The Winner Is: Air New Zealand - Most Attractive Employer

Media release
10.30pm, 21 March, 2013

And the winner is: Air New Zealand voted the country’s most attractive employer for third consecutive year

For the third year running, our nation’s favourite airline, Air New Zealand, has been voted the country’s most attractive employer at the annual Randstad Awards.

The Randstad Awards were presented in front of senior executives from 150 of New Zealand’s largest employers, and recognise the organisations New Zealanders find the most attractive to work with.

Director of Randstad New Zealand, Paul Robinson, says it’s no surprise Air New Zealand outshone again this year given how incredibly hard the airline works on fostering a strong, positive company culture.

“Air New Zealand is one of the first companies to recognise the importance of a powerful employer brand and every one of their 10,000 or so employees strives to achieve exceptional results, which leave their customers walking away with a good experience,” says Mr Robinson.

The Randstad Award research reveals that Air New Zealand has outstanding name awareness, with 86% of Kiwis knowing them well enough to have a strong opinion and positive perception about their brand. More than half of Kiwi respondents who know Air New Zealand state they would like to work there, and the brand is attractive to a wide demographic – both males and females, across all age brackets.

And for the first time in the 13-year international history of the Randstad Award, Air New Zealand has become the first inductee into the Randstad Awards Global Hall of Fame after being the first company worldwide to win the Randstad Award for three consecutive years.

“We are so proud to crown our national carrier with the prestigious Randstad Award Hall of Fame status – this is an inspiring achievement, and a testament to all employees of Air New Zealand,” says Mr Robinson.

Air New Zealand Chief Executive Officer Christopher Luxon says Air New Zealand strongly believes in investing in its people and developing a winning team from within.

“We have long acknowledged our people are one of our greatest assets in the competitive airline market.

“Happy, engaged staff translate to more positive experiences for our customers, greater productivity, more innovative thinking and ultimately to strong business results,” says Mr Luxon.

Accolades also go to New Zealand Customs Service - awarded the second most attractive employer in New Zealand for 2013, as well as the most attractive employer in the public sector. The third spot on the podium for this year’s most attractive employer went to the Department of Conservation. Massey University took out the title of most attractive employer in the education sector.

Mr Robinson says it will be important for organisations to continue investing in their employer brand in order to remain an attractive option for jobseekers in 2013.

“An organisation’s brand is one of the most valuable and reputable assets any employer can have as it will naturally help to attract top talent, and this is of great benefit in a highly competitive marketplace. As our economy and our job market continue to gain momentum, the stakes for New Zealand organisations are high. Business leaders need to ensure they’re looking after and investing in their people, because if it’s not seen as a priority, employees won’t stick around, especially if there’s a more attractive option available to them.

“I’m very proud of our significant investment in New Zealand by recognising businesses and brands which aim to help attract, engage, and retain talent within organisations and within New Zealand,” says Mr Robinson.

The Randstad Award, together with the employer branding research, makes a third appearance in New Zealand this year, in addition to 17 other countries across Europe, Asia Pacific and the Americas. First launched in Belgium in 2000, the Awards have become a coveted industry accolade and have grown exponentially since their inception, adding credibility and reputation every year.

The scale of the Randstad Award employer branding research is unrivalled internationally. The study, on which the Randstad Award is based, is the largest piece of employer branding research in the world. This year alone, the Randstad Award research has gathered data from over 160,000 people globally, 7,000 of whom are New Zealanders.

Randstad Award Top 20 most attractive organisations in New Zealand for 2013 are:

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The Randstad Award
First launched in Belgium in 2000, the Awards are now hosted in 18 countries around the world including Australia, New Zealand, Singapore, Hong Kong, the UK and the USA. The Randstad Award is totally unique with the winner decided via feedback from the general public. Organisations cannot nominate themselves to enter. The scale of the employer branding research is unrivalled internationally with Randstad Award research gathered from over 160,000 people (of working age).
About Randstad
Randstad is one of the world’s largest recruitment & HR services providers, employing over 570,000 people every day with the aim of “shaping the world of work”. Randstad is passionate about matching people with organisations that will develop their potential and matching organisations with people that will take their business to the next level. Visit www.randstad.co.nz for further information.

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