Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Designs underway for loyalty app with rich game play

22 February 2013 – For immediate release

Designs underway for loyalty app with rich game play for US giant

First Star Communications, a Wellington-based retail communications agency is making its mark on the global stage as international big businesses look to embrace mobile technology to engage customer loyalty.

Already with established clients in the USA, Australia and New Zealand, First Star Communications Is now deploying staff to the United Kingdom to work with new customers In London.


A "quiet achiever", First Star has a strong focus on combining its retail loyalty and promotional specialisation with gaming and technology to create new ways of connecting brands with customers - both in and out of the store.


In its latest project for a US client, First Star Communications is designing a new loyalty based smartphone app that includes multiple gaming options that reward customers for repeat store visits, with both real world prizes and virtual currency.


First Star Communications Director Adam Blackwell says the convergence of loyalty programmes and mobile gaming presents an exciting opportunity.


"This concept is all about giving consumers a fun experience while at the same time encouraging them back to the store. It's a way of adding value to the shopping experience but it also has significant and very measurable benefits for the retailer.


"This kind of promotional tool is adaptable to a range of businesses both here in New Zealand and overseas, with the principles of customer engagement and technology easily transferable to other retail operations," Blackwell says.


First Star is another example of how global businesses are connecting to the creative and technology skills they need, without geographical or cultural barriers getting in the way.


"We've found that the challenges our US and UK customers face are the same as what New Zealand retailers talk about," says Adam. "And the great thing we can bring to the party is an understanding of both cultures. We 'get' them much more than we used to which means we can not only talk business very fluidly, we can also speak in their brand voice to their customers in a way that seems very natural to us. We're not as weird as we think we are!"

ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

BusinessDesk: SkyCity Lifts Minimum Convention Centre Investment To $430M

SkyCity Entertainment Group, the casino operator, has lifted the minimum it will invest in the Auckland International Convention Centre to $430 million and said total costs including land may be $450 million to $470 million. More>>

Statistics: Drop In Dairy Prices Leads Fall In Exports

Total goods exports fell $240 million (5.5 percent) to $4.2 billion in April 2015 compared with April 2014, Statistics New Zealand said today. More>>

BusinessDesk: APN's NZME Sees Future In Paywalls, Growth In Digital Sales

APN News & Media has touted a single newsroom concept for its NZME unit in New Zealand, similar to what Germany's Die Welt uses, saying an 'integrated sales proposition' is helping it win market share, including ... More>>

Labour Party: Global Milk Prices Now Lowest In 6 Years

The latest fall in the global dairy price has brought it to the lowest level in six years and shows there must be meaningful action in tomorrow’s Budget to diversify the economy, says Labour’s Finance spokesperson Grant Robertson. “Dairy prices ... More>>

BusinessDesk: NZ Inflation Expectations Creep Higher In June Survey

May 19 (BusinessDesk) - New Zealand businesses lifted their expectations for inflation over the next two years, sapping any immediate pressure on the Reserve Bank to cut interest rates, and prompting the kiwi dollar to jump higher. More>>

BusinessDesk: Lower Fuel Costs Drive Down NZ Producer Input, Output Prices

May 19 - Producer input and output prices fell in the first quarter, mainly reflecting lower fuel costs and weakness in prices of meat and dairy products. More>>


Media: Fairfax Media NZ Announces Senior Editorial Team

Fairfax Media New Zealand has today confirmed its new editorial leadership team, as part of a transformation of its newsrooms aimed at enhancing local and national journalism across digital and print. More>>

Science: Flavonoids Reduce Cold And Cough Risk

Flavonoids reduce cold and cough risk Research from the University of Auckland shows eating flavonoids – found in green tea, apples, blueberries, cocoa, red wine and onions – can significantly reduce the risk of catching colds and coughs. The research, ... More>>

BusinessDesk: RBNZ House Alert Speech The Catalyst For Government Action

Prime Minister John Key all but conceded that pressure from the Reserve Bank of New Zealand for concerted action on rampant Auckland house prices was one of the main catalysts for the government's weekend announcements about tightly ... More>>

BusinessDesk: How To Fall Foul Of The New Housing Tax Rules: Tips From IRD

Just because you rented out your investment property doesn't absolve you from paying tax, says the Inland Revenue Department in a summary of commonly made mistakes by non-professional property investors when it comes to their tax liability.More>>

Legal: Superdiversity Law, Policy And Business Stocktake Announced

Mai Chen, Managing Partner at Chen Palmer New Zealand Public and Employment Law Specialists and Adjunct Professor of Law at the University of Auckland, today announced the establishment ... More>>

Housing: More House Price Gains Expected

House price expectations remain high, with a net 56% of respondents expecting house prices will increase. Fears of higher interest rates are fading, consistent with the RBNZ’s signals this year. Affordability and a lack of houses for ... More>>

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news