Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Moa Adds Canada To Exports; Continues Drive Into China


Media Release
28 February 2013

Moa Adds Canada To Export Markets; Continues Drive Into China

Marlborough’s Moa Beer is adding Canada to its export markets after upping its presence in North America.

Canadian craft beer drinkers soon get their first chance to enjoy a Moa - the first shipment of a container is en route to Richmond in British Colombia.

Moa has appointed Aqua Vita Imports of Vancouver as its new Canadian distributor. Moa General Manager Gareth Hughes says like the U.S., Canada has a growing craft beer market and consumers who demand quality.

This week the New Zealand owned and operated brewery also sends its fourth shipment to the People’s Republic – a container with 1,000 cases destined for Nansha China.

Gareth Hughes says the company is focused on building a profile in high end Chinese liquor stores and restaurants through a local distribution partner.

“There is an emerging sophisticated food and beverage culture in China and we have the right distribution partner to gain share in the luxury beer segment. Our strength is the Moa Magnum where the Champagne bottle style and experience counts as a status symbol,” says Hughes.

Distribution partner Principal Edwin Yu says he first sampled Moa in Hong Kong in 2011.

“I immediately knew it would have a place in the Chinese market. Early signs for us are very strong with the brand and we will now carefully manage its growth through high end outlets."

Moa is also building presence in the U.S with Texas becoming a key state for the brand.

Hughes puts the US and Texan success down to demand for barrel aged brews and the growing popularity of New Zealand hops.

“Outside Texas we’re also seeing great results on the east coast. New York and New Jersey are competitive markets but Moa is developing a real presence among craft enthusiasts,” says Hughes.

The US craft beer market generated $8.7 billion in sales in 2011 recording 15 per cent growth in value and 13 per cent growth in volume during the year.

Moa Beer founder Josh Scott puts much of the recent sales growth down to the brand’s bottle conditioning process.

“It makes international marketing and supply that much easier. The stock has a much longer expiry date than normal which appeals to our existing and prospective distribution partners.”

Overall Moa Beer can now be found in 10 countries with main markets being New Zealand, Australia and the US.

--

See more at www.moabeer.com or contact:

About Moa Beer
Moa Beer is brewed with fresh locally produced hops and without adjuncts such as rice, sugar or corn. It’s made the way beer used to be made, before everyone started making it differently. Fastidiously handcrafted in the traditional method and rounded off through the use of winemaking techniques, including barrel ageing and bottle fermentation and conditioning (like they do with Champagne). Moa comes in 10 varieties: The Estate range: Moa Methode, Moa Blanc, Moa Noir, Moa Pale Ale; the Reserve range: Moa Imperial Stout, Moa St Josephs, Moa Blanc Evolution, Moa Five Hop and Moa Breakfast; and Moa Original. Moa comes in a variety of different sizes: from 330ml, through 375ml and 750ml, up to 1.5L magnums, 3L jeroboams and new 2L growlers.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

R18: The Warehouse Group Praised For Removing Games

The decision by New Zealand’s largest retailer The Warehouse Group (TW Group), to withdraw stocks of the latest version of Grand Theft Auto V (GTA V) and other R18 games, has been praised by advocacy group Stop Demand Foundation. More>>

ALSO:

Air NZ Wine Awards: Victory For Villa Maria As Pinot Noir Thrills

It was a night to remember as Villa Maria Estate picked up one of the highest accolades of the evening, the O-I New Zealand Reserve Wine of the Show Trophy, at the 28th Air New Zealand Wine Awards. The Villa Maria Single Vineyard Southern Clays Marlborough ... More>>

ALSO:

Future Brighter Money: RBNZ Releases New Bank Note Designs

New Zealand’s banknotes are getting brighter and better, with the Reserve Bank today unveiling more vibrant and secure banknote designs which will progressively enter circulation later next year. More>>

ALSO:

Commerce: Supermarket Inquiry Finds No Breaches By Countdown

The Commerce Commission inquiry into anti-competitive behaviour by Countdown supermarkets, alleged by former Labour Party MP Shane Jones, has found nothing to warrant prosecution, although it warns supermarkets to take care in the way they communicate... More>>

ALSO:

Crown Accounts: English Flags ‘Challenge’ To Budget Surplus

Finance Minister Bill English is warning next month’s half yearly fiscal and economic update from the Treasury may not forecast a budget surplus, saying that returning the government’s accounts to surplus in 2015 will be “a challenge”, given the decline in commodity prices and weak global inflation. More>>

ALSO:

March 2015: Netflix To Launch In Australia And New Zealand

World’s Leading Internet Television Network to Offer Original Series, Movies, Documentaries, Stand-Up Comedy Specials and TV Shows for Low Monthly Price More>>

ALSO:

Price Of Cheese (Is Up): Dairy Product Prices Fall To Five-Year Low

Dairy product prices fell in the latest GlobalDairyTrade auction to the lowest level in more than five years, led by declines in rennet casein and skim milk powder. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news