Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Designs underway for loyalty app with rich game play

22 February 2013 – For immediate release

Designs underway for loyalty app with rich game play for US giant

First Star Communications, a Wellington-based retail communications agency is making its mark on the global stage as international big businesses look to embrace mobile technology to engage customer loyalty.

Already with established clients in the USA, Australia and New Zealand, First Star Communications Is now deploying staff to the United Kingdom to work with new customers In London.


A "quiet achiever", First Star has a strong focus on combining its retail loyalty and promotional specialisation with gaming and technology to create new ways of connecting brands with customers - both in and out of the store.


In its latest project for a US client, First Star Communications is designing a new loyalty based smartphone app that includes multiple gaming options that reward customers for repeat store visits, with both real world prizes and virtual currency.


First Star Communications Director Adam Blackwell says the convergence of loyalty programmes and mobile gaming presents an exciting opportunity.


"This concept is all about giving consumers a fun experience while at the same time encouraging them back to the store. It's a way of adding value to the shopping experience but it also has significant and very measurable benefits for the retailer.


"This kind of promotional tool is adaptable to a range of businesses both here in New Zealand and overseas, with the principles of customer engagement and technology easily transferable to other retail operations," Blackwell says.


First Star is another example of how global businesses are connecting to the creative and technology skills they need, without geographical or cultural barriers getting in the way.


"We've found that the challenges our US and UK customers face are the same as what New Zealand retailers talk about," says Adam. "And the great thing we can bring to the party is an understanding of both cultures. We 'get' them much more than we used to which means we can not only talk business very fluidly, we can also speak in their brand voice to their customers in a way that seems very natural to us. We're not as weird as we think we are!"

ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Interest Rates: Wheeler Hikes OCR To 3% On Inflationary Pressures, Eyes Kiwi

Reserve Bank governor Graeme Wheeler lifted the official cash rate for the second time in as many months, saying non-tradable inflationary pressures were "becoming apparent" in an economy that’s picking up pace and he's watching the impact of a strong kiwi dollar on import prices. More>>

ALSO:

Scoop Business: Equity Crowd Funding Carries Risks, High Failure Rate

Equity crowd funding, which became legal in New Zealand this month, comes with a high risk of failure based on figures showing existing forays into social capital have a success rate of less than 50 percent, one new entrant says. More>>

ALSO:

Scoop Business: NZ Migration Rises To 11-Year High In March

The country gained a seasonally adjusted 3,800 net new migrants in March, the most since February 2003, said Statistics New Zealand. A net 400 people left for Australia in March, down from 600 in February, according to seasonally adjusted figures. More>>

ALSO:

Hugh Pavletich: New Zealand’s Bubble Economy Is Vulnerable

The recent Forbes e-edition article by Jesse Colombo assesses the New Zealand economy “ 12 Reasons Why New Zealand's Economic Bubble Will End In Disaster ”, seems to have created quite a stir, creating extensive media coverage in New Zealand. More>>

ALSO:

Thursday Market Close: Genesis Debut Sparks Energy Rally

New Zealand stock rose after shares in the partially privatised Genesis Energy soared as much as 18 percent in its debut listing on the NZX, buoying other listed energy companies in the process. Meridian Energy, MightyRiverPower, Contact Energy and TrustPower paced gains. More>>

ALSO:

Power Outages, Roads Close: Easter Storm Moving Down Country

The NZ Transport Agency says storm conditions at the start of the Easter break are making driving hazardous in Auckland and Northland and it advises people extreme care is needed on the regions’ state highways and roads... More>>

ALSO:

Get More From Scoop

 
 
Computer Power Plus
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news