Fitbit Offers First and Only Connected Fitness Products

Fitbit Offers First and Only Connected Fitness Products with Bluetooth 4.0 Syncing on Android Devices

Fitbit continues to invest in mobile platforms to create the most motivating experience for users on the go

Auckland, February 13, 2013 — Fitbit, the leading innovator and market leader in the growing Connected Health & Fitness category, today released the latest version of its free app for Android devices which adds Bluetooth 4.0 syncing.

The Fitbit One, Fitbit Zip and Fitbit Flex wireless activity trackers will now sync in real time directly with select Samsung devices, allowing you to see your Fitbit dashboard. Get real-time updates, receive motivating notifications and engage in fitness competitions with friends all on your Android device, wherever you are, at home or on-the-go. Your personal data syncs throughout the day, so now it is easier to incorporate fitness into your everyday lifestyle.

Fitbit is at the forefront of mobile accessibility, initially as the first and only company in its category to offer an Android app, and the only to offer Bluetooth 4.0 syncing for iOS devices. In addition, Fitbit is now the first and only to offer Android Bluetooth 4.0 syncing.

“We believe in a category defined as “connected health and fitness,” that companies should offer people several options to be connected, whether that’s your tablet, smartphone or other devices. We want to provide a superior customer experience as we incorporate mobile platform and functionality,” said James Park, CEO.

“An activity tracker may be beautiful, small or chock full of features; but what will make it a meaningful product to you, one that gets you to move more, is having a great device that syncs with multiple platforms.”

Fitbit continues to invest in multiplatform mobility. This updated Android app joins Fitbit’s iPhone, iPad and Microsoft Surface Tablet apps that essentially turn your smartphone or tablet into your dashboard, giving you access to Fitbit’s rich graphs and tools (leaderboard, badges, etc.) when you’re on the go to keep you motivated throughout the day.

The Fitbit app for Android is available for the Samsung Galaxy SIII and Samsung Note II, with more devices to come. Fitbit’s Bluetooth 4.0 is now available in the Google Play marketplace and for all international markets.

Also, new to this Android app update is NFC compatibility, making the app even easier to use for owners of Flex. Simply tap your Flex band on your Android phone and it will automatically launch the Fitbit Android app. Your fitness stats from Flex, which seamlessly sync throughout the day, will be immediately at your fingertips.

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Notes

Expanding Family of Products and Company Success

Adding to its lineup of easy-to-use products that help people get more fit, Fitbit recently debuted the Fitbit Flex Wireless Activity + Sleep Wristband at CES 2013. Flex follows on the successful launches of three Fitbit products last year: the Fitbit Aria Wi-Fi Smart Scale, Fitbit Zip Wireless Activity Tracker and Fitbit One Wireless Activity + Sleep Tracker. Fitbit products are carried in over 10,000 U.S. retail stores, and sold internationally, in countries including Canada, Spain, UK, France, Germany, Australia and New Zealand.

About Fitbit
Founded in 2007 in San Francisco, Calif., Fitbit is dedicated to designing tools and experiences that fit seamlessly into people’s lives. Fitbit offers the insights and encouragement to make smart choices and to see how small, everyday changes add up to big results. The Fitbit Zip and Fitbit One are the leading wireless fitness trackers in the market, while its Aria Wi-Fi Smart Scale is a top-selling connected weight scale. Fitbit has distribution at leading U.S. retailers such as Apple, Amazon, AT&T, Best Buy, Brookstone, Radio Shack, REI, Verizon and Target. Fitbit products are sold in the U.S., Canada, the EU, New Zealand and Australia. Fitbit is funded by the Foundry Group, True Ventures and SoftTech VC. For more information please visit www.Fitbit.com or connect with us on Facebook or Twitter.

ENDS

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