Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Indigenous Magazine of Contemporary Maori to Close

22 FEBRUARY 2013
MEDIA RELEASE

Indigenous Magazine of Contemporary Maori to Close

New Zealand’s leading online indigenous lifestyle magazine, TU MAI, will cease publishing under the umbrella of TU MAI Media Plus Limited. For almost 14 years to the month since its launch at Te Papa Tongarewa in 1999, the magazine has captured and showcased an impressive decade of contemporary Maori.

Founder and editor, Ata Te Kanawa, says that as well as the difficulties of keeping a publishing business afloat in the current economic climate, her interests in other areas have intensified and demanded more time, resources and energy. “I’m really chuffed at what I have achieved which was a commitment to portray a contemporary perspective on Maori issues that differed to that conveyed in mainstream media – but the juggling act of TU MAI and other interests can no longer continue.”

TU MAI relocated from Hamilton to Wellington in 2008; after 114 editions in a glossy hard copy format, the decision was made to go entirely digital in 2010. Te Kanawa says the online move was inevitable as the recession had set in and printing costs continued to rise. “I was one of the first independent magazines to go digital – possibly before my time – but look at what’s happening now: so much information is readily available online in some form or another – and free.”

Interestingly, Te Kanawa says her readers had no problems with the switch from hard copy to an online format but some advertising agencies could not accept TU MAI’s Maori readership were internet literate. “I reminded one agency staff member that the internet arrived on earth at the same time for all of us – not 1840 when the Treaty of Waitangi was signed. And no, Maori are definitely not lagging behind in technology.”

Currently an external communications contractor for PHARMAC, Te Kanawa is also building on the Miromoda brand, a business to capitalise on Maori uniqueness in the fashion industry. The annual national Miromoda competition selects up to eight Maori fashion designers to show at New Zealand Fashion Week. She is also a trustee for TIKI – the entity charged with managing ‘toi iho’, the Maori trademark of quality and authenticity launched under the auspices of Creative New Zealand in 2002.

Te Kanawa says she is familiar with a Maori community that is vibrant, culturally and confidently rich while making gains in the economic, creative and educational areas but “sadly, this is not a widespread or common view of Maori for most New Zealanders”. The outspoken publisher of Ngati Maniapoto descent hails from a strong creative core. Both her late mother and grandmother were recipients of honorary doctorates and numerous art awards for their nationally and internationally recognised expertise in traditional Maori weaving.

By her own admission, Te Kanawa says she knows little about flax weaving but was encouraged by her matriarchal family to be creative and was taught to understand the high level of passion and dedication required to produce quality work. “I have thoroughly enjoyed my passionate struggle to weave words for TU MAI,” jokes Te Kanawa. On a more serious note, she believes she has provided positive affirmation for her mostly Maori readers for at least a decade and, in return, “managed to get some fantastic, loyal and supportive people on board. Together, we just got on with the job and did it!”

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Company Results: Air NZ Rides The Tourism Boom With Record Full-Year Earnings

Air New Zealand has ridden the tourism boom and staved off increased competition to deliver the best full-year earnings in its 76-year history. More>>

ALSO:

New PGP: Sheep Milk Industry Gets $12.6M Crown Funding

The Sheep - Horizon Three programme aims to develop "a market driven, end-to-end value chain generating annual revenues of between $200 million and $700 million by 2030," according to a joint statement. More>>

ALSO:

Half Full: Fonterra Raises Forecast Milk Price

Fonterra Co-operative Group Limited today increased its 2016/17 forecast Farmgate Milk Price by 50 cents to $4.75 per kgMS. When combined with the forecast earnings per share range for the 2017 financial year of 50 to 60 cents, the total payout available to farmers in the current season is forecast to be $5.25 to $5.35 before retentions. More>>

ALSO:

Keep Digging: Seabed Ironsands Miner TransTasman Tries Again

The first company to attempt to gain a resource consent to mine ironsands from the ocean floor in New Zealand's Exclusive Economic Zone has lodged a new application containing fresh scientific and other evidence it hopes will persuade regulators after their initial application was turned down in 2014. More>>

Wool Pulled: Duvets Sold As ‘Premium Alpaca’ Mostly Sheep’s Wool

Rotorua business Budge Collection Limited (Budge) and sole director, Sun Dong Kim, were convicted and fined a total of $71,250 in Auckland District Court after each pleading guilty to four charges of misrepresenting how much alpaca fibre was in their duvets. More>>

Reserve Bank: Labour Calls For Monetary Policy To Expand Goals

Labour's comments follow a speech today by RBNZ governor Graeme Wheeler in which Wheeler sought to answer critics who variously say he should stop lowering interest rates, lower them faster, or that inflation-targeting should no longer be the primary goal of the central bank's activities. More>>

ALSO:

BSA Extension And Sunday Morning Ads: Digital Convergence Bill Captures Online Content

Broadcasting Minister Amy Adams has today announced the Government’s plans to update the Broadcasting Act to better reflect today’s converged market... The Government considered four areas as part of its review into content regulation: classification requirements, advertising restrictions, election programming and contestable funding. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news