PwC's 5th Annual Digital IQ Survey: Digital Conversations

PwC's 5th Annual Digital IQ Survey: Digital Conversations and the C-Suite

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Our PwC Partner and technology sector specialist Paul Brabin says of the PwC's 5th Annual Digital IQ Survey: Digital Conversations and the C-Suite and what its content means for New Zealand businesses

On the importance of business integration
•"The days are gone when those at the top of the corporate ladder could lead a company with limited understanding of technology and its role in transforming business processes and performance. Today, New Zealand's best performing companies are led by business leaders who see business integration of technology as a key priority and critical to achieving a sustainable competitive advantage. PwC's Digital IQ Survey further highlights business performance is strongly linked to whether technology is seen as a last thought or something that is part and parcel of formulating business strategy."
•"Giving new things a go and being innovative has always been part of Kiwi business culture. Adopting and investing in emerging technologies and understanding how they can be used to support business integration is something our companies need to embrace if we want to maintain our reputation as an innovative and agile business community."
•"New Zealand companies are beginning to understand how emerging technologies can be used to transform businesses and achieve the sustainable competitive advantage they've been looking for."

On cloud computing
•"Cloud technology is becoming a real option for companies considering technology investments, yet there are still myths and misconceptions about security and its potential in supporting companies in transforming businesses processes.

On mobile technologies
•"Mobile technology is something that's transforming the way our companies work and connect with customers. For a country as geographically dispersed as New Zealand, mobile technologies allow employees to work anywhere on any device, which suits the flexibility demanded by today's workers and customers. Through looking at mobile technologies, we can see how the use of technology isn't simply an after thought, but something that can radically alter the way a company does business and so needs to be considered and embedded into an overarching business strategy from the very beginning."

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