Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Destination New Zealand profiled to 10 million US viewers


Destination New Zealand profiled to 10 million US viewers

New Zealand’s stunningly beautiful landscapes and adrenaline pumping activities are again being broadcast across US prime-time TV as the New Zealand episode of The Amazing Race airs on major American broadcast channel CBS.

Filmed in New Zealand in November 2012, The Amazing Race was secured through Tourism New Zealand’s International Media Programme.

The episode aired on Sunday 3 March in the US, (NZ Monday 4 March).

The Amazing Race is in its 22nd season, and recent episodes have attracted more than 10 million viewers across the US.

The show is also aired in several other countries.

“Tourism New Zealand supports relevant broadcast productions, including reality TV shows such as The Amazing Race, in order to gain compelling, high-profile media coverage to motivate our target markets to travel to New Zealand,” says Gregg Anderson, General Manager Western Long Haul Markets.

“The timing of this going to air couldn’t be better, as we work to leverage the increased interest in New Zealand that we are seeing in the US as a result of the release of The Hobbit: An Unexpected Journey and our 100% Middle-earth, 100% Pure New Zealand campaign work.”

It is the fourth time New Zealand has featured in the major reality TV show.

Filming took place in Mid-Canterbury, where Kiwi host of the show Phil Keoghan was born and raised. Competitors took part in a range of activities profiling the variety of unique experiences available amidst the expansive landscape of the region. These included camping, jet boating on the Rakaia river, quad biking through streams, piloting rally cars and enjoying the luxury of Terrace Downs Resort which doubled as a pit-stop.

The activity was supported by Christchurch Canterbury Tourism along with Experience Mid-Canterbury. Many tourism operators also assisted during filming including Discovery Jet, Terrace Downs Resort, Mt Hutt Helicopters, Fish and Game New Zealand and On Yer Bikes from the West Coast.

“We work with local Regional Tourism Operators on all IMP activity to promote the region and local tourism products wherever possible.

“This ensures we maximise the benefit and exposure of New Zealand – and increase preference with potential holiday visitors to travel here to experience it for themselves.”

Tim Hunter, Christchurch and Canterbury Tourism Chief Executive says: “Canterbury offers the perfect adventure environment for The Amazing Race.

“We are delighted with the outstanding audience reach that this opportunity provides in the high value US market.”

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Economic Update: RBNZ Says Rate Cut Seems Likely

The Reserve Bank will likely cut interest rates further as a persistently strong kiwi dollar makes it difficult for the bank to meet its inflation target, it said. The local currency fell. More>>

ALSO:

House Price Action Plan: RBNZ Signals National Lending Restrictions

The central bank wants to cap bank lending to property investors with a deposit of less than 40 percent at 5 percent and restore the 10 percent limit for owner-occupiers wanting to take out a mortgage with a deposit of less than 20 percent, according to a consultation paper released today. More>>

ALSO:

Sparks Fly: Gordon Campbell On China Steel Dumping Allegations

No doubt, officials on the China desk at MFAT have prided themselves on fashioning a niche position for New Zealand right in between the US and China – and leveraging off both of them! Well, as the Aussies would say, of MFAT: tell ‘em they’re dreaming. More>>

ALSO:

Loan Sharks: Finance Companies Found Guilty Of Breaching Fair Trading Act

Finance companies Budget Loans and Evolution Finance, run by former 1980s corporate high-flyer Allan Hawkins, have been found guilty of 106 charges of breaching the Fair Trading Act for misleading 21 borrowers while enforcing loan contracts. More>>

ALSO:

Post Panama Papers: Govt To Adopt Shewan's Foreign Trust Recommendations

The government will adopt all of the recommendations from former PwC chairman John Shewan to increase disclosure and introduce a register for foreign trusts with new legislation to be introduced next month. More>>

ALSO:

The Price Of Cheese: Cheddar At Eight-Year Low

Food prices decreased 0.5 percent in the year to June 2016, influenced by lower grocery food prices (down 2.3 percent), Statistics New Zealand said today. Compared with June 2015, cheese prices were down 9.5 percent, fresh milk was down 3.9 percent, and yoghurt was down 9.2 percent. More>>

ALSO:

Financial Advisers: New 'Customer-First' Obligations

Goldsmith plans to do away with the current adviser designations which he says have been "unsatisfactory" in that some advisers are obliged to disclose potential conflicts of interest and act in their customers' best interests, but others are not. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news