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cityfitness launches CrossFit Rongotai in Lyall Bay club


cityfitness launches CrossFit Rongotai in Lyall Bay club


cityfitness Lyall Bay in Wellington has recently launched a new partnership with CrossFit Rongotai which will operate within the cityfitness club.

The New Zealand gym chain is challenging the traditional ‘gym’ business model by introducing a garage style training approach to its core fitness offerings rolling out ‘Training Zones’ across select clubs New Zealand wide. The Training Zones are a separate ‘user pays’ area of the gym incorporating up to three new fitness programmes; TRX Suspension Training, Boxmaster and independently operating CrossFit affiliate ‘boxes’. The move is a groundbreaking one given that programmes such as CrossFit are rarely housed in a gym.

cityfitness Managing Director Dominic Rogerson says “Most gyms offer programmes that cater to a very mainstream audience. At cityfitness we are committed to offering initiatives that better cater to the needs of all New Zealanders and part of our mission in doing this is to provide service to those who don’t necessarily want gym memberships. With several new international gym chains entering the New Zealand market, we see this as a way to really differentiate cityfitness as a market leader and provider of a more personalised fitness solution’.

While CrossFit's growing international popularity has fuelled interest in the intense, military style work out, ‘cityfitness supports the idea of an overall fitness regimen with workouts that boost athleticism by building physical skills in endurance, speed, flexibility, strength, coordination, agility, and balance’ says cityfitness Director of Programming, Allyson Donnelly.


This isn’t the first left field innovation the fitness group has rolled out over the past few years. Late in 2010 cityfitness opened the first Hot Yoga and Pilates studio within an established gym; Abundance Mind Body Studio, in their flagship Porirua club. They have since opened Abundance studios in three other locations across New Zealand. As a result of this development, last year the fitness group won the 2012 NZ Fitness Awards for Innovation and also took out the REPs and PT of the year awards.


‘Our focus is on being fit and healthy for life, not on looks and image, which is why we feel strongly about diversifying our fitness offering and providing a complete solution for everybody’ says Mr Rogerson.


cityfitness is a New Zealand based, family owned company beginning with one club in Porirua in 2000 and has steadily grown to 21 clubs nationwide over the last 12 years.


ends

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