Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Destination New Zealand profiled to 10 million US viewers


Destination New Zealand profiled to 10 million US viewers

New Zealand’s stunningly beautiful landscapes and adrenaline pumping activities are again being broadcast across US prime-time TV as the New Zealand episode of The Amazing Race airs on major American broadcast channel CBS.

Filmed in New Zealand in November 2012, The Amazing Race was secured through Tourism New Zealand’s International Media Programme.

The episode aired on Sunday 3 March in the US, (NZ Monday 4 March).

The Amazing Race is in its 22nd season, and recent episodes have attracted more than 10 million viewers across the US.

The show is also aired in several other countries.

“Tourism New Zealand supports relevant broadcast productions, including reality TV shows such as The Amazing Race, in order to gain compelling, high-profile media coverage to motivate our target markets to travel to New Zealand,” says Gregg Anderson, General Manager Western Long Haul Markets.

“The timing of this going to air couldn’t be better, as we work to leverage the increased interest in New Zealand that we are seeing in the US as a result of the release of The Hobbit: An Unexpected Journey and our 100% Middle-earth, 100% Pure New Zealand campaign work.”

It is the fourth time New Zealand has featured in the major reality TV show.

Filming took place in Mid-Canterbury, where Kiwi host of the show Phil Keoghan was born and raised. Competitors took part in a range of activities profiling the variety of unique experiences available amidst the expansive landscape of the region. These included camping, jet boating on the Rakaia river, quad biking through streams, piloting rally cars and enjoying the luxury of Terrace Downs Resort which doubled as a pit-stop.

The activity was supported by Christchurch Canterbury Tourism along with Experience Mid-Canterbury. Many tourism operators also assisted during filming including Discovery Jet, Terrace Downs Resort, Mt Hutt Helicopters, Fish and Game New Zealand and On Yer Bikes from the West Coast.

“We work with local Regional Tourism Operators on all IMP activity to promote the region and local tourism products wherever possible.

“This ensures we maximise the benefit and exposure of New Zealand – and increase preference with potential holiday visitors to travel here to experience it for themselves.”

Tim Hunter, Christchurch and Canterbury Tourism Chief Executive says: “Canterbury offers the perfect adventure environment for The Amazing Race.

“We are delighted with the outstanding audience reach that this opportunity provides in the high value US market.”

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Sky City : Auckland Convention Centre Cost Jumps By A Fifth

SkyCity Entertainment Group, the casino and hotel operator, is in talks with the government on how to fund the increased cost of as much as $130 million to build an international convention centre in downtown Auckland, with further gambling concessions ruled out. The Auckland-based company has increased its estimate to build the centre to between $470 million and $530 million as the construction boom across the country drives up building costs and design changes add to the bill.
More>>

ALSO:

RMTU: Mediation Between Lyttelton Port And Union Fails

The Rail and Maritime Union (RMTU) has opted to continue its overtime ban indefinitely after mediation with the Lyttelton Port of Christchurch (LPC) failed to progress collective bargaining. More>>

Earlier:

Science Policy: Callaghan, NSC Funding Knocked In Submissions

Callaghan Innovation, which was last year allocated a budget of $566 million over four years to dish out research and development grants, and the National Science Challenges attracted criticism in submissions on the government’s draft national statement of science investment, with science funding largely seen as too fragmented. More>>

ALSO:

Scoop Business: Spark, Voda And Telstra To Lay New Trans-Tasman Cable

Spark New Zealand and Vodafone, New Zealand’s two dominant telecommunications providers, in partnership with Australian provider Telstra, will spend US$70 million building a trans-Tasman submarine cable to bolster broadband traffic between the neighbouring countries and the rest of the world. More>>

ALSO:

More:

Statistics: Current Account Deficit Widens

New Zealand's annual current account deficit was $6.1 billion (2.6 percent of GDP) for the year ended September 2014. This compares with a deficit of $5.8 billion (2.5 percent of GDP) for the year ended June 2014. More>>

ALSO:

Still In The Red: NZ Govt Shunts Out Surplus To 2016

The New Zealand government has pushed out its targeted return to surplus for a year as falling dairy prices and a low inflation environment has kept a lid on its rising tax take, but is still dangling a possible tax cut in 2017, the next election year and promising to try and achieve the surplus pledge on which it campaigned for election in September. More>>

ALSO:

Job Insecurity: Time For Jobs That Count In The Meat Industry

“Meat Workers face it all”, says Graham Cooke, Meat Workers Union National Secretary. “Seasonal work, dangerous jobs, casual and zero hours contracts, and increasing pressure on workers to join non-union individual agreements. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news