Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Lighter on the lips - and the hips

Media release Lighter - 1
21 February 2013

Lighter on the lips - and the hips

Love a glass of wine but watching your weight? No problem.

Kim Crawford produces two varieties of specially crafted wines in its First Pick range – and that means you can still satisfy your palate confident in the knowledge the wine is lower in calories than the brand’s standard counterpart.

First Pick Lighter Sauvignon Blanc and Pinot Gris are both full flavoured wines. However, they contain 25 per cent less alcohol than traditional Kim Crawford First Pick wine varieties and only 87 calories per 150 ml serve.

Being lighter in alcohol, the Sauvignon Blanc and Pinot Gris will gain favour among imbibers for lunch if they’re returning to the office or if they have a lengthy social function to attend, Kim Crawford says.

Senior Vice President Sales and Marketing Rob Sinclair says, in marketing the new lower calorie wines, the brand is responding to feedback from consumers.

“We’ve spoken to our customers and the message is loud and clear – they want a choice when it comes to their wine consumption. Many are seeking healthier lifestyles and globally there is a trend towards wines with lighter alcohol content.

“The lighter wines don’t compromise on flavour and are wonderful choices for all occasions. Since the introduction of Sauvignon Blanc in 2011 we have seen strong following in the category,” he says.

Someone who appreciates a fine wine is 2012 MasterChef NZ winner Chelsea Winter. Often hosting lunches and matching wine to her meals, she says the Kim Crawford First Pick Lighter range is the perfect accompaniment to light and fresh courses.

“The wines are crisp and refreshing - the tropical, citrus flavours of the Sauvignon Blanc work really well with seafood such as fresh snapper, salmon or a prawn salad. Whereas the light and fruity finish of the Pinot Gris is a nice match to spicy dishes such as beef fajitas or Portuguese chicken,” she says.

“I also love the fact that I don’t feel guilty having a glass or two at lunch with the girls,” Miss Winter says.

The Masterchef NZ winner has created a range of inspiring recipes that team well with Kim Crawford’s lighter wine varieties.

Kim Crawford First Pick Lighter range is available from all good supermarkets and wine retailers nationwide. RRP $17.99.

For more information on the Lighter wines and food-matching inspiration from Chelsea visit Facebook.com/KimCrawfordWines.

Ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Media: Julian Wilcox Leaves Māori TV

Māori Television has confirmed the resignation of Head of News and Production Julian Wilcox. Mr Maxwell acknowledged Mr Wilcox’s significant contribution to Māori Television since joining the organisation in 2004. More>>

ALSO:

Genetics: New Heat Tolerant Cow Developed

Hamilton, New Zealand-based Dairy Solutionz Ltd has led an expert genetics team to develop a new dairy cow breed conditioned to thrive in lower elevation tropical climates and achieve high milk production under heat stress. More>>

Fractals: Thousands More Business Cards Needed To Build Giant Sponge

New Zealand is taking part in a global event this weekend to build a Menger Sponge using 15 million business cards but local organisers say they are thousands of business cards short. More>>

Scoop Business: NZ Net Migration Rises To Annual Record In September

New Zealand’s annual net migration rose to a record in September, beating government forecasts, as the inflow was spurred by student arrivals from India and Kiwis returning home from Australia. More>>

ALSO:

Scoop Business: Fletcher To Close Its Christchurch Insulation Plant, Cut 29 Jobs

Fletcher Building, New Zealand’s largest listed company, will close its Christchurch insulation factory, as it consolidates its Tasman Insulations operations in a “highly competitive market”. More>>

ALSO:

Scoop Business: Novartis Adds Nine New Treatments Under Pharmac Deal

Novartis New Zealand, the local unit of the global pharmaceuticals firm, has added nine new treatments in a far-ranging agreement with government drug buying agency, Pharmac. More>>

ALSO:

Crown Accounts: English Wary On Tax Take, Could Threaten Surplus

Finance Minister Bill English is warning the tax take may come in below forecast in the current financial year, as figures released today confirm it was short by nearly $1 billion in the year to June 30 and English warned of the potential impact of slumping receipts from agricultural exports. More>>

ALSO:

Auckland Outage: Power Mostly Restored Overnight

Vector wishes to advise that all but 324 customers have been restored overnight. These customers are spread throughout the network in small pockets. The main St Johns feeder was restored around midnight allowing most of the customers in all affected areas to have power this morning. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand

Mosh Social Media
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news