Nelson Wineries Get Top Marks for Cellar Door Experience

March 11 2013

Nelson Wineries Get Top Marks for Cellar Door Experience

Three Nelson wineries with perfect scores have been announced as joint winners of the Nelson Wineart Cellar Door Customer Experience Competition 2013.

Brightwater Vineyards, Fossil Ridge Wines and Rimu Grove Winery all scored 100% in a mystery shopper survey conducted by an independent research company. The survey looked at cellar door and staff presentation, the service experience, the information given and whether the visit was a positive experience that would induce loyalty to the wine or the cellar door. Brightwater Vineyards were runner up to the winner - Woollaston Estates - in last year’s competition.

Nelson Wineart General Manager Gisela Purcell says it’s the second year they’ve run the competition, which is open to all Nelson wineries with a cellar door, and they’re extremely pleased with the results.

“The results show that we not only have great cellar doors in Nelson but that the best offer a fantastic experience to visitors.

“We’re also really heartened that there’s been an overall improvement in the ratings from last year’s competition. This shows that small changes at the cellar door can have a big impact on the visitor experience,” she says.

Nelson Wineart introduced the competition to ensure they keep improving the cellar door experience for visitors and also to help the wineries know how their cellar door experiences rate against an independently judged standard.

“The Nelson wine experience is about excellence in many ways and we’re confident this competition helps ensure we’re not only providing cellar door visitors with great wines but also with a total package of information, guidance and warm welcomes”, says Gisela Purcell.

ENDS

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