Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Key Australian internet assets to be sold

March 5, 2013

Key Australian internet assets to be sold

sydney.com.au, melbourne.com.au, brisbane.com.au, adelaide.com.au, auction.com.au

The most important parcel of Australian websites and domain names to come onto the market are being offered for sale.

The websites sydney.com.au, melbourne.com.au, brisbane.com.au, adelaide.com.au and the domain name auction.com.au are for sale on the website http://www.namesell.com.

The sale is being brokered by Brisbane-based company Domain Guardians.

Mike Robertson from Domain Guardians said the sale presents an opportunity for a major player to own the commercial domain names mirroring four of Australia's five largest capital cities.

“These domains/websites could provide a local entity or leading international corporation with a unique opportunity to become the dominant online player in Australia.

“There is no other situation in the world where a company or individual owns 85% of the country's capital city domains. In the US, most leading corporations are lucky to own one two capital city domain names.

“Sydney.com.au is the No.1 ranked website in the Google.com.au search results when you search on the word 'sydney'.

“When you consider the Sydney economy in 2011 was worth $342 billion, what price then do you put on the commercial value and importance of sydney.com.au when the website comes up first in the Google search results?”

Mr Robertson said a global marketing campaign begins this month pitching the domains at leading local and international companies in the media, real estate, retail and travel industries.

Mr Robertson said sydney.com.au and melbourne.com.au are lightly developed as tourism websites and already generate attractive revenue streams.

He said there is huge scope to broaden the websites to include residential and commercial property sales, car sales, job listings, auctions, travel, tourism, accommodation and entertainment and make these the stand-out websites for Sydney, Melbourne,

Brisbane and Adelaide.

“All traffic coming to the site is organic and free – grown from strategically placed backlinks dating back to the '90s. The owners have never spent a cent driving traffic to sydney.com.au or any of the other city domain websites. “

He said domain names mirroring the names of leading cities are being acquired by wealthy individuals and big corporations, including some of the world's leading media corporations.

“The New York Times Company owns Boston.com, MediaNews Group owns LA.com, Entertainment Benefits Group owns NewYork.com, and Advance Publications owns NJ.com and Cleveland.com.

“In July last year, the CEO of a Denver real estate company paid a seven figure amount for denver.com and plans to develop it as an online hub for Denver.

“Denver has a population of about 600,000, and its economy is small compared to that of Australian cities Sydney, Melbourne and Brisbane.

“Imagine the commercial potential for someone owning all four Australian capital city domain names, with a combined population of around 10 million.”

Mr Robertson said the domain name Auction.com.au is also for sale, either as part of a bundle with the city websites or as a separate sale.

“The domain name auction.com.au, commercially developed, could be one of the biggest online sales platforms in Australia.

“The equivalent website in the United States, auction.com, is geared solely to the sale of residential and commercial real estate. In 2011, it generated sales of more than $US7.6 billion of residential and commercial real estate.”

Mr Robertson said the sale is one that is unlikely to present itself again.

“Once these domains are sold, I doubt if they will be offered for sale again. They are too important - you rarely get an opportunity to acquire Internet assets of this type.”

About Domain Guardians
Headquartered in Brisbane, Australia, Domain Guardians is a privately owned and operated domain name company providing personalized, trusted and effective domain name services, including Legacy, Brokering, Management and Recovery. For more information, please visit www.domainguardians.com.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Sky City : Auckland Convention Centre Cost Jumps By A Fifth

SkyCity Entertainment Group, the casino and hotel operator, is in talks with the government on how to fund the increased cost of as much as $130 million to build an international convention centre in downtown Auckland, with further gambling concessions ruled out. The Auckland-based company has increased its estimate to build the centre to between $470 million and $530 million as the construction boom across the country drives up building costs and design changes add to the bill.
More>>

ALSO:

RMTU: Mediation Between Lyttelton Port And Union Fails

The Rail and Maritime Union (RMTU) has opted to continue its overtime ban indefinitely after mediation with the Lyttelton Port of Christchurch (LPC) failed to progress collective bargaining. More>>

Earlier:

Science Policy: Callaghan, NSC Funding Knocked In Submissions

Callaghan Innovation, which was last year allocated a budget of $566 million over four years to dish out research and development grants, and the National Science Challenges attracted criticism in submissions on the government’s draft national statement of science investment, with science funding largely seen as too fragmented. More>>

ALSO:

Scoop Business: Spark, Voda And Telstra To Lay New Trans-Tasman Cable

Spark New Zealand and Vodafone, New Zealand’s two dominant telecommunications providers, in partnership with Australian provider Telstra, will spend US$70 million building a trans-Tasman submarine cable to bolster broadband traffic between the neighbouring countries and the rest of the world. More>>

ALSO:

More:

Statistics: Current Account Deficit Widens

New Zealand's annual current account deficit was $6.1 billion (2.6 percent of GDP) for the year ended September 2014. This compares with a deficit of $5.8 billion (2.5 percent of GDP) for the year ended June 2014. More>>

ALSO:

Still In The Red: NZ Govt Shunts Out Surplus To 2016

The New Zealand government has pushed out its targeted return to surplus for a year as falling dairy prices and a low inflation environment has kept a lid on its rising tax take, but is still dangling a possible tax cut in 2017, the next election year and promising to try and achieve the surplus pledge on which it campaigned for election in September. More>>

ALSO:

Job Insecurity: Time For Jobs That Count In The Meat Industry

“Meat Workers face it all”, says Graham Cooke, Meat Workers Union National Secretary. “Seasonal work, dangerous jobs, casual and zero hours contracts, and increasing pressure on workers to join non-union individual agreements. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news