Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Emirates’ Share-A-Smile Shares Lighter Side Of Language

News Release, 20 February 2013

Emirates’ Share-A-Smile Shares Lighter Side Of Language

Emirates, one of the world’s fastest growing airlines, has unveiled a new campaign showcasing the lighter side of language.

Named “Share a Smile” the airline has created 29 videos in 14 languages featuring members of its cabin crew expressing quirky and unusual expressions and greetings from around the world.

Emirates, which flies four times daily from New Zealand to Dubai and beyond via Australia, created the campaign to help “globalistas” connect with each other through watching the videos and sharing them with their friends and family.

“Share a Smile” is the latest step in Emirates’ global brand campaign Hello Tomorrow, launched in April 2012, which aims to inspire people across the world to explore and connect with each other across cultures and borders.

Through the set of light-hearted 15 second animated videos designed to make people smile, Emirates’ multilingual crew explain the meaning behind popular local phrases like ‘Don't make an elephant out of a fly’ (Russian), ‘You're so pretty it made a bang’ (Cantonese) and ‘You're the cat's whiskers’ (English). There is also a compilation behind the scenes out-takes video showing the fun the crew had making the films.

“Emirates ‘Share a Smile’ has been created to showcase not only the breadth of linguistic skills amongst our international and multi-lingual crew, it is also intended to help build cultural understanding in a light-hearted way amongst travellers," said Sir Maurice Flanagan, Executive Vice President Emirates Airline and Group. “The campaign is a celebration of how a kind word or phrase can connect friends and strangers alike across the world.”

The cabin crew who star in the videos were selected in recognition of their outstanding levels of service and native language ability. “Our cabin crew speak over 55 languages and on every flight we announce to our customers which ones are spoken on board that day. It is always an impressive list and something that is regularly commented on," said Terry Daly, Divisional Senior Vice President Service Delivery, Emirates.

“Showcasing many of these languages in the ‘Share a Smile’ campaign demonstrates that it is quite likely a member of cabin crew will speak the native language of our customers. This will help them feel even more welcome and helps us to deliver the highest level of customer service for which Emirates is renowned."

The 29 videos in the campaign have been filmed in 14 languages: Arabic, Cantonese, English, French, German, Greek, Italian, Japanese, Korean, Mandarin, Portuguese, Russian, Spanish and Turkish. They can all be viewed and shared online by visiting: www.emiratesshareasmile.com or Emirates’ You Tube channel, www.youtube.com/Emirates.

--

Links to some of the featured videos can be found here:

1. Behind the scenes - http://www.youtube.com/watch?v=rxyTyGR6fzw
2. Japanese Hat - http://www.youtube.com/watch?v=Sp7d867Z2kE
3. Cantonese Bang - http://www.youtube.com/watch?v=nctmwtANmOE
4. Russian Fly - http://www.youtube.com/watch?v=blHFUGanCxo
5. English Cat - http://www.youtube.com/watch?v=Eg9RVn8GcDs
6. Arabic Comedy - http://www.youtube.com/watch?v=LLwvXbugbug
7. Cantonese Ginger Enough - http://www.youtube.com/watch?v=KyZPGbHkZdI
8. French Fish - http://www.youtube.com/watch?v=UEPhGK-HKWE
9. Greek Honey - http://www.youtube.com/watch?v=K8jEdvqWxws
10. Italian Bread - http://www.youtube.com/watch?v=cPrceYbAivE
11. Korean Ocean - http://www.youtube.com/watch?v=tpeW29YW3Fk
12. Mandarin Strong - http://www.youtube.com/watch?v=fsSi5k_H0bk


Emirates Share-a-Smile Russian

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Drones: First Certificate Issued Under New UAV Rules

Transport Minister Simon Bridges and Associate Transport Minister Craig Foss say the first certified flight of an unmanned helicopter under new aviation rules is a great example of how they can enable commercial use. More>>

ALSO:

GE Swedes And Cow Deaths: Plant Analysis Backs Up Earlier Advice

The industry body is recommending that farmers do not feed Herbicide Tolerant (HT) swedes to cows in spring when the animals are in late pregnancy or early lactation. DairyNZ is also advising caution if farmers are considering other leafy varieties. More>>

ALSO:

Statistics: Dairy And Travel Still Our Largest Export Earners

New Zealand earned $2.3 billion more from exports than we spent on imports during the year ended June 2015... total exports of goods and services were $67.5 billion, while total imports were $65.1 billion. More>>

ALSO:

Approval: Air New Zealand And Air China Launch New Alliance Route

Air New Zealand and Air China have today launched joint sales for a new daily direct service between Auckland and Beijing after receiving approval from New Zealand Minister of Transport Hon Simon Bridges to form a strategic alliance. More>>

ALSO:

Money Trading: FX Trader Jin Yuan Finance Warned Over Lack Of Monitoring

Jin Yuan Finance, an Auckland-based foreign exchange trader, has been warned over its lack of anti-money laundering processes in place in the first public notification by the Department of Internal Affairs. More>>

ALSO:

Auckland Surge, Possible Peak: House Values Accelerate At Fastest Annual Pace In 8 Years

New Zealand residential property values rose at their fastest annual pace in eight years in August, pushed higher by overflowing demand in Auckland, which is showing signs speculators think it has reached its peak, according to Quotable Value. More>>

ALSO:

Cash Money: Reserve Bank Launches New $5 And $10 Banknotes

The $5 and $10 final banknotes were revealed at an event at the Bank in Wellington, and will start to be released from mid-October 2015. More>>

ALSO:

Truck Sales Booted: Commerce Commission Files Charges Against Mobile Trader

The Commerce Commission has filed charges against a mobile trader, or truck shop operator, claiming he obtained money from customers by deception and never intended to supply them with the goods they paid for. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news