Lose Your Locks At Farmers For Shave For A Cure

Shave for a Cure

Media Release

7 March 2013

Lose Your Locks At Farmers For Shave For A Cure

People gearing up to participate in Leukaemia & Blood Cancer New Zealand’s annual Shave for a Cure fundraiser can now look forward to a bit of moral support – and a new do courtesy of Farmers.

Ten stores nationwide are hosting Shave events on March 7 and 8 as part of Farmers’ on going sponsorship of Leukaemia & Blood Cancer New Zealand.

To liven proceedings, local celebrities and professional hairdressers will be on hand to create the hairstyle of the shavee’s choice with a range of dos to choose from including the ‘no-hawk’, ‘half-wit’ and the ‘Friar Tuck’.

The public shave events are hugely important, providing ‘shavees’ with a place to unite for a great cause and have their ‘shave moment’ in front of supporting family, friends and members of the public.

Leukaemia & Blood Cancer New Zealand welcomes the support of Farmers which raises in excess of $300,000 a year through various nationwide fundraising efforts, says Pru Etcheverry, CEO Leukaemia & Blood Cancer New Zealand.

“We are thrilled Farmers is supporting us by holding shaves in their stores across the country. Its on-going support for Leukaemia & Blood Cancer New Zealand’s work in support of patients and families with a blood cancer is invaluable.”

Farmers managing director Rod McDermott says the company continues to support the charity because blood cancers have the potential to affect all New Zealand families.

“As a national retailer we want to do all we can to help raise awareness for a worthy cause and make a difference in the lives of those people, in our communities, who are dealing with blood cancers.”

Shave for a Cure week runs from March 4 to 10. To register for one of the Farmers public shave events, go to www.shaveforacure.co.nz or contact the shave team on 0800 15 10 15.

In addition all Farmers stores are giving customers a ‘slap band’ in return for a minimum $5 donation.

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About Farmers

As the country’s foremost department store, Farmers Trading Company has been outfitting New Zealand women, their families and their homes for more than 100 years.

First established by Robert Laidlaw as a catalogue mail order company in 1909, Farmers is now a thriving, modern department store and New Zealand’s leading fashion and home retailer - combining quality and value with an ever-increasing selection of the best local and international brands.

Proudly New Zealand owned, Farmers operates 62 department stores in rural and city locations around the country, providing shoppers with a wide range of women's, men's and children's fashion, health & beauty, homewares, manchester, appliances, electronics and furniture.

www.farmers.co.nz

ENDS

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