Friday, 1 March 2013
Suzuki Owners The Most
Roy Morgan Research last night revealed the winner of its 2nd annual Customer Satisfaction Award for Car Manufacturer of the Year at a gala dinner in Auckland.
Throughout 2012, Roy Morgan Research surveyed over 12,000 consumers across New Zealand. Based on their responses, each month we awarded the Car Manufacturer with the highest proportion of satisfied customers.
Suzuki wins 2012 Car Manufacturer of
The automotive industry is one that has traditionally held the highest levels of satisfaction in New Zealand. Kiwis really do get excited about their new cars. But Suzuki has stood out, winning back-to-back Car Manufacturer of the Year Awards.
Suzuki CEO, Bill Grice, has just announced his plans to retire next month, after 35 years of service to the company. He leaves the company with 2012 customer satisfaction levels as high as 98%.
Pip Elliott, General Manager, Roy Morgan Research NZ, says:
“Now in only its second year, these Awards are becoming recognised as currency in the automotive industry, being the most accurate and trusted indicators of customer satisfaction in New Zealand.
“By integrating customer satisfaction measures with our world-leading Single Source survey of over 12,000 Kiwis, we offer businesses incomparable research into just how satisfied their customers are and areas where they could improve.
“Roy Morgan Research congratulates not only Suzuki, but all car makers, large and small, that consistently aim to satisfy their Kiwi customers.”
To visit the Roy Morgan Customer Satisfaction Awards website, click here. The website monitors the movement in customer satisfaction for a number of businesses over different industries.
To purchase any number of Roy Morgan’s Satisfied and Dissatisfied Customer Profiles, click here. These profiles are an in-depth analysis of customers who have indicated they are either satisfied or dissatisfied with a particular business.
Please click on this link to the Roy Morgan Online Store.
About Roy Morgan Research:
Roy Morgan Research is the largest independent Australian and New Zealand research company, with offices also in the United States, United Kingdom, and Indonesia. A full service research organisation specialising in omnibus and syndicated data, Roy Morgan Research has more than 70 years’ experience in collecting objective, independent information on consumers.
Roy Morgan Research was set up in New Zealand in the 1990s and has been collecting information across a wide range of industries in New Zealand ever since. Roy Morgan currently has over 10 years of trended data on a geographically and demographically representative sample of over 12,000 New Zealanders aged 14+.