Buck brings back Marmite to the delight of many

20 March 2013

Buck brings back Marmite to the delight of many

Marmite is back and once again adorning the shelves of kitchens and pantries around New Zealand.

Spearheading the launch was legendary All Black Buck Shelford who was on hand to help spread the Kiwi favourite on customers’ toast at New World Northwood, Christchurch, this morning.

Steve Anderson, Managing Director, Foodstuffs New Zealand said that after such a long wait it was great to see the reaction from customers when the doors to the supermarkets opened this morning.

“Having such an iconic Kiwi brand welcomed back in store by one of New Zealand’s greatest ever All Blacks and sporting legend, Buck Shelford was special. The enthusiasm I saw first hand has been replicated around New Zealand,” he said.

Being a staunch Marmite lover and proud Cantabrian, Anderson says that it’s great to see that Sanitarium have been able to rebuild their Christchurch factory and resume production of the ‘black gold’.

“There has been a bit of a rush, but customers have been very understanding and only taken what they need for now meaning the supplies we have will go so much further,” he said.

Anderson recognised the hard work Sanitarium has put into getting Marmite back out to customers. “We know it was no easy task, especially as the business was faced with significant issues post-earthquake. But Sanitarium’s commitment to resuming production as soon as possible has been a real credit to both the company and individuals involved at the factory.”

Sanitarium’s General Manager, Pierre van Heerden, said the buzz in the store when customers tasted marmite again was very satisfying for everyone who had worked so hard to get supplies back on the shelves.

“You could just see by the way they savoured the taste when they were eating their toast just how much they have missed it,” says van Heerden.

ENDS

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