Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


China Market Review shows way forward for tourism

China Market Review shows way forward for tourism

The tourism industry wants to ensure Chinese visitors have a fantastic time in New Zealand and a new report provides a roadmap to support that aim, the Tourism Industry Association (TIA) says.

The China Market Review, released today, will help the tourism industry attract and cater for the rapidly growing Chinese market, TIA Chief Executive Martin Snedden says. TIA was a pivotal member of the expert advisory group which developed the Review.

China has quickly become New Zealand’s second largest visitor market after Australia, growing 38% to reach 208,700 visitors in the last year.

“New Zealand needs to better understand how to make the most of the opportunities available in the China market, learning how to provide them with the best possible experience in New Zealand,” Mr Snedden says.

“At present, most Chinese visitors add a few days in New Zealand to their Australian holiday. We want to encourage these travellers to treat New Zealand as a single destination and stay longer to explore the country more extensively.”

Mr Snedden is currently visiting China as part of Prime Minister John Key’s official delegation.

“This visit is a great opportunity to cement existing relationships and open up new opportunities,” he says.

Mr Snedden will return home in time to welcome 44 Chinese travel Buyers and four media delegates to TRENZ 2013, the New Zealand tourism industry’s biggest annual international showcase. TRENZ 2013 www.trenz.co.nz is being held on Auckland’s waterfront, 21-24 April.

The Chinese contingent is one of the largest national groups at TRENZ this year and they will be aiming to grow the number of visitors to New Zealand.

TRENZ is one of the ways TIA is supporting the tourism industry to grow the Chinese market, Mr Snedden says.

“We are working with government agencies and Tourism New Zealand to support our members’ efforts to grow this market and increase the yield.”

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Scoop Business: RBNZ Keeps OCR At 3.5%, Signals Slower Pace Of Future Hikes

Reserve Bank governor Graeme Wheeler kept the official cash rate at 3.5 percent and signalled he won’t be as aggressive with future rate hikes as previously thought as inflation remains tamer than expected. The kiwi dollar fell to a seven-month low. More>>

ALSO:

Weather: Dry Spells Take Hold In South Island

Many areas in the South Island are tracking towards record dry spells as relatively warm, dry weather that began in mid-August continues... for some South Island places, the current period of fine weather is quite rare. More>>

ALSO:

Scoop Business: Productivity Commission To Look At Housing Land Supply

The Productivity Commission is to expand on its housing affordability report with an investigation into improving land supply and development capacity, particularly in areas with strong population growth. More>>

ALSO:

Forestry: Man Charged After 2013 Death

Levin Police have arrested and charged a man with manslaughter in relation to the death of Lincoln Kidd who was killed during a tree felling operation on 19 December 2013. More>>

ALSO:

Smells Like Justice: Dairy Company Fined Over Odour

Dairy company fined over odour Dairy supply company Open Country Dairy Limited has been convicted and fined more than $35,000 for discharging objectionable odour from its Waharoa factory at the time of last year’s ”spring flush” when milk supply was high. More>>

Scoop Business: Dairy Product Prices Decline To Lowest Since July 2012

Dairy product prices dropped to the lowest level since July 2012 in the latest GlobalDairyTrade auction, led by a slump in rennet casein and butter milk powder. More>>

ALSO:

SOE Results: TVNZ Lifts Annual Profit 25% On Flat Ad Revenue, Quits Igloo

Television New Zealand, the state-owned broadcaster, lifted annual profit 25 percent, ahead of forecast and despite a dip in advertising revenue, while quitting its stake in the pay-TV Igloo joint venture with Sky Network Television. More>>

ALSO:

Get More From Scoop

 
 
Computer Power Plus

Standards New Zealand

Standards New Zealand

Mosh Social Media
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news