Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Emirates’ Share-A-Smile Shares Lighter Side Of Language

News Release, 20 February 2013

Emirates’ Share-A-Smile Shares Lighter Side Of Language

Emirates, one of the world’s fastest growing airlines, has unveiled a new campaign showcasing the lighter side of language.

Named “Share a Smile” the airline has created 29 videos in 14 languages featuring members of its cabin crew expressing quirky and unusual expressions and greetings from around the world.

Emirates, which flies four times daily from New Zealand to Dubai and beyond via Australia, created the campaign to help “globalistas” connect with each other through watching the videos and sharing them with their friends and family.

“Share a Smile” is the latest step in Emirates’ global brand campaign Hello Tomorrow, launched in April 2012, which aims to inspire people across the world to explore and connect with each other across cultures and borders.

Through the set of light-hearted 15 second animated videos designed to make people smile, Emirates’ multilingual crew explain the meaning behind popular local phrases like ‘Don't make an elephant out of a fly’ (Russian), ‘You're so pretty it made a bang’ (Cantonese) and ‘You're the cat's whiskers’ (English). There is also a compilation behind the scenes out-takes video showing the fun the crew had making the films.

“Emirates ‘Share a Smile’ has been created to showcase not only the breadth of linguistic skills amongst our international and multi-lingual crew, it is also intended to help build cultural understanding in a light-hearted way amongst travellers," said Sir Maurice Flanagan, Executive Vice President Emirates Airline and Group. “The campaign is a celebration of how a kind word or phrase can connect friends and strangers alike across the world.”

The cabin crew who star in the videos were selected in recognition of their outstanding levels of service and native language ability. “Our cabin crew speak over 55 languages and on every flight we announce to our customers which ones are spoken on board that day. It is always an impressive list and something that is regularly commented on," said Terry Daly, Divisional Senior Vice President Service Delivery, Emirates.

“Showcasing many of these languages in the ‘Share a Smile’ campaign demonstrates that it is quite likely a member of cabin crew will speak the native language of our customers. This will help them feel even more welcome and helps us to deliver the highest level of customer service for which Emirates is renowned."

The 29 videos in the campaign have been filmed in 14 languages: Arabic, Cantonese, English, French, German, Greek, Italian, Japanese, Korean, Mandarin, Portuguese, Russian, Spanish and Turkish. They can all be viewed and shared online by visiting: www.emiratesshareasmile.com or Emirates’ You Tube channel, www.youtube.com/Emirates.

--

Links to some of the featured videos can be found here:

1. Behind the scenes - http://www.youtube.com/watch?v=rxyTyGR6fzw
2. Japanese Hat - http://www.youtube.com/watch?v=Sp7d867Z2kE
3. Cantonese Bang - http://www.youtube.com/watch?v=nctmwtANmOE
4. Russian Fly - http://www.youtube.com/watch?v=blHFUGanCxo
5. English Cat - http://www.youtube.com/watch?v=Eg9RVn8GcDs
6. Arabic Comedy - http://www.youtube.com/watch?v=LLwvXbugbug
7. Cantonese Ginger Enough - http://www.youtube.com/watch?v=KyZPGbHkZdI
8. French Fish - http://www.youtube.com/watch?v=UEPhGK-HKWE
9. Greek Honey - http://www.youtube.com/watch?v=K8jEdvqWxws
10. Italian Bread - http://www.youtube.com/watch?v=cPrceYbAivE
11. Korean Ocean - http://www.youtube.com/watch?v=tpeW29YW3Fk
12. Mandarin Strong - http://www.youtube.com/watch?v=fsSi5k_H0bk


Emirates Share-a-Smile Russian

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Crown Accounts: Government Ekes Out Six-Month Surplus Of $9M

The New Zealand government eked out a tiny surplus in the first six months of the fiscal year as growth in domestic consumption lifted the goods and services tax take, while uncertainties over the Kaikoura earthquake costs meant expenses were less than expected. More>>

ALSO:

Almost 400 Jobs: Shock At Cadbury's Dunedin Factory Closure

Workers at Cadbury in Dunedin are reeling after learning this morning that the iconic Cadbury factory is to close, with the loss of almost 400 jobs... “The company had reported it was doing well and this has come out of the blue,” says Chas. More>>

ALSO:

Transport: Boards Of Inquiry For Auckland Roading Projects

Boards of Inquiry have been appointed to decide on two significant Auckland roading projects in a move which will get a decision by the end of the year, Environment Minister Dr Nick Smith and Conservation Minister Maggie Barry announced today. More>>

ALSO:

Three Months On: Quake Reciovery In Kaikōura And Elsewhere

Three months after the magnitude 7.8 earthquake on 14 November, encouraging recovery progress is being made in affected communities. More>>

ALSO:

Jetstar, Qantas For Govt Transport: Government Still In Talks With Air NZ

The government is still negotiating with national carrier Air New Zealand in a cross-agency air travel contract that will add a number of new airlines to the list of approved flyers. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news