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Herald live chat tomorrow with Federated Farmers President

9 April 2013

Herald live chat tomorrow with Federated Farmers President Bruce Wills

Federated Farmers President, Bruce Wills, will be typing replies like there is no tomorrow on Wednesday, when he guests in the New Zealand Herald’s online chat on agriculture.

“It will be one small click of the keyboard for a farmer, one giant click for farming and new media,” says Bruce Wills, Federated Farmers President.

“I am genuinely looking forward to chatting on-line with the New Zealand Herald’s readership. To me this is an incredibly innovative use of technology I am keen to try.

“Since I will be coming into the chat from the shearing shed, it tends to lend a degree of authenticity because I am a working farmer. In terms of previous chats, I am following the keyboard strokes of Auckland Council’s chief economist, Geoff Cooper and Dr Jan Wright, the Parliamentary Commissioner for the Environment.

“The plan is for the livechat to kick off after midday with questions being fed to me from the Herald’s online team. I will need to keep my answers short and punchy but my hope is to provide a genuine insight into farming and farmers.

“Farmers are a pretty green bunch because we work in and with nature every day of the year. Agriculture is arguably the largest green employer in New Zealand with diverse roles from hands-on farming to high level science right through to international marketing.

“I appreciate the Herald’s online team thinking of Federated Farmers and giving us this exciting new media opportunity.

“The live chat will be promoted from mid-morning on 10 April at including all the details of how to participate,” Mr Wills concluded.


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