Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Be Mobile or Be History - Launching your Mobile Website

Be Mobile or Be History - Launching your Mobile Website

Freeparking – Maria Brosnan, Business Manager

Why go Mobile?

According to statistics more than half of New Zealanders are now accessing the Internet via a mobile phone. Mobile phone users are searching, shopping and using social media on their phones and they expect sites to load quickly and provide instant access to important information. If you have ever tried to view a desktop site on your mobile device you will know how frustrating it is waiting for the site to load and then scrolling around and zooming in and out trying to find what you’re looking for.

You need a mobile-friendly website if you’re going to survive in this mobile world…

Having a mobile friendly website for your business means you will be capturing Internet traffic that’s now coming from mobile devices and gaining potential customers.

People are using their mobile phones to search for local businesses at the time when they are ready to do business – the opportunities that exist to convert these users into customers are endless.

If you have an existing desktop website, it will most likely be designed for users with a large screen, full browser and a mouse for navigation. By contrast, mobile devices generally have a small screen and limited options for navigation. Your desktop site will hold a lot of information intended to give the user a comprehensive understanding of your business, whereas a mobile site should provide immediate access to what matters when a person is on the go, like a phone number and directions to find you. The two sites should complement each other and give the best experience possible to all visitors, whether they are using a PC, tablet or mobile phone.

Nobody can deny that use of mobile devices is growing at a rapid rate and predictions are that mobile Internet access will overtake PCs and laptops in the very near future. You can’t ignore the mobile revolution; you need to be taking advantage of the many opportunities that the mobile web offers your business, including:

1) Getting Noticed: Fundamental to your business success is being noticed. With over 1 billion Internet-connected mobile devices around the world, more than PCs or laptops, you need to be found where your potential customers are looking, and that’s on the mobile web!

2) Getting Listed: Google, Yahoo! and Bing are all investing heavily in mobile search - knowing that millions of people are using mobile search to find what they want. The best way for your business to be found, is to have a site that has been optimised for mobile, as this will improve your listing in top search engines.

3) Shopping: Aside from comparing prices and checking reviews while they are in store, consumers are embracing their mobile devices in every way when it comes to shopping. They can shop 24/7, get special deals through digital coupons or research an unknown brand. If your website doesn’t function on a mobile device when a potential customer is ready to buy, they will move on to your competitor and you lose their business.

4) Local Searches: According to Google, 1 in 3 mobile searches are local. This means people in your area are looking for a business like yours to satisfy a need they have right now. If you are listed in local directories and appear in local search maps it’s easier for consumers to find you, then all you have to do is provide a mobile optimised website to convert those visitors into customers.

So what should you include in your mobile website?

The most important thing to remember when creating a mobile website is to provide information that’s important to a mobile user and make it easy to find. For example, somebody on the go will probably want to know your phone number, so providing a click-to-call function is a good start. You want to make it easy for a mobile user to find your business, so include a map and directions. Displaying your opening hours may also help to improve the experience for your mobile site visitor. Don’t forget to include a short blurb about your business and at least a summary of your main products or services.

Once you’ve got the basics sorted you might want to take advantage of some of the cool technology that’s available for smartphones. QR codes are a great way of promoting your business and can be included on your business cards, print advertising, flyers, or anywhere you might currently put your logo. Digital coupons are another method for engaging your customers and converting leads into sales. Create a special offer and apply it to a digital coupon, then add the digital coupon to your mobile site and drive foot traffic through the door.

It’s a no-brainer!

With more than 1 million smartphone users in New Zealand already, there really is no doubt that if you have an existing website for your business then you need a mobile friendly version to cater to this market. If you were slow to jump on the bandwagon and get a website up and running for your business, then seize the opportunity to get ahead of your competitors and be one of the first to launch your mobile site. The mobile Internet certainly isn’t going anywhere, so embrace it and be part of the mobile revolution!

For all of your Mobile Website Solutions, visit Freeparking now.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Cosmetics & Pollution: Proposal To Ban Microbeads

Cosmetic products containing microbeads will be banned under a proposal announced by the Minister for the Environment today. Marine scientists have been advocating for a ban on the microplastics, which have been found to quickly enter waterways and harm marine life. More>>

ALSO:

NIWA: 2016 New Zealand’s Warmest Year On Record

Annual temperatures were above average (0.51°C to 1.20°C above the annual average) throughout the country, with very few locations observing near average temperatures (within 0.5°C of the annual average) or lower. The year 2016 was the warmest on record for New Zealand, based on NIWA’s seven-station series which begins in 1909. More>>

ALSO:

Farewell 2016: NZ Economy Flies Through 2016's Political Curveballs

Dec. 23 (BusinessDesk) - New Zealand's economy batted away some curly political curveballs of 2016 to end the year on a high note, with its twin planks of a booming construction sector and rampant tourism soon to be joined by a resurgent dairy industry. More>>

ALSO:


NZ Economy: More Growth Than Expected In 3rd Qtr

Dec. 22 (BusinessDesk) - New Zealand's economy grew at a faster pace than expected in the September quarter as a booming construction sector continued to underpin activity, spilling over into related building services, and was bolstered by tourism and transport ... More>>

  • NZ Govt - Solid growth for NZ despite fragile world economy
  • NZ Council of Trade Unions - Government needs to ensure economy raises living standards
  • KiwiRail Goes Deisel: Cans electric trains on partially electrified North Island trunkline

    Dec. 21 (BusinessDesk) – KiwiRail, the state-owned rail and freight operator, said a small fleet of electric trains on New Zealand’s North Island would be phased out over the next two years and replaced with diesel locomotives. More>>

  • KiwiRail - KiwiRail announces fleet decision on North Island line
  • Greens - Ditching electric trains massive step backwards
  • Labour - Bill English turns ‘Think Big’ into ‘Think Backwards’
  • First Union - Train drivers condemn KiwiRail’s return to “dirty diesel”
  • NZ First - KiwiRail Going Backwards for Xmas
  • NIWA: The Year's Top Science Findings

    Since 1972 NIWA has operated a Clean Air Monitoring Station at Baring Head, near Wellington... In June, Baring Head’s carbon dioxide readings officially passed 400 parts per million (ppm), a level last reached more than three million years ago. More>>

    ALSO:

    Get More From Scoop

     
     
     
     
     
     
     
     
    Business
    Search Scoop  
     
     
    Powered by Vodafone
    NZ independent news