International media spotlight on destination NZ

International media spotlight on destination NZ

Around 26 of the world’s leading travel and tourism media will jet into Auckland next month to attend TRENZ 2013 (21-24 April), the $23.4 billion New Zealand tourism industry’s annual showcase event.
Organised by the Tourism Industry Association New Zealand (TIA), TRENZ brings together several hundred Kiwi tourism operators with the same number of international travel buyers who are looking for tourism products to sell to consumers in their home markets.

“TRENZ is also a fantastic opportunity to get international media to experience destination New Zealand first-hand and the new, exciting and innovative tourism products we have to offer the world’s travellers,” says TIA Chief Executive Martin Snedden.

The international media are coming from all New Zealand’s priority visitor markets – Australia, China, the UK, Germany, Japan and the USA, and also from important developing markets such as India and Indonesia.

“We work hard with our TRENZ partners Tourism New Zealand, Air New Zealand and Qantas to ensure a good media spread and plenty of newsworthy stories for them to cover while they’re here. Many of the journalists will also travel around New Zealand before and after TRENZ,” says Mr Snedden.

The publications and media outlets the media write for are influential in promoting destinations and travel experiences to international consumers and the travel trade. They include Lonely Planet, the world’s leading seller of guidebooks, National Geographic Traveler China, a monthly magazine for affluent Chinese travellers, and Panorama Magazine, an Indonesian travel magazine targeting ‘adventurous and playful’ 25-45 year olds, which is interested in New Zealand’s luxury, adventure and eco-tourism products.

Reflecting the importance of digital and social media in the travel experience, there is a strong online media presence, including Qyer.com, the biggest online outbound community in China with 10 million users.

“We are pleased to see the inclusion of an Indian journalist in the TRENZ 2013 media contingent as the tourism industry is targeting cricket-mad Indians to travel here for the 2015 Cricket World Cup, which New Zealand and Australia are co-hosting,” Mr Snedden says.

ATEED (Auckland Tourism, Events and Economic Development Ltd) Manager Tourism Jason Hill says it will be excellent to host the international media at TRENZ in Auckland for the first time since 2010.

“Auckland has really come alive in the last three years with new tourism infrastructure and activities complemented by sophisticated dining and entertainment precincts. We look forward to showcasing these developments, and our region’s urban environment and natural playground to the international travel media,” he says.

Mr Snedden says the international media will be joined at TRENZ 2013 by around 20 New Zealand journalists whose presence is also extremely important, given domestic tourism pumps almost $14 billion into communities around the country annually.

About TRENZ
TIA is organising and managing TRENZ 2013. It will bring together around 250 New Zealand tourism operators (Exhibitors) with 280 invited international travel and tourism Buyers plus international and domestic Media. The event directly helps to grow New Zealand’s tourism industry, worth $9.6 billion in foreign exchange annually. Hosted by ATEED, TRENZ 2013 will be held on Auckland’s waterfront, 21-24 April.

TRENZ is supported by Tourism New Zealand, Air New Zealand, Qantas and other industry partners.

Visit the TRENZ website www.trenz.co.nz

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