper readership decline nationally, the Press has grown its brand audience 7.6%. The Press now reaches 61% of Christchurch. Overall the results reflect a return of pre-earthquake levels in media consumption across Christchurch publications.

The Sunday Star-Times remains the most read Sunday newspaper reaching 432,000 people aged 15 years and over across New Zealand. Fairfax Media’s share of the total national Sunday audience is 72.5%.

During the past six months significant work has been done to strengthen the editorial direction of the paper, including strengthening the regional content supplied by the newsrooms in Christchurch and Wellington. With the appointment of new Auckland Editor-in-chief Garry Ferris, who will oversee all Auckland-based editorial staff, including the Sunday Star-Times team, it is expected the paper’s editorial quality and consistency will continue improve, which should contribute to improved circulation and readership during 2013.

Despite a decline in circulation and corresponding readership during this transition period, measured in this quarter’s results, the beginnings of this turnaround can be seen in recent circulations sales figures.

“Over the past eight weeks we’ve seen a consistent lift in national sales for the Sunday Star-Times, which suggests our readers are responding to the continual improvements we’re making to the product,” says Mr Williams. “The paper is settled with good consistent journalism every week and as a result we’ve seen a lift in circulation sales over the last month which was 6% better than during the same period last year. I’m absolutely confident in the future of this highly-regarded national Sunday newspaper and look forward to the work Garry will do with our team here in Auckland.”

In the Auckland region, Auckland Suburban Newspapers reach 797,000 Aucklanders aged 15 years plus each week, connecting with more Aucklanders than any other publisher. Suburban Newspapers has maintained its substantial Auckland readership over a difficult period for community newspapers, remaining an effective avenue for advertisers to connect with their target markets when more economic activity enters the market.

Fairfax Magazines’ premium lifestyle and automotive titles have shown strong annual readership growth, with NZ Life & Leisure up 34.2%, NZ Autocar up 45%, NZ House & Garden up 0.6% and Cuisine up 1.7% year-on-year.

Ends


About Fairfax Media
Fairfax Media is an innovative, integrated multi-media business with strong brands across multiple platforms including newspapers, magazines and digital.

Fairfax Media has two national, nine daily and more than 60 community newspapers, 25+ magazines, market leading website stuff.co.nz and newly launched parenting site essentialmums.co.nz.

Click here to see the company’s full portfolio of media brands.


© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Must Sell 20 Petrol Stations: Z Cleared To Buy Caltex Assets

Z Energy is allowed to buy the Caltex and Challenge! petrol station chains but must sell 19 of its retail sites and one truck-stop, the Commerce Commission has ruled in a split decision that acknowledges possible retail price coordination between fuel retailers occurs in some regions. More>>

ALSO:

Huntly: Genesis Extends Life Of Coal-Fuelled Power Station To 2022

Genesis Energy will keep its two coal and gas-fired units at Huntly Power Station operating until 2022, having previously said they'd be closed by 2018, after wringing a high price from other electricity generators who wanted to keep them as back-up. More>>

ALSO:

Dammed If You Do: Ruataniwha Irrigation Scheme Hits Farmer Uptake Targets

Enough Hawke's Bay farmers have signed up for water from the proposed Ruataniwha Water Storage Scheme for it to go ahead as long as a cornerstone institutional capital investor can be found to back it, its regional council promoter announced. More>>

ALSO:

Reserve Bank: OCR Stays At 2.25%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2.25 percent, in a decision traders had said could go either way, while predicting inflation will pick up as the slump in oil prices washes out of the data and capacity pressures start to build in the economy. More>>

ALSO:

Export Values Down: NZ Posts Biggest Annual Trade Deficit In 7 Years

New Zealand has recorded its biggest annual trade deficit since April 2009, reflecting weaker prices of agricultural commodities such as dairy products, beef and lamb, and increased imports of vehicles and machinery. More>>

ALSO:

Currency Events: NZ's New $5 Note Wins International Banknote Award

New Zealand’s new Brighter Money $5 note has been named Banknote of the Year in a prestigious international competition. The $5 note was awarded the IBNS Banknote of the Year title at the International Bank Note Society’s annual meeting. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news