Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Review of China visitor market

Media release

Wednesday 10 April 2013

Review of China visitor market

The Ministry of Business, Innovation & Employment (MBIE) welcomes the release of a report on the China visitor market by the Prime Minister and Tourism Minister John Key.

Co-ordinated by MBIE, the China Market Review was undertaken between June and November 2012 by an expert advisory group comprised of tourism industry representatives and government agencies.

Lisa Barrett, General Manager of MBIE’s Tourism, Sectors, Regions and Cities group, says the intent is to ensure that New Zealand understands, meets the demands of, and makes the most of opportunities presented by the China visitor market.

“China is our most rapidly growing tourism market and it is imperative that we are offering Chinese visitors the highest-quality experiences and meeting their expectations,” Ms Barrett says.

“China is one of our most important relationships in this region and we want to deepen our understanding of China and its people.

“A review of this calibre, conducted by tourism industry experts alongside government, is essential as China is very different from our traditional visitor markets. It has seen extraordinary growth, has a multitude of different market segments and cultures.

“The report offers recommendations on how we can better attract and cater for Chinese visitors. For example, we know that Chinese visitors value New Zealand for its wide open spaces and beautiful scenery. We also know that they often book their travel in different ways to visitors from more traditional markets, and that more and more are opting to travel independently.”

Ms Barrett says that a number of the report’s recommendations are currently underway, such as those relating to visas and the implementation of the Premier Kiwi Partnership (PKP) programme.

“Work is already underway to promote an extended period for multiple entry visas, and over the Chinese New Year holiday in February, we saw the first of the higher quality group tours in New Zealand under Tourism New Zealand’s PKP programme.

“The tourism industry is also increasingly active in this area and many businesses are taking great steps forward to improve New Zealand’s competitive positioning in this market.”

The expert advisory group also identified scope for other ‘game changer’ actions. Ideas will be tested and refined with tourism industry members and stakeholders over coming months, and they will also be developed and finalised with the input of the China Market Visitor Group, the establishment of which is one of the report’s recommendations.

Examples of the main recommendations that will be implemented in 2013 are to:

Establish a high-level industry/government China Visitor Market Group to drive future collaborative and strategic focus on China and ensure that New Zealand is ‘on message’ in response to Chinese visitor preferences.
Investing in a three-year China visitor market information programme that will inform the development of demand-led products.
Develop and deliver a service delivery toolkit to accelerate New Zealand businesses’ ability to attract, engage with and better cater to the needs of the Chinese visitor market.
Implementation of industry partnerships between Immigration New Zealand and private sector interests that will provide for streamlined visa facilitation.


ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Inequality: Top 10% Of Housholds Have Half Of Total Net Worth

The average New Zealand household was worth $289,000 in the year to June 2015, Statistics New Zealand said today. However wealth was not evenly distributed, with the top 10 percent accounting for around half of total wealth. In contrast, the bottom 40 percent held 3 percent of total wealth. More>>

ALSO:

What Winter? Temperature Records Set For June 20-22

The days around the winter soltice produced a number of notably warm tempertaures. More>>

Conservation Deal: New Kākāpō Recovery Partnership Welcomed

Conservation Minister Maggie Barry says the new kakapo recovery partnership between DOC and Meridian Energy is great news for efforts to save one of New Zealand’s most beloved birds. More>>

ALSO:

Tech Sector Report: Joyce Warns Asian Tech Investors View NZ As Hobbits And Food

Speaking in Wellington at the launch of a report showcasing the value of the technology sector to the New Zealand economy, Joyce said more had to be done to tell the country's technology stories overseas. More>>

ALSO:

Mediaglommeration: APN Gets OIO Approval For Demerger Plan

APN News & Media has received Overseas Investment Office approval for its plan to split out its NZME unit ahead of a potential merger with rival Fairfax Media's New Zealand operations. More>>

New Paper: Ninety-Day Trial Period Has No Impact On Firms' Hiring

The introduction of a 90-day trial period has had no impact on hiring by New Zealand companies although they are now in widespread use, according to researchers at Motu Economic and Public Policy Research. More>>

ALSO:

Corrections: Serco Exits Equity Stake, Remains As Operator

Serco has sold its equity stake in the company that holds the contract to design, build and run Wiri Prison in South Auckland but continues as sub-contractor to operate the facility. More>>

GDP: NZ Economy Grows Faster-Than-Forecast 0.7%

New Zealand's economy grew at a faster pace than expected in the first quarter of 2016 as construction expanded at the quickest rate in two years. The kiwi dollar jumped after the data was released. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news