Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Lighter on the lips - and the hips

Media release Lighter - 1
21 February 2013

Lighter on the lips - and the hips

Love a glass of wine but watching your weight? No problem.

Kim Crawford produces two varieties of specially crafted wines in its First Pick range – and that means you can still satisfy your palate confident in the knowledge the wine is lower in calories than the brand’s standard counterpart.

First Pick Lighter Sauvignon Blanc and Pinot Gris are both full flavoured wines. However, they contain 25 per cent less alcohol than traditional Kim Crawford First Pick wine varieties and only 87 calories per 150 ml serve.

Being lighter in alcohol, the Sauvignon Blanc and Pinot Gris will gain favour among imbibers for lunch if they’re returning to the office or if they have a lengthy social function to attend, Kim Crawford says.

Senior Vice President Sales and Marketing Rob Sinclair says, in marketing the new lower calorie wines, the brand is responding to feedback from consumers.

“We’ve spoken to our customers and the message is loud and clear – they want a choice when it comes to their wine consumption. Many are seeking healthier lifestyles and globally there is a trend towards wines with lighter alcohol content.

“The lighter wines don’t compromise on flavour and are wonderful choices for all occasions. Since the introduction of Sauvignon Blanc in 2011 we have seen strong following in the category,” he says.

Someone who appreciates a fine wine is 2012 MasterChef NZ winner Chelsea Winter. Often hosting lunches and matching wine to her meals, she says the Kim Crawford First Pick Lighter range is the perfect accompaniment to light and fresh courses.

“The wines are crisp and refreshing - the tropical, citrus flavours of the Sauvignon Blanc work really well with seafood such as fresh snapper, salmon or a prawn salad. Whereas the light and fruity finish of the Pinot Gris is a nice match to spicy dishes such as beef fajitas or Portuguese chicken,” she says.

“I also love the fact that I don’t feel guilty having a glass or two at lunch with the girls,” Miss Winter says.

The Masterchef NZ winner has created a range of inspiring recipes that team well with Kim Crawford’s lighter wine varieties.

Kim Crawford First Pick Lighter range is available from all good supermarkets and wine retailers nationwide. RRP $17.99.

For more information on the Lighter wines and food-matching inspiration from Chelsea visit


© Scoop Media

Business Headlines | Sci-Tech Headlines


Trade: NZ Trade Deficit Widens To A Record In September

Oct. 27 (BusinessDesk) - New Zealand's monthly trade deficit widened to a record in September as meat exports dropped to their lowest level in more than three years. More>>


Animal Welfare: Cruel Practices Condemned By DairyNZ Chief

DairyNZ chief executive Tim Mackle says cruel and illegal practices are not in any way condoned or accepted by the industry as part of dairy farming.

Tim says the video released today by Farmwatch shows some footage of transport companies and their workers, as well as some unacceptable behaviour by farmers of dragging calves. More>>


Postnatal Depression: 'The Thief That Steals Motherhood' - Alison McCulloch

Post-natal depression is a sly and cruel illness, described by one expert as ‘the thief that steals motherhood’, it creeps up on its victims, hiding behind the stress and exhaustion of being a new parent, catching many women unaware and unprepared. More>>


DIY: Kiwi Ingenuity And Masking Tape Saves Chick

Kiwi ingenuity and masking tape has saved a Kiwi chick after its egg was badly damaged endangering the chick's life. The egg was delivered to Kiwi Encounter at Rainbow Springs in Rotorua 14 days ago by a DOC worker with a large hole in its shell and against all odds has just successfully hatched. More>>


International Trade: Key To Lead Mission To India; ASEAN FTA Review Announced

Prime Minister John Key will lead a trade delegation to India next week, saying the pursuit of a free trade agreement with the protectionist giant is "the primary reason we're going" but playing down the likelihood of early progress. More>>



MYOB: Digital Signatures Go Live

From today, Inland Revenue will begin accepting “digital signatures”, saving businesses and their accountants a huge amount of administration time and further reducing the need for pen and paper in the workplace. More>>

Oil Searches: Norway's Statoil Quits Reinga Basin

Statoil, the Norwegian state-owned oil company, has given up oil and gas exploration in Northland's Reinga Basin, saying the probably of a find was 'too low'. More>>


Modern Living: Auckland Development Blowouts Reminiscent Of Run Up To GFC

The collapse of property developments in Auckland is "almost groundhog day" to the run-up of the global financial crisis in 2007/2008 as banks refuse to fund projects due to blowouts in construction and labour costs, says John Kensington, the author of KPMG's Financial Institutions Performance Survey. More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news