When we name something, our relationship with it changes

Wednesday, 13 February 2013, 8:53 am
Article: sticK

When we name something, our relationship with it changes

By Peter Kerr for sticK

(sticK - 13 Feb 2013 ) When we name something, our relationship with it changes
Michael Margolis, chief instigator at Get Storied in a Brand Storytelling 101 blog makes the following point.

1. When we name something, our relationship with it transforms

His first example has an agricultural flavour.

“If a cow is given a name by her owner, she generates more milk than a cow that’s treated as an anonymous member of the herd,” according to a research study by Newcastle University.

Click to read the rest of this story
http://sticknz.net/2013/02/07/when-we-name-something-our-relationship-with-it-changes/

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For sticK – science, technology, innovation & commercialisation KNOWLEDGE - is a new Wellington based news service concentrating on following the money from ideas to income. Contact editor Peter Kerr at peter.kerr055 @ gmail.com

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