Imarda to accelerate platform development

Thursday, 21 March 2013, 9:30 am
Press Release: Imarda

Imarda to accelerate platform development through licensing deal

Imarda Pty Ltd has today announced a licensing agreement with Fern Digital Ltd; a New Zealand –based developer of business solutions. Under the licensing agreement Imarda can integrate all of Fern’s intellectual property into its i360 fleet management platform.

“Licensing Fern’s technology enables us to expand the work we’ve done in the past four years developing our third-generation telematics platform (i360)” says Imarda CEO Selwyn Pellett.

“Fern’s intellectual property gives us the ability to accelerate the development of modules we need to expand i360’s value to a range of businesses, including transaction processing, inventory management, job workflow, and integration into Xero.”

“At this stage of i360’s development, we are able to significantly expand the power of what we can do through strategic IP acquisitions and licensing agreements” says Pellett.

“Imarda set out with a vision of turning data into knowledge and then knowledge into business wisdom. This licensing deal and possible future acquisitions will help us deliver on that goal and allow us to expand the value of our service to existing customers while opening up opportunities for Imarda in businesses we have not previously served.”

“Companies are looking for improvements right across their business and wider supply chain and by definition this necessitates a highly configurable and extensible platform like i360. Our history in GPS solves lots of the mobile asset management issues, but we see the real need to go much deeper into the back office systems to bring actionable intelligence to across the entire business process and this licensing agreement will help deliver that” says Pellett.

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Imarda

Enterprise Fleet Management Solutions

Founded in 2007, Imarda builds and deploys sophisticated software and hardware capabilities which are transforming Fleet Management systems across the globe. Imarda's strength and point of differentiation lies in its revolutionary configurable ‘Action Engine' software. Action Engine is designed for ease of use for small to mid-range fleets and highly sophisticated bespoke recording and reporting tools for enterprise level fleets. Imarda's configurable software and hardware devices enriches a company's ability to manage their mobile assets, through customised and automated business intelligence tools.

Imarda enables customers to manage their mobile assets by exception, and empowers them to make the best possible decisions which impact their business. The Imarda i360 platform captures an unparalleled volume of vehicle and environmental data from our specialist hardware devices. It then securely stores that data at a granular level in the cloud, then processes it with a configurable customer rules engine (the Matrix). The end result being, a user-friendly insights interface with a series of automated actions or recommendations to help optimise business efficiencies and bottom-line profitability.

Imarda was founded in 2007 with the acquisition of two companies with a combined 11+ years in the designing and developing hardware and software for the GPS-based Fleet Management industry. Imarda now has a presence in Sydney, Melbourne, Perth, NZ, US, Malaysia and Fiji and customers all over the world. Imarda is beginning the global expansion phase of its i360 platform through global Franchisee partnerships.

Contact Imarda

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• Media Contact - greg.howard@imarda.com
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