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Graduate Success: Beating The Recession

Graduate Success: Beating The Recession


Youth unemployment is on the rise and opportunities seem bleak - But not for one young graduate from Birmingham, UK. Jessica Minh Anh set up J Model Management, a fashion event company, right after her graduation during the global recession in 2009. Combining creativity with huge ambition, Jessica has quickly become one of the most unique fashion show organisers worldwide. She was the first model and entrepreneur to host a catwalk show on top of London’s Tower Bridge and has just completed 3 other history making events on the world’s tallest PETRONAS Twin Towers’ Skybridge in Kuala Lumpur, River Seine in Paris, and on top of a luxury cruise ship in Dubai.

But the international success doesn’t stop there. Jessica has also started her own internship programme and engaging workshop where she shares her business skills with other young people looking to get a break in life. She has trained hundreds of students in the UK, France, Malaysia, and the UAE.

After only 2 years in the business, the ambitious model turned entrepreneur has been noted for her talent with British fashion leader Paul Costello saying “I am definitely amazed by Jessica's creativity and determination to break international boundaries at spectacular destinations. Her bold and beautiful shows redefined the modern standard".

Talking of the success of running her own company she said “I take every difficulty as an opportunity to step up and make a difference, so I constantly feel excited rather than stressed out. It’s the greatest happiness to work hard and make your dreams a reality”.

Jessica’s shows have seen her work with major fashion houses such as Paul Costelloe, Shiatzy Chen, and Hugo Boss amongst others as well as receiving coverage from the BBC, ITV, CNN, CNBC, Marie Claire, Tatler, Style TV and many other media networks and publications across the globe.


About J Model Management (
J Model Management is a global fashion show organiser based in London and Paris. The company specialises in producing history making fashion showcases at the most extraordinary venues worldwide. Its recent international success includes the first ever fashion phenomenon on England’s iconic London Tower Bridge, the world’s highest fashion show on PETRONAS Twin Towers’ Skybridge, the floating catwalk on the River Seine in Paris, and the world’s first sundeck catwalk on Costa Atlantica in Dubai. Working with the most reputable companies in over 10 industries and press in 40 countries, J Model Management is set to redefine modern fashion show standards. The company profile can be viewed online @

About Jessica Minh Anh (
With her excellent academic results, Jessica Minh Anh was awarded with a full scholarship for both her bachelor degree in IT in Malaysia and her master degree in Marketing Communications in the UK. She hosted four continuous history making showcases in less than 2 years in London, Paris, Kuala Lumpur, and Dubai. Her profile can be viewed online @


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