Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Emirates’ Share-A-Smile Shares Lighter Side Of Language

News Release, 20 February 2013

Emirates’ Share-A-Smile Shares Lighter Side Of Language

Emirates, one of the world’s fastest growing airlines, has unveiled a new campaign showcasing the lighter side of language.

Named “Share a Smile” the airline has created 29 videos in 14 languages featuring members of its cabin crew expressing quirky and unusual expressions and greetings from around the world.

Emirates, which flies four times daily from New Zealand to Dubai and beyond via Australia, created the campaign to help “globalistas” connect with each other through watching the videos and sharing them with their friends and family.

“Share a Smile” is the latest step in Emirates’ global brand campaign Hello Tomorrow, launched in April 2012, which aims to inspire people across the world to explore and connect with each other across cultures and borders.

Through the set of light-hearted 15 second animated videos designed to make people smile, Emirates’ multilingual crew explain the meaning behind popular local phrases like ‘Don't make an elephant out of a fly’ (Russian), ‘You're so pretty it made a bang’ (Cantonese) and ‘You're the cat's whiskers’ (English). There is also a compilation behind the scenes out-takes video showing the fun the crew had making the films.

“Emirates ‘Share a Smile’ has been created to showcase not only the breadth of linguistic skills amongst our international and multi-lingual crew, it is also intended to help build cultural understanding in a light-hearted way amongst travellers," said Sir Maurice Flanagan, Executive Vice President Emirates Airline and Group. “The campaign is a celebration of how a kind word or phrase can connect friends and strangers alike across the world.”

The cabin crew who star in the videos were selected in recognition of their outstanding levels of service and native language ability. “Our cabin crew speak over 55 languages and on every flight we announce to our customers which ones are spoken on board that day. It is always an impressive list and something that is regularly commented on," said Terry Daly, Divisional Senior Vice President Service Delivery, Emirates.

“Showcasing many of these languages in the ‘Share a Smile’ campaign demonstrates that it is quite likely a member of cabin crew will speak the native language of our customers. This will help them feel even more welcome and helps us to deliver the highest level of customer service for which Emirates is renowned."

The 29 videos in the campaign have been filmed in 14 languages: Arabic, Cantonese, English, French, German, Greek, Italian, Japanese, Korean, Mandarin, Portuguese, Russian, Spanish and Turkish. They can all be viewed and shared online by visiting: www.emiratesshareasmile.com or Emirates’ You Tube channel, www.youtube.com/Emirates.

--

Links to some of the featured videos can be found here:

1. Behind the scenes - http://www.youtube.com/watch?v=rxyTyGR6fzw
2. Japanese Hat - http://www.youtube.com/watch?v=Sp7d867Z2kE
3. Cantonese Bang - http://www.youtube.com/watch?v=nctmwtANmOE
4. Russian Fly - http://www.youtube.com/watch?v=blHFUGanCxo
5. English Cat - http://www.youtube.com/watch?v=Eg9RVn8GcDs
6. Arabic Comedy - http://www.youtube.com/watch?v=LLwvXbugbug
7. Cantonese Ginger Enough - http://www.youtube.com/watch?v=KyZPGbHkZdI
8. French Fish - http://www.youtube.com/watch?v=UEPhGK-HKWE
9. Greek Honey - http://www.youtube.com/watch?v=K8jEdvqWxws
10. Italian Bread - http://www.youtube.com/watch?v=cPrceYbAivE
11. Korean Ocean - http://www.youtube.com/watch?v=tpeW29YW3Fk
12. Mandarin Strong - http://www.youtube.com/watch?v=fsSi5k_H0bk


Emirates Share-a-Smile Russian

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Strike: Lyttelton Port Workers Vote To Escalate Dispute

Members of the Rail and Maritime Transport Union (RMTU) at Lyttelton Port today voted to escalate their industrial action. Around 200 RMTU members have been operating an overtime ban since 17 December and today they endorsed a series of full withdrawals of labour at the port. More>>

ALSO:

Scoop Business: NZ Dollar Falls To 3-Year Low As Investors Favour Greenback

The New Zealand dollar fell to its lowest in more than three years as investors sold euro and bought US dollars, weakening other currencies against the greenback. More>>

ALSO:

Scoop Business: NZ Govt Operating Deficit Smaller Than Expected

The New Zealand’s government’s operating deficit was smaller than expected in the first five months of the financial year as a clampdown on expenditure managed to offset a shortfall in the tax-take from last month’s forecast. More>>

ALSO:

0.8 Percent Annually:
NZ Inflation Falls Below RBNZ's Target

New Zealand's annual pace of inflation slowed to below the Reserve Bank's target band in the final three months of the year, giving governor Graeme Wheeler more room to keep the benchmark interest rate lower for longer.More>>

ALSO:

NASA, NOAA: Find 2014 Warmest Year In Modern Record

Since 1880, Earth’s average surface temperature has warmed by about 1.4 degrees Fahrenheit (0.8 degrees Celsius), a trend that is largely driven by the increase in carbon dioxide and other human emissions into the planet’s atmosphere. The majority of that warming has occurred in the past three decades. More>>

ALSO:

Scoop Business: New Zealand’s Reserve Bank Named Central Bank Of The Year

The Reserve Bank of New Zealand’s efforts to stifle house price inflation by using new policy tools has seen the institution named Central Bank of the year by Central Banking Publications, a publisher specialising in global central banking practice. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news