Volom’s Latest Addition Adds FMCG Firepower

Volom’s Latest Addition Adds FMCG Firepower

VOLOM shows no sign of slowing down for the festive season, having just announced another addition to their nationwide network. Craig Dixon joins the VOLOM team following 15 years in key marketing, management and new product development positions for large FMCG companies.

Based in Auckland, Dixon is an award winning, creative problem solver who is passionate about assisting brands and products to stand out and succeed in a competitive market environment. VOLOM, he believes, will help him deliver these skills to Kiwi businesses that do not have their own marketing resource but desire to grow their presence and sales.

“VOLOM makes marketing accessible. The lack of resources or personnel to fulfil marketing functions no longer hinders organisations from marketing their goods and services; VOLOM can supply an off-site marketing department that covers the full marketing suite for less than the cost to take on an employee,” says Dixon.

“SMEs are the engine room of the New Zealand economy, they make up 91% of all employing enterprises in the country and many of these function without a dedicated marketing resource. With VOLOM they can add marketing muscle without affecting headcount or blowing budget and reap the rewards marketing activity can deliver”.

Dixon is an important addition to the VOLOM network of experienced marketers, adding substantial and detailed understanding of the competitive FMCG and the New Zealand production environment. His experience covers successful marketing campaigns that deliver volume, market share and profit growth, new product development from concept to launch, trade marketing and communications, consumer campaigns and sales strategies.

The opportunity to assist New Zealand businesses realise their potential and to bring these plans to fruition is what attracted Dixon to the VOLOM model.

“The beauty of the VOLOM model is it’s not just about the ideas or just about the implementation – it’s about getting inside our clients businesses, identifying the action that is needed and working to bring these plans to life to realise the opportunities,” he says.

“The structure and processes that we use in the planning stages at VOLOM are substantial and robust to ensure that the campaigns we design are realistic, creative and results driven. We strive to not just make a difference but to make an impact on our clients’ business”.

VOLOM offers a no obligation 10 minute online marketing audit at www.volom.com, a tool that provides businesses with a quick snapshot of their current marketing activity.

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