Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Beautiful win for Pead PR

Media release beauty – 1
February 20, 2013

Beautiful win for Pead PR

Rarely in the spotlight, PR agencies usually make things happen in the background. And they certainly aren’t used to receiving accolades from the media.

So Pead PR finds itself in the rare position of being acknowledged for industry excellence by the beauty editors of leading NZ magazine publisher Bauer Media Group.

In the NZ Best in Beauty 2013 Awards announced last night (Tues. Feb. 19), Pead PR beauty team account director Kristen Peoples took out the PR Personality of the Year Award.

The agency’s beauty team senior account executive Kate Berich won the editors’ votes for Rising Star of 2013. Both work on the L’Oréal NZ account.

To cap off a big night for Pead PR’s beauty client, L’Oréal communications manager Tanya Abbott won Brand Ambassador of the Year.

Deborah Pead says Pead PR has had superb support from L’Oréal.

“L’Oréal is a foundation client of ours – we have been working together for a decade now and L’Oréal has always given us the scope to deliver great results.

“We are proud of our strong client-agency relationship with L’Oréal so it’s a cherry on the top to have the top beauty editors acknowledge the good work we do for the world’s leading beauty brand.”

L’Oréal communications manager Tanya Abbott says it was a proud moment having the company’s PR team recognised.

“The mix simply doesn’t get any better than this and cements what we already knew – that we have the best PR agency in town,” Ms Abbott says. “Pead PR’s beauty team works extremely hard across our wide portfolio of beauty brands and yet they treat every editor like she is the only person in their day.

“And the fact that many of our own products also picked up a clutch of awards means I’m absolutely over the moon with pride and delight.”

Bauer Media Group beauty director Trudi Brewer says the publisher instigated the awards last year to acknowledge the work of its “hardworking brand partners”.

“The beauty industry is so dynamic, innovative and competitive because of the passionate people behind the brands and the PR companies involved.

“So we get together to decide who offers the best service regarding PR, fastest turnaround on information and quotes for stories, and who knows their brand portfolio the best. We also want to recognise their passion and professionalism.”

The NZ Best in Beauty Awards industry categories were voted on by the beauty editors of NEXT, Fashion Quarterly, The Australian Women’s Weekly, Woman’s Day, Cleo and Good Health.

The NZ Best in Beauty Award finalists were voted by readers of NEXT, Fashion Quarterly, The Australian Women’s Weekly, Woman’s Day, Cleo and Good Health.

Pead PR client Dry & Tea was also a winner taking out the Best Beauty Bar award.


© Scoop Media

Business Headlines | Sci-Tech Headlines


Shocking Dairy Footage: MPI Failing Our Animals And Damaging Our Reputation

Greens “Nathan Guy needs to urgently look into how his ministry is enforcing animal welfare standards, how these appalling incidents happened under its watch and what it’s going to do prevent similar incidents happening again in the future." More>>


Land & Water Forum: Fourth Report On Water Management

The Land and Water Forum (LWF) today published its fourth report, outlining 60 new consensus recommendations for how New Zealand should improve its management of fresh water and calling on the Government to urgently adopt all of its recommendations from earlier reports. More>>



Welcome Home: Record High Migration Stokes 41-Year High Population Growth

New Zealand annual net migration hit a new high in October as more people arrived from than departed for Australia for the first time in more than 20 years. More>>


Citizens' Advice Bureau: Report Shows Desperate Housing Situation Throughout NZ

CAB's in-depth analysis of over 2000 client enquiries about emergency accommodation shows vulnerable families, pregnant women and children living in cars and garages, even after seeking assistance from the Ministry of Social Development and Housing New Zealand. More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news