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Customer Satisfaction Moves To Countdown in 2012

Friday, 1 March 2013

Customer Satisfaction Moves To Countdown in 2012

Roy Morgan Research last night revealed the winner of its 2nd annual Customer Satisfaction Award for Supermarket of the Year at a gala dinner in Auckland.

Throughout 2012, Roy Morgan Research surveyed over 12,000 consumers across New Zealand. Based on their responses, each month we awarded the Supermarket with the highest proportion of satisfied customers.

Countdown wins 2012 Supermarket of the Year

In the supermarket category, there was heated competition between the three leaders in 2012. Pak ‘N Save and New World both ended with the year with some wins, but Countdown’s seven-in-a-row from January gave it an insurmountable lead for the year-end title.
Countdown were very active in 2012: they strengthened the brand in ex-Foodtown and Woolworths stores, were heavily involved in charity through the Christmas Food Rescue and Kids Hospital Appeal, announced plans to develop their own pharmacy offering within their supermarkets, introduced a new shopping app for mobile devices and opened a new store in Newtown.
Pip Elliott, General Manager, Roy Morgan Research NZ, says:

“Supermarkets are an integral part of Kiwis’ lives but most of us don’t exactly enjoy going to one. But when we do, we want price, good quality and range, as well as friendly service at the check-out.
“Now in only its second year, these Awards are already recognised as currency in many industries, being the most accurate and trusted indicators of customer satisfaction in New Zealand.
“By integrating customer satisfaction measures with our world-leading Single Source survey of over 12,000 Kiwis, we offer businesses incomparable research into just how satisfied their customers are and areas where they could improve.
“Roy Morgan Research congratulates not only the winners but all successful businesses, large and small, that consistently aim to satisfy their customers.”

To visit the Roy Morgan Customer Satisfaction Awards website, click here. The website monitors the movement in customer satisfaction for a number of businesses over different industries.
To purchase any number of Roy Morgan’s Satisfied and Dissatisfied Customer Profiles, click here. These profiles are an in-depth analysis of customers who have indicated they are either satisfied or dissatisfied with a particular business.
Please click on this link to the Roy Morgan Online Store.

About Roy Morgan Research:
Roy Morgan Research is the largest independent Australian and New Zealand research company, with offices also in the United States, United Kingdom, and Indonesia. A full service research organisation specialising in omnibus and syndicated data, Roy Morgan Research has more than 70 years’ experience in collecting objective, independent information on consumers.
Roy Morgan Research was set up in New Zealand in the 1990s and has been collecting information across a wide range of industries in New Zealand ever since. Roy Morgan currently has over 10 years of trended data on a geographically and demographically representative sample of over 12,000 New Zealanders aged 14+.


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