Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Key Australian internet assets to be sold

March 5, 2013

Key Australian internet assets to be sold

sydney.com.au, melbourne.com.au, brisbane.com.au, adelaide.com.au, auction.com.au

The most important parcel of Australian websites and domain names to come onto the market are being offered for sale.

The websites sydney.com.au, melbourne.com.au, brisbane.com.au, adelaide.com.au and the domain name auction.com.au are for sale on the website http://www.namesell.com.

The sale is being brokered by Brisbane-based company Domain Guardians.

Mike Robertson from Domain Guardians said the sale presents an opportunity for a major player to own the commercial domain names mirroring four of Australia's five largest capital cities.

“These domains/websites could provide a local entity or leading international corporation with a unique opportunity to become the dominant online player in Australia.

“There is no other situation in the world where a company or individual owns 85% of the country's capital city domains. In the US, most leading corporations are lucky to own one two capital city domain names.

“Sydney.com.au is the No.1 ranked website in the Google.com.au search results when you search on the word 'sydney'.

“When you consider the Sydney economy in 2011 was worth $342 billion, what price then do you put on the commercial value and importance of sydney.com.au when the website comes up first in the Google search results?”

Mr Robertson said a global marketing campaign begins this month pitching the domains at leading local and international companies in the media, real estate, retail and travel industries.

Mr Robertson said sydney.com.au and melbourne.com.au are lightly developed as tourism websites and already generate attractive revenue streams.

He said there is huge scope to broaden the websites to include residential and commercial property sales, car sales, job listings, auctions, travel, tourism, accommodation and entertainment and make these the stand-out websites for Sydney, Melbourne,

Brisbane and Adelaide.

“All traffic coming to the site is organic and free – grown from strategically placed backlinks dating back to the '90s. The owners have never spent a cent driving traffic to sydney.com.au or any of the other city domain websites. “

He said domain names mirroring the names of leading cities are being acquired by wealthy individuals and big corporations, including some of the world's leading media corporations.

“The New York Times Company owns Boston.com, MediaNews Group owns LA.com, Entertainment Benefits Group owns NewYork.com, and Advance Publications owns NJ.com and Cleveland.com.

“In July last year, the CEO of a Denver real estate company paid a seven figure amount for denver.com and plans to develop it as an online hub for Denver.

“Denver has a population of about 600,000, and its economy is small compared to that of Australian cities Sydney, Melbourne and Brisbane.

“Imagine the commercial potential for someone owning all four Australian capital city domain names, with a combined population of around 10 million.”

Mr Robertson said the domain name Auction.com.au is also for sale, either as part of a bundle with the city websites or as a separate sale.

“The domain name auction.com.au, commercially developed, could be one of the biggest online sales platforms in Australia.

“The equivalent website in the United States, auction.com, is geared solely to the sale of residential and commercial real estate. In 2011, it generated sales of more than $US7.6 billion of residential and commercial real estate.”

Mr Robertson said the sale is one that is unlikely to present itself again.

“Once these domains are sold, I doubt if they will be offered for sale again. They are too important - you rarely get an opportunity to acquire Internet assets of this type.”

About Domain Guardians
Headquartered in Brisbane, Australia, Domain Guardians is a privately owned and operated domain name company providing personalized, trusted and effective domain name services, including Legacy, Brokering, Management and Recovery. For more information, please visit www.domainguardians.com.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

New Record: Migrant Arrivals At 129,500 A Year

Annual net migration has been steadily increasing since 2012. "This was mainly due to the rising number of migrant arrivals to New Zealand," population statistics senior manager Peter Dolan said. "Fewer migrant departures also contributed to the increase in net migration." More>>

ALSO:

Launched: NASA's Super Pressure Balloon Takes Flight From NZ

NASA successfully launched its football-stadium-sized, heavy-lift super pressure balloon (SPB) from Wanaka, New Zealand, at10:50 a.m. Tuesday, April 25 (6:50 p.m. April 24 in U.S. Eastern Time), on a mission designed to run 100 or more days floating at 110,000 feet (33.5 km) about the globe in the southern hemisphere's mid-latitude band. More>>

ALSO:

Trade Agreements: TPP Minus US Starting To Gain Ground

The Japanese government is picking up the pace on reviving the Trans-Pacific Partnership trade and investment deal, with talks scheduled next month among the 11 countries left in the pact after the withdrawal by the US after the election of president Donald Trump. More>>

ALSO:

PACER:

Prices Up 2.2%: Annual Inflation Highest In Over Five Years

"Rising petrol prices along with the annual rise in cigarette and tobacco tax lifted inflation," prices senior manager Jason Attewell said. "Petrol prices in New Zealand are closely linked to global oil prices, and cigarettes and tobacco taxes rise in the March quarter each year". More>>

ALSO:

Undertaxed? NZ Income Tax Rate Second Lowest Among Developed Nations

New Zealand workers pay the second smallest portion of their income to the government among developed nations and less than half the average ratio of their Organisation for Economic Cooperation and Development peers. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news