Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Moa Adds Canada To Exports; Continues Drive Into China


Media Release
28 February 2013

Moa Adds Canada To Export Markets; Continues Drive Into China

Marlborough’s Moa Beer is adding Canada to its export markets after upping its presence in North America.

Canadian craft beer drinkers soon get their first chance to enjoy a Moa - the first shipment of a container is en route to Richmond in British Colombia.

Moa has appointed Aqua Vita Imports of Vancouver as its new Canadian distributor. Moa General Manager Gareth Hughes says like the U.S., Canada has a growing craft beer market and consumers who demand quality.

This week the New Zealand owned and operated brewery also sends its fourth shipment to the People’s Republic – a container with 1,000 cases destined for Nansha China.

Gareth Hughes says the company is focused on building a profile in high end Chinese liquor stores and restaurants through a local distribution partner.

“There is an emerging sophisticated food and beverage culture in China and we have the right distribution partner to gain share in the luxury beer segment. Our strength is the Moa Magnum where the Champagne bottle style and experience counts as a status symbol,” says Hughes.

Distribution partner Principal Edwin Yu says he first sampled Moa in Hong Kong in 2011.

“I immediately knew it would have a place in the Chinese market. Early signs for us are very strong with the brand and we will now carefully manage its growth through high end outlets."

Moa is also building presence in the U.S with Texas becoming a key state for the brand.

Hughes puts the US and Texan success down to demand for barrel aged brews and the growing popularity of New Zealand hops.

“Outside Texas we’re also seeing great results on the east coast. New York and New Jersey are competitive markets but Moa is developing a real presence among craft enthusiasts,” says Hughes.

The US craft beer market generated $8.7 billion in sales in 2011 recording 15 per cent growth in value and 13 per cent growth in volume during the year.

Moa Beer founder Josh Scott puts much of the recent sales growth down to the brand’s bottle conditioning process.

“It makes international marketing and supply that much easier. The stock has a much longer expiry date than normal which appeals to our existing and prospective distribution partners.”

Overall Moa Beer can now be found in 10 countries with main markets being New Zealand, Australia and the US.

--

See more at www.moabeer.com or contact:

About Moa Beer
Moa Beer is brewed with fresh locally produced hops and without adjuncts such as rice, sugar or corn. It’s made the way beer used to be made, before everyone started making it differently. Fastidiously handcrafted in the traditional method and rounded off through the use of winemaking techniques, including barrel ageing and bottle fermentation and conditioning (like they do with Champagne). Moa comes in 10 varieties: The Estate range: Moa Methode, Moa Blanc, Moa Noir, Moa Pale Ale; the Reserve range: Moa Imperial Stout, Moa St Josephs, Moa Blanc Evolution, Moa Five Hop and Moa Breakfast; and Moa Original. Moa comes in a variety of different sizes: from 330ml, through 375ml and 750ml, up to 1.5L magnums, 3L jeroboams and new 2L growlers.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Strike: Lyttelton Port Workers Vote To Escalate Dispute

Members of the Rail and Maritime Transport Union (RMTU) at Lyttelton Port today voted to escalate their industrial action. Around 200 RMTU members have been operating an overtime ban since 17 December and today they endorsed a series of full withdrawals of labour at the port. More>>

ALSO:

Scoop Business: NZ Dollar Falls To 3-Year Low As Investors Favour Greenback

The New Zealand dollar fell to its lowest in more than three years as investors sold euro and bought US dollars, weakening other currencies against the greenback. More>>

ALSO:

Scoop Business: NZ Govt Operating Deficit Smaller Than Expected

The New Zealand’s government’s operating deficit was smaller than expected in the first five months of the financial year as a clampdown on expenditure managed to offset a shortfall in the tax-take from last month’s forecast. More>>

ALSO:

0.8 Percent Annually:
NZ Inflation Falls Below RBNZ's Target

New Zealand's annual pace of inflation slowed to below the Reserve Bank's target band in the final three months of the year, giving governor Graeme Wheeler more room to keep the benchmark interest rate lower for longer.More>>

ALSO:

NASA, NOAA: Find 2014 Warmest Year In Modern Record

Since 1880, Earth’s average surface temperature has warmed by about 1.4 degrees Fahrenheit (0.8 degrees Celsius), a trend that is largely driven by the increase in carbon dioxide and other human emissions into the planet’s atmosphere. The majority of that warming has occurred in the past three decades. More>>

ALSO:

Scoop Business: New Zealand’s Reserve Bank Named Central Bank Of The Year

The Reserve Bank of New Zealand’s efforts to stifle house price inflation by using new policy tools has seen the institution named Central Bank of the year by Central Banking Publications, a publisher specialising in global central banking practice. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news