Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Key Australian internet assets to be sold

March 5, 2013

Key Australian internet assets to be sold

sydney.com.au, melbourne.com.au, brisbane.com.au, adelaide.com.au, auction.com.au

The most important parcel of Australian websites and domain names to come onto the market are being offered for sale.

The websites sydney.com.au, melbourne.com.au, brisbane.com.au, adelaide.com.au and the domain name auction.com.au are for sale on the website http://www.namesell.com.

The sale is being brokered by Brisbane-based company Domain Guardians.

Mike Robertson from Domain Guardians said the sale presents an opportunity for a major player to own the commercial domain names mirroring four of Australia's five largest capital cities.

“These domains/websites could provide a local entity or leading international corporation with a unique opportunity to become the dominant online player in Australia.

“There is no other situation in the world where a company or individual owns 85% of the country's capital city domains. In the US, most leading corporations are lucky to own one two capital city domain names.

“Sydney.com.au is the No.1 ranked website in the Google.com.au search results when you search on the word 'sydney'.

“When you consider the Sydney economy in 2011 was worth $342 billion, what price then do you put on the commercial value and importance of sydney.com.au when the website comes up first in the Google search results?”

Mr Robertson said a global marketing campaign begins this month pitching the domains at leading local and international companies in the media, real estate, retail and travel industries.

Mr Robertson said sydney.com.au and melbourne.com.au are lightly developed as tourism websites and already generate attractive revenue streams.

He said there is huge scope to broaden the websites to include residential and commercial property sales, car sales, job listings, auctions, travel, tourism, accommodation and entertainment and make these the stand-out websites for Sydney, Melbourne,

Brisbane and Adelaide.

“All traffic coming to the site is organic and free – grown from strategically placed backlinks dating back to the '90s. The owners have never spent a cent driving traffic to sydney.com.au or any of the other city domain websites. “

He said domain names mirroring the names of leading cities are being acquired by wealthy individuals and big corporations, including some of the world's leading media corporations.

“The New York Times Company owns Boston.com, MediaNews Group owns LA.com, Entertainment Benefits Group owns NewYork.com, and Advance Publications owns NJ.com and Cleveland.com.

“In July last year, the CEO of a Denver real estate company paid a seven figure amount for denver.com and plans to develop it as an online hub for Denver.

“Denver has a population of about 600,000, and its economy is small compared to that of Australian cities Sydney, Melbourne and Brisbane.

“Imagine the commercial potential for someone owning all four Australian capital city domain names, with a combined population of around 10 million.”

Mr Robertson said the domain name Auction.com.au is also for sale, either as part of a bundle with the city websites or as a separate sale.

“The domain name auction.com.au, commercially developed, could be one of the biggest online sales platforms in Australia.

“The equivalent website in the United States, auction.com, is geared solely to the sale of residential and commercial real estate. In 2011, it generated sales of more than $US7.6 billion of residential and commercial real estate.”

Mr Robertson said the sale is one that is unlikely to present itself again.

“Once these domains are sold, I doubt if they will be offered for sale again. They are too important - you rarely get an opportunity to acquire Internet assets of this type.”

About Domain Guardians
Headquartered in Brisbane, Australia, Domain Guardians is a privately owned and operated domain name company providing personalized, trusted and effective domain name services, including Legacy, Brokering, Management and Recovery. For more information, please visit www.domainguardians.com.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Royal Society: Review Finds Community Water Fluoridation Safe And Effective

A review of the scientific evidence for and against the efficacy and safety of fluoridation of public water supplies has found that the levels of fluoridation used in New Zealand create no health risks and provide protection against tooth decay. More>>

ALSO:

Scoop Business: Croxley Calls Time On NZ Production In Face Of Cheap Imports

Croxley Stationery, whose stationery brands include Olympic, Warwick and Collins, plans to cease manufacturing in New Zealand because it has struggled to compete with lower-cost imports in a market where the printed word is giving way to electronic communications. More>>

ALSO:

Prefu Roundup: Forecasts Revised, Surplus Intact

The National government heads into the election with its Budget surplus target broadly intact, delivering a set of economic and fiscal forecasts marginally revised from May to reflect weaker commodity prices and a lower tax take. More>>

ALSO:

Convention Centre: Major New SkyCity Hotel And Laneway For Auckland

Today SKYCITY Entertainment Group Limited revealed plans to build a new hotel and pedestrian laneway of bars, restaurants and boutique shopping on land it owns in the Nelson and Hobson Streets block, expanding the SKYCITY Entertainment Precinct. More>>

ALSO:

Igniting The Spark: Bringing The Digital Enabler To Life

Changing a name is, relatively speaking, the easy part of a re-invention. Changing a culture, getting all the ducks in a row, turning yourself inside-out to become customer-inspired is a much bigger challenge. More>>

ALSO:

Ebola And NZ: Targeted Screening At Airport But Risk Low

The risk of any cases of Ebola in New Zealand remains very low, but health and border authorities are well prepared... anyone arriving in New Zealand who in the last three weeks has visited countries affected will be screened for symptoms of the disease. More>>

ALSO:

Scoop Business: Brewer Seeking Crowd-Funding Cancels Shareholders’ Dividends

Shareholders in Renaissance Brewing company, the first business to seek equity through crowd-funding in New Zealand, have cancelled their claim on $147,000 of accumulated earnings “to make Renaissance a more attractive investment opportunity.” More>>

ALSO:

Get More From Scoop

 
 
Computer Power Plus

Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news