Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Moa Adds Canada To Exports; Continues Drive Into China


Media Release
28 February 2013

Moa Adds Canada To Export Markets; Continues Drive Into China

Marlborough’s Moa Beer is adding Canada to its export markets after upping its presence in North America.

Canadian craft beer drinkers soon get their first chance to enjoy a Moa - the first shipment of a container is en route to Richmond in British Colombia.

Moa has appointed Aqua Vita Imports of Vancouver as its new Canadian distributor. Moa General Manager Gareth Hughes says like the U.S., Canada has a growing craft beer market and consumers who demand quality.

This week the New Zealand owned and operated brewery also sends its fourth shipment to the People’s Republic – a container with 1,000 cases destined for Nansha China.

Gareth Hughes says the company is focused on building a profile in high end Chinese liquor stores and restaurants through a local distribution partner.

“There is an emerging sophisticated food and beverage culture in China and we have the right distribution partner to gain share in the luxury beer segment. Our strength is the Moa Magnum where the Champagne bottle style and experience counts as a status symbol,” says Hughes.

Distribution partner Principal Edwin Yu says he first sampled Moa in Hong Kong in 2011.

“I immediately knew it would have a place in the Chinese market. Early signs for us are very strong with the brand and we will now carefully manage its growth through high end outlets."

Moa is also building presence in the U.S with Texas becoming a key state for the brand.

Hughes puts the US and Texan success down to demand for barrel aged brews and the growing popularity of New Zealand hops.

“Outside Texas we’re also seeing great results on the east coast. New York and New Jersey are competitive markets but Moa is developing a real presence among craft enthusiasts,” says Hughes.

The US craft beer market generated $8.7 billion in sales in 2011 recording 15 per cent growth in value and 13 per cent growth in volume during the year.

Moa Beer founder Josh Scott puts much of the recent sales growth down to the brand’s bottle conditioning process.

“It makes international marketing and supply that much easier. The stock has a much longer expiry date than normal which appeals to our existing and prospective distribution partners.”

Overall Moa Beer can now be found in 10 countries with main markets being New Zealand, Australia and the US.

--

See more at www.moabeer.com or contact:

About Moa Beer
Moa Beer is brewed with fresh locally produced hops and without adjuncts such as rice, sugar or corn. It’s made the way beer used to be made, before everyone started making it differently. Fastidiously handcrafted in the traditional method and rounded off through the use of winemaking techniques, including barrel ageing and bottle fermentation and conditioning (like they do with Champagne). Moa comes in 10 varieties: The Estate range: Moa Methode, Moa Blanc, Moa Noir, Moa Pale Ale; the Reserve range: Moa Imperial Stout, Moa St Josephs, Moa Blanc Evolution, Moa Five Hop and Moa Breakfast; and Moa Original. Moa comes in a variety of different sizes: from 330ml, through 375ml and 750ml, up to 1.5L magnums, 3L jeroboams and new 2L growlers.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Cosmetics & Pollution: Proposal To Ban Microbeads

Cosmetic products containing microbeads will be banned under a proposal announced by the Minister for the Environment today. Marine scientists have been advocating for a ban on the microplastics, which have been found to quickly enter waterways and harm marine life. More>>

ALSO:

NIWA: 2016 New Zealand’s Warmest Year On Record

Annual temperatures were above average (0.51°C to 1.20°C above the annual average) throughout the country, with very few locations observing near average temperatures (within 0.5°C of the annual average) or lower. The year 2016 was the warmest on record for New Zealand, based on NIWA’s seven-station series which begins in 1909. More>>

ALSO:

Farewell 2016: NZ Economy Flies Through 2016's Political Curveballs

Dec. 23 (BusinessDesk) - New Zealand's economy batted away some curly political curveballs of 2016 to end the year on a high note, with its twin planks of a booming construction sector and rampant tourism soon to be joined by a resurgent dairy industry. More>>

ALSO:


NZ Economy: More Growth Than Expected In 3rd Qtr

Dec. 22 (BusinessDesk) - New Zealand's economy grew at a faster pace than expected in the September quarter as a booming construction sector continued to underpin activity, spilling over into related building services, and was bolstered by tourism and transport ... More>>

  • NZ Govt - Solid growth for NZ despite fragile world economy
  • NZ Council of Trade Unions - Government needs to ensure economy raises living standards
  • KiwiRail Goes Deisel: Cans electric trains on partially electrified North Island trunkline

    Dec. 21 (BusinessDesk) – KiwiRail, the state-owned rail and freight operator, said a small fleet of electric trains on New Zealand’s North Island would be phased out over the next two years and replaced with diesel locomotives. More>>

  • KiwiRail - KiwiRail announces fleet decision on North Island line
  • Greens - Ditching electric trains massive step backwards
  • Labour - Bill English turns ‘Think Big’ into ‘Think Backwards’
  • First Union - Train drivers condemn KiwiRail’s return to “dirty diesel”
  • NZ First - KiwiRail Going Backwards for Xmas
  • NIWA: The Year's Top Science Findings

    Since 1972 NIWA has operated a Clean Air Monitoring Station at Baring Head, near Wellington... In June, Baring Head’s carbon dioxide readings officially passed 400 parts per million (ppm), a level last reached more than three million years ago. More>>

    ALSO:

    Get More From Scoop

     
     
     
     
     
     
     
     
    Business
    Search Scoop  
     
     
    Powered by Vodafone
    NZ independent news