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Wellington’s Film Industry Continues to Grow

9 April 2013

Wellington’s Film Industry Continues to Grow

The film industry remains one of Wellington’s greatest assets, according to data released by Statistics New Zealand today, says Wellington Employers’ Chamber of Commerce CEO Raewyn Bleakley.

The figures show that revenue from film in Wellington generated $828 million in 2012, up 67 percent from $495 million in 2011. And they show the region continues to outstrip the rest of New Zealand when it comes to expertise in post-production and digital graphics, animation and effects, with 60 percent of post-production businesses based in Wellington, compared to 31 percent for Auckland and 10 percent elsewhere. In 2012, total revenue from digital was $482 million – or $9 from every $10 earned.

“These numbers prove just how valuable this industry is to the city and the region,” Ms Bleakley says.

“When it comes to ensuring the city remains a great place to do business in, the council and business must remind themselves of exactly what this industry generates in terms of income and jobs.

“Our leadership in digital graphics, animation, and effects has commercial benefits that extend outside the film sector. They help form the image internationally of a vibrant and forward-thinking 21st century city, and that in itself is a great marketing tool that we must strive to maintain.”

Click here to access the Statistics New Zealand data

ENDS

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