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Babu Goes Organic

Wednesday, 6 March 2013, 11:43 am
Press Release: The PR Shop

Babu Goes Organic

Babu, the beautiful New Zealand-designed baby brand that has been keeping brand-new Kiwis dressed, wrapped, bathed and soothed in quality threads since 2002 has added a new level of sophistication to its basics range with the switch to 100% organic cotton.

From mid-March, all cotton sheets, bibs, wraps, cloths and basic cotton clothing will now be organic cotton, offering the very best for babies and toddlers.

“Our natural fibres are all chosen for their softness, absorbency and breathability,” says Babu owner and founder Ali Hui.

“Organic soft cotton feels amazing next to delicate skin, so it makes sense to switch all of our cotton basics to organic so all our pieces are the absolute best they can be.”

And the added benefit of buying Babu is it’s of the highest quality – able to withstand numerous washes and rough and tumble, and even a few generations! Each piece will retain shape, can be soaked in non-chlorine bleach, are machine washable and suitable for low-heat tumble-drying.

“Environmental sustainability is important as are partners with strong social ethics,” Hui continues.

“I’ve searched high and low and am so thrilled to be able to bring this 100% certified organic cotton sourced from India. The and the standard is the highest it can be which is GOTS global organic textile standard, and the cotton is thicker and more luxurious than you’re used to – everything is simple, soft and snuggly.”

Visit the newly updated website at www.babu.co.nz and place your order today.

ENDS.

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