Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


China Market Review shows way forward for tourism

China Market Review shows way forward for tourism

The tourism industry wants to ensure Chinese visitors have a fantastic time in New Zealand and a new report provides a roadmap to support that aim, the Tourism Industry Association (TIA) says.

The China Market Review, released today, will help the tourism industry attract and cater for the rapidly growing Chinese market, TIA Chief Executive Martin Snedden says. TIA was a pivotal member of the expert advisory group which developed the Review.

China has quickly become New Zealand’s second largest visitor market after Australia, growing 38% to reach 208,700 visitors in the last year.

“New Zealand needs to better understand how to make the most of the opportunities available in the China market, learning how to provide them with the best possible experience in New Zealand,” Mr Snedden says.

“At present, most Chinese visitors add a few days in New Zealand to their Australian holiday. We want to encourage these travellers to treat New Zealand as a single destination and stay longer to explore the country more extensively.”

Mr Snedden is currently visiting China as part of Prime Minister John Key’s official delegation.

“This visit is a great opportunity to cement existing relationships and open up new opportunities,” he says.

Mr Snedden will return home in time to welcome 44 Chinese travel Buyers and four media delegates to TRENZ 2013, the New Zealand tourism industry’s biggest annual international showcase. TRENZ 2013 www.trenz.co.nz is being held on Auckland’s waterfront, 21-24 April.

The Chinese contingent is one of the largest national groups at TRENZ this year and they will be aiming to grow the number of visitors to New Zealand.

TRENZ is one of the ways TIA is supporting the tourism industry to grow the Chinese market, Mr Snedden says.

“We are working with government agencies and Tourism New Zealand to support our members’ efforts to grow this market and increase the yield.”

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Fruitful Endeavours: Kiwifruit Exports Reach Record Levels

In June 2016, kiwifruit exports rose $105 million (47 percent) from June 2015 to reach $331 million, Statistics New Zealand said today. Overall, goods exports rose $109 million (2.6 percent) in June 2016 (to $4.3 billion). More>>

ALSO:

Economic Update: RBNZ Says Rate Cut Seems Likely

The Reserve Bank will likely cut interest rates further as a persistently strong kiwi dollar makes it difficult for the bank to meet its inflation target, it said. The local currency fell. More>>

ALSO:

House Price Action Plan: RBNZ Signals National Lending Restrictions

The central bank wants to cap bank lending to property investors with a deposit of less than 40 percent at 5 percent and restore the 10 percent limit for owner-occupiers wanting to take out a mortgage with a deposit of less than 20 percent, according to a consultation paper released today. More>>

ALSO:

Sparks Fly: Gordon Campbell On China Steel Dumping Allegations

No doubt, officials on the China desk at MFAT have prided themselves on fashioning a niche position for New Zealand right in between the US and China – and leveraging off both of them! Well, as the Aussies would say, of MFAT: tell ‘em they’re dreaming. More>>

ALSO:

Loan Sharks: Finance Companies Found Guilty Of Breaching Fair Trading Act

Finance companies Budget Loans and Evolution Finance, run by former 1980s corporate high-flyer Allan Hawkins, have been found guilty of 106 charges of breaching the Fair Trading Act for misleading 21 borrowers while enforcing loan contracts. More>>

ALSO:

Post Panama Papers: Govt To Adopt Shewan's Foreign Trust Recommendations

The government will adopt all of the recommendations from former PwC chairman John Shewan to increase disclosure and introduce a register for foreign trusts with new legislation to be introduced next month. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news