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Lighter on the lips - and the hips

Media release Lighter - 1
21 February 2013

Lighter on the lips - and the hips

Love a glass of wine but watching your weight? No problem.

Kim Crawford produces two varieties of specially crafted wines in its First Pick range – and that means you can still satisfy your palate confident in the knowledge the wine is lower in calories than the brand’s standard counterpart.

First Pick Lighter Sauvignon Blanc and Pinot Gris are both full flavoured wines. However, they contain 25 per cent less alcohol than traditional Kim Crawford First Pick wine varieties and only 87 calories per 150 ml serve.

Being lighter in alcohol, the Sauvignon Blanc and Pinot Gris will gain favour among imbibers for lunch if they’re returning to the office or if they have a lengthy social function to attend, Kim Crawford says.

Senior Vice President Sales and Marketing Rob Sinclair says, in marketing the new lower calorie wines, the brand is responding to feedback from consumers.

“We’ve spoken to our customers and the message is loud and clear – they want a choice when it comes to their wine consumption. Many are seeking healthier lifestyles and globally there is a trend towards wines with lighter alcohol content.

“The lighter wines don’t compromise on flavour and are wonderful choices for all occasions. Since the introduction of Sauvignon Blanc in 2011 we have seen strong following in the category,” he says.

Someone who appreciates a fine wine is 2012 MasterChef NZ winner Chelsea Winter. Often hosting lunches and matching wine to her meals, she says the Kim Crawford First Pick Lighter range is the perfect accompaniment to light and fresh courses.

“The wines are crisp and refreshing - the tropical, citrus flavours of the Sauvignon Blanc work really well with seafood such as fresh snapper, salmon or a prawn salad. Whereas the light and fruity finish of the Pinot Gris is a nice match to spicy dishes such as beef fajitas or Portuguese chicken,” she says.

“I also love the fact that I don’t feel guilty having a glass or two at lunch with the girls,” Miss Winter says.

The Masterchef NZ winner has created a range of inspiring recipes that team well with Kim Crawford’s lighter wine varieties.

Kim Crawford First Pick Lighter range is available from all good supermarkets and wine retailers nationwide. RRP $17.99.

For more information on the Lighter wines and food-matching inspiration from Chelsea visit Facebook.com/KimCrawfordWines.

Ends

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