New Zealand’s Famous Can-Do Attitude Still In Tip Top Shape

New Zealand’s Famous Can-Do Attitude Still In Tip Top Shape

With a can-do attitude and a bit of Kiwi ingenuity, local Belmont Primary School student Jay Verry has proven anything is possible - fulfilling his dream of becoming an ice cream vendor for Tip Top.

When ten year-old Jay drove past Tip Top corner late last-year, he knew he wanted to sell ice cream, so he put together a business proposal for Tip Top outlining why he would be the best man for the job.

Tip Top Group Marketing Manager, Minna Reinikkala, says the team were so impressed by his enthusiasm, they decided to help make his dream come true by setting Jay up with his own ice cream bike.

“This has been a very special case where a young Kiwi kid showed some great initiative, had the courage to approach us and present his business idea, ultimately demonstrating that he shared the same values and passion for ice cream we have here at Tip Top,” says Ms Reinikkala.

As a result, Jay has been granted permission by his school to sell ice creams once a week as part of a one month trial.

Jay’s venture has been a huge success, on his first day in business he sold more than 220 ice creams, with the Popsicle Blasta selling out in the first 10 minutes.

“We hope Jay’s story will show other young Kiwi kids with dreams or ideas of their own that if you work hard anything is possible,” says Ms Reinikkala.

Photo Caption: Belmont Primary School student Jay Verry, one of New Zealand’s youngest business entrepreneurs.

About Fonterra
Fonterra is a global leader in dairy nutrition – the preferred supplier of dairy ingredients to many of the world’s leading food companies. Fonterra is also a market leader with our own consumer dairy brands in Australia/New Zealand, Asia/Africa, Middle East and Latin America.

The farmer-owned New Zealand co-operative is the largest processor of milk in the world, producing more than two million tonnes of dairy ingredients, value added dairy ingredients, specialty ingredients and consumer products every year. Drawing on generations of dairy expertise, Fonterra is one of the largest investors in dairy based research and innovation in the world. Our more than 16,000 staff work across the dairy spectrum from advising farmers on sustainable farming and milk production, to ensuring we live up to exacting quality standards and delivering every day on our customer promise in more than 100 markets around the world.

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