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Alex Ball Appointed As Maserati Sales Manager

Alex Ball Appointed As Maserati Sales Manager

With legendary Italian car maker preparing for its most rapid growth during its 100 year history that will see an eight-fold sales growth in two years, Maserati Australia has appointed Alex Ball as its National Sales Manager for Australia and New Zealand.

Maserati will launch an all-new Quattroporte in the third quarter of 2013, followed by the Ghibli, a new smaller sedan, in 2014, and the Levante SUV the following year, Maserati is not only expanding its planned volume but also entering entirely new markets while maintaining its reputation for exclusivity and a unique level of personalization. Sales growth will be matched by a growth in dealer numbers including.

Alex Ball (35) was chosen for this role because he offers a range of experience in the industry that matches the exacting demands of this growth. Not only has he worked in both retail, as the general manager of a leading Sydney dealer and wholesale at the Ateco Group, he has also extensive experience in both marketing and sales roles. Prior to assuming the role of general manager, Alex Ball worked as Business Development Manager, Marketing Manager and General Sales Manager. At The Ateco Group Alex Ball began his wholesale career as National Marketing Manager for Alfa Romeo and, such was his success in this role, it was expanded to include not just the Fiat and Abarth brands but also managing sales for all three brands. This was followed by a move to Citroen where he, once again, assumed the management of marketing, advertising and sales along with a two-fold increase in sales volume.

Although he will be focused on sales in his new role, it will have the added complexity of vehicle orders with a level of personalization that can see up to nine million trim and colour combinations and the launch of a range of new models along with expansion into new market sectors for Maserati, while his involvement with the Maserati dealer group will see both an expansion in dealer numbers and the number of staff in existing dealerships.

“Joining Maserati is to become part of a legend and, therefore that has to be a major highlight of any automotive career,” says Alex Ball. “But to do so at such a unique and crucial period in its 100 year history, along with being appointed to such a central role in a market that is now Maserati’s seventh largest in the world, is a something that I could have only dreamt of when I started in the industry 13 years ago. This new role will be as challenging as it is exciting.”

For further information, please contact
Maserati Media web site:
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