COKE launches search for favourite years of music

MEDIA RELEASE
Wednesday 20 March, 2013

COKE launches search for favourite years of music
with invitation to ‘Share a COKE® and a Song’

Which song takes you back to your first kiss? Which album kept you going on that epic road trip? Which artist remains your best-ever live gig?

COCA-COLA has partnered with Universal Music so New Zealanders can relive these special moments with friends and family by sharing a COKE® and a song.

From today, Kiwis will be able to lift the lid on more than 2,500 songs from the last 50 years of popular music as special bottles and cans of COKE® and COKE ZERO® hit the shelves. Each specially marked pack features a year between 1963 and 2013 and provides online access to 50 popular songs from that year to listen to and share with friends and family.

By exploring, enjoying and sharing songs, COCA-COLA also hopes Kiwis will help answer the ultimate question – what are our favourite years of music and why?

“We‘re really excited to bring Share a COKE® and a Song to New Zealand,” says Brid Drohan-Stewart, COCA-COLA Sparkling Beverages Marketing Manager.

“We all know the feeling when we hear the first few beats of a song and are instantly taken back to a special time. Share a COKE® and a Song is about giving people the chance to have that experience over and over as they explore 50 years of music and to reconnect with the moments and people that matter to them.”

COCA-COLA worked with world-leading music company Universal Music to select the songs and make them available for streaming via shareacoke.co.nz.

How it works
By visiting www.shareacoke.co.nz and entering the unique code on each specially-marked pack, consumers can unlock and listen to 50 popular songs from that year and share the songs with friends and family via Facebook and email. There are 2,500 popular songs available to be streamed and shared until 31 August.

For more information and more ways to ‘Share a COKE® and a Song’, head to www.shareacoke.co.nz or the COCA-COLA New Zealand facebook page.

--ENDS—

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