Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Procter & Gamble: 175 Years With New Focus On Brand Heritage

Media release; 28 February, 2013

Procter & Gamble Celebrates 175 Years With New Focus On Brand Heritage

With an enviable consumer base of more than 4.6 billion people around the world, Procter & Gamble (P&G) celebrates 175 years of business this year, securing its position as one of the oldest companies in the world.

In recognition of this significant milestone, P&G has announced plans to invest its corporate marketing efforts in a new campaign designed to engage consumers with the history of some of its most well-known brands.

The dedicated PR campaign will be a natural evolution of the corporate brand campaign, which began in Australasia in 2011 and continued with the hugely successful global Olympic sponsorship and 'Thank You Mum' program in 2012. The campaign is set to coincide with an extension of the P&G brand tagging across product TV advertising, in-store POS and print advertising.

Since introducing the P&G brand to Australasia, P&G brand awareness has increased 25 per cent, assisted largely by the success of the integrated campaign for London 2012 which involved athlete sponsorships, mums of athletes being sponsored, an award-winning TVC and a hard-working social and digital campaign.

The P&G 175th anniversary campaign aims to highlight the history of the company in New Zealand and around the world through iconic brand stories from Olay, which was first created by Graham Wulff for his wife Dinah in 1952, through to Pantene which was developed with pro-vitamin B5, an ingredient discovered while treating burn victims of WWII.

From a local perspective, P&G has been a part of New Zealand life since 1985 following the world-wide takeover of Richardson-Vicks.

P&G Managing Director for Australia and New Zealand, Maile Carnegie, says "P&G's success comes back to our unified focus and commitment to improving consumers' everyday lives.

When the products you offer to people are trusted; they are trusted to deliver on their promises, trusted to consistently offer innovation and great value. Then as a company, P&G is rewarded with wonderfully loyal consumers as we have been for 27 years in New Zealand and for 175 years around the world," says Carnegie.

The P&G 175th anniversary campaign will run for 12 months.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Science: Hookworm Discovery At Malaghan Institute

Professor Graham Le Gros has led a team which has stimulated both innate and memory responses to the parasite, discovering along the way the unexpected behaviour of one particular immune cell, in Hookworm, one of the world’s most devastating tropical ... More>>

Business: Provinces Urged To Make Full Use Of New Air Services

Provincial New Zealand has been urged to use new air services to Auckland or risk losing them either partially or completely. The stark warning was issued today by Far North mayor John Carter at a ceremony at Kaitaia airport to mark the final Air ... More>>

Mobile: 2degrees To Credit All Calls And SMS To Nepal

In the wake of the devastating earthquake in Nepal in the weekend, 2degrees will be crediting all calls and SMS messages made to mobiles and landlines in Nepal from Friday 24th April until midnight Wednesday 29th April. More>>

Scoop Business: Alex Swney Pleads Guilty To $2.5M Fraud Charge

Alex Swney, former chief executive of the Auckland city centre business association Heart of the City, has pleaded guilty to dishonestly using documents to obtain $2.5 million. More>>

ALSO:

Petrol Burns Prices: Second Consecutive Quarterly Fall For CPI

The consumers price index (CPI) fell 0.3 percent in the March 2015 quarter, following a 0.2 percent fall in the December 2014 quarter, Statistics New Zealand said today. The last time the CPI showed two consecutive quarterly falls was in the December 1998 and March 1999 quarters. More>>

ALSO:

Scoop Business: NZ Broadcasters Launch Battle Against Global Mode ISPs

New Zealand broadcasters have confirmed they’ve launched legal proceedings against internet service providers who give customers’ access to “global mode”, which allows customers access to offshore online content, claiming it breaches the local content providers’ copyright. More>>

ALSO:

Sanford: Closure Of Christchurch Mussel Processing Plant Confirmed

The decision comes after a period of consultation with the 232 staff employed at the Riccarton site, who were told on 9 April that Sanford was considering the future of mussel processing in Christchurch. Recent weather patterns had impacted on natural spat (offspring) supply... More>>

ALSO:

Price Of Cheese: Dairy Product Prices Fall To The Lowest This Year

Dairy product prices fell in the latest GlobalDairyTrade auction, hitting the lowest level in the 2015 auctions so far, as prices for milk powder and butter slid amid concern about the outlook for commodities. More>>

ALSO:

Houston, We Have An Air Route: Air New Zealand To Fly Direct To The Heart Of Texas

Air New Zealand will fly its completely refitted Boeing 777-200 aircraft between Auckland and Houston up to five times a week opening up the state of Texas as well as popular nearby tourist states such as Louisiana and Florida. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news