Don’t Break a Sweat When Using Mussels!

MEDIA RELEASE MARCH 2012

Don’t Break a Sweat When Using Mussels!

Ikana Live Greenshell™ Mussels are hand-selected, cleaned, graded and packed fresh and live in modified atmosphere packaging – with a 10-day shelf life to boot.

What this means is that you can use Ikana Live Greenshell™ Mussels straight out of the packet, without any of the fuss of scrubbing and sorting through your mussels. Plus, because they’re been sustainably grown and hand-selected, your Ikana Mussels will be sweeter and smaller – ideal for gourmet cooking.

Ikana Live Greenshell™ Mussels are of such high calibre, that they’re now used in top restaurants around New Zealand including The Depot and The Grill. Since launching only a few short months ago, they’ve already become popular with top chefs and gourmet home cooks for their superior quality and ease of use.

Mussels don’t have to be a food banished to weekends at the bach or dining out. Ikana’s Mussels are so easy to use, they can become an everyday staple – and because they’re lower in fat and calories, but higher in protein, vitamins and minerals than beef – they’re a fantastic healthy choice!

Two years of research and development has resulted in Ikana’s unique modified atmosphere packaging, which provides a 10-day shelf life while retaining the mussels’ freshness and flavour. This revolutionary method of keeping mussels at their best allows people to use them from the fridge as and when they please – a fantastic innovation in the world of fresh shellfish.

Ikana’s Mark Ventress says the team was looking to develop a product that would be both more convenient and more delicious.

“First and foremost, we wanted to produce live mussels that are of the best quality – we hand-select them to make sure we’re providing a product that’s the best of the best. The restaurants we supply have been giving us great feedback on the quality of our mussels, and how easy they are to use. They’re just as simple to use at home, and you know they’re always going to turn out brilliantly!”

Ikana Live Greenshell™ Mussels are now available in supermarkets, in the chilled seafood food section.

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Kiwi Mussel Fritters

Ingredients:
• 800g Ikana Live Greenshell™ Mussels
• 6 eggs
• 1 cup self-raising flour
• 1 tbsp sweet chilli sauce
• 100g feta cheese
• Small bunch coriander

Method:

• Place Ikana Live Greenshell ™ Mussels in pot with a small amount of water plus the juice from the pack.

• Bring to boil and steam the mussels open. Shake the pot to assist opening.
Remove mussels from their shells and chop into small pieces.

• Beat eggs, add flour, chilli sauce, feta cheese and coriander and mix to form a smooth batter. Add the chopped Ikana Mussels and mix in.

Place large spoonful in heated pan and cook on each side until brown and cooked through. Great on the BBQ, too!

ADDITIONAL INFO:

With an international reputation for taste and quality, New Zealand Greenshell™ Mussels are one of the most unique, nutritional and flavoursome natural foods in the world. Providing quality, honest food, every single Greenshell™ Mussel is naturally sourced and skillfully prepared.

With a commitment to sustainable and ethical sea farming practices so quality seafood can be enjoyed for generations to come, Ikana’s Greenshell™ Mussels are organically farmed in their Ikana Sea Gardens, in the pristine Pacific Ocean waters of the New Zealand coastline. Combined with the principle of working in harmony with nature, the Sea Gardeners of Greenshell™ Mussels do everything they can to leave no mark on the environment, instead allowing the natural flow of water to do its work. The end result is one that has made Greenshell™ Mussels one of the top two ‘eco friendly seafoods’ in the world. *

Greenshell New Zealand’s flagship brand Ikana brings the best of Greenshell™ Mussels to the consumer, in high presence, shelf ready, innovative packaging for microwave steaming.
*Organically farmed in New Zealand and subject to stringent requirements, Greenshell™ Mussels are tested to standards set by the US FDA, EU and NZ Food safety authority.

ENDS

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